focus BEDDING
Coffee Break Nursery Today takes a break to chat with Clair de Lune’s Managing Director, Polly Rogders to find out what’s currently trending in the world of nursery bedding. What are consumers seeking when we look at nursery bedding? Whether it be a Moses basket or essential sheets, nursery bedding is a category that covers a plethora of soft-furnishings for the nursery. We believe parents are looking for quality products at affordable prices. They want bedding that is soft, safe and comfortable for baby but also looks luxurious in the nursery. With that being said, we find that parents are looking for coordinated pieces from the Moses basket and cot bedding to hooded towels and changing mats.
Time for
Bed
Looking for Nursery Bedding - these companies are here to help offering quality bedding available to order now.
Are they looking for fabrics that offer breathability? Yes, we have seen a huge increase in the sales of our breathable bumpers as they offer the traditional look of the bumpers but the security of knowing baby is safe in the cot. We listened to our customers and monitored this trend for breathable fabrics and with this in mind we developed our Award-Winning Bedside Crib and our Folding Breathable Crib with integrated mesh side panels too (so it’s not just cot safe bumpers parents are looking for these days), parents are looking for cribs with breathability as a key feature. We pride ourselves on listening to our customers and offering products that are safe and secure for their newborns. Do you feel as an industry we have sufficient choice when we look at bedding? I think there is a huge choice out there for parents-to-be and at Clair de Lune we are constantly bringing new lines and innovations to the retailers. We are very fortunate to have a large, loyal following on Instagram, a platform lots of parents-to-be use to research everything from baby bedding to advice, and we work with a number of real parents that love to share our products across their own social media channels. What benefits can retailer expect by stocking infant bedding? Retailers can expect a great sales channel with this category especially with the new breathable range that we’ve also bundled together into safe-sleep ranges so our retailers can offer the customer everything they need to set up the cot from breathable bumpers to sheets and blankets, which are all baby essentials. We also still have a huge demand for our traditional bedding, we support our retailers by communicating with them regularly on brand news, providing content, and offering bespoke promotions on our bedding that’s relevant to them and their customers.
www.clair-de-lune.co.uk 42
nursery today
Counting sheep The Counting Sheep collection from Silvercloud has been specially designed to help create an individual themed nursery. Using 100% cotton with soft-touch fabrics, and a gentle, unisex colour palette, with the adorable sheep characters appearing on every piece, with printed, embroidered and appliqué details. Discover matching bedding, blankets and nursery accessories, along with beautifully packaged embroidered muslins and comforters that make perfect baby shower gifts. The Counting Sheep collection was exclusively designed in the UK. 01692 408802 nursery@east-coast.co.uk www.eastcoastnursery.co.uk
