RETAIL MATTERS
Retail
matters Managing Director, Christy Foster
A
t The Nursery Store, we believe 2026 is shaping up to be a year of opportunity and growth, both for families and for the brands we collaborate with. As a leading online nursery retailer, we connect parents with products that make every stage of family life easier, safer and more joyful. Even in a climate where shoppers are cautious, our audience is engaged, ready to explore new brands and eager to discover products that offer exceptional value. Our reach is extensive and meaningful. With 1.4 million website visitors each month, we have over a million opportunities to introduce parents to amazing products. Our conversion rate of 3% proves these visitors don’t just browse, they buy, and our customer database of 180,000 ensures brands can engage
parents at critical moments with tailored campaigns. Backed by an extensive marketing budget, our strategy is fully integrated and designed to maximise visibility while driving measurable sales for the brands we represent. We are proud to work with world-class partners such as Cybex, BabyStyle and Tutti Bambini, and we are always looking to expand that family of outstanding brands. Our focus is on building strong, collaborative partnerships, supporting brands with marketing, promotional campaigns, stock management and expert insight into what today’s parents want. When brands work with us, they gain more than a retail platform, they gain a partner dedicated to growth, innovation and customer delight. The digital landscape continues to evolve rapidly and we are at the forefront of these changes. Platforms such as TikTok, where we have 106k followers, are transforming how parents discover products. Our recently launched TikTok Shop is already delivering strong results, generating engagement and sales that complement our traditional online channels. Our ability to adapt and innovate ensures every brand we work with is well placed to reach new audiences and drive revenue in fresh, effective ways. From a product perspective, we are constantly observing trends and
Managing Director of The Nursery Store, Christy Foster shares why 2026 is shaping up to be a year full of opportunity for both families and the brands they love. From an engaged and ready-to-buy audience to evolving digital platforms and strong collaborative partnerships, she explains how The Nursery Store is helping brands grow while supporting parents at every stage of family life.
Our reach is extensive and “ meaningful. With 1.4 million website
visitors each month, we have over a million opportunities to introduce parents to amazing products. Our conversion rate of 3% proves these visitors don’t just browse, they buy
”
responding to parent needs. The ongoing popularity of cabin fold buggies and grow-with-me highchairs highlights the demand for products that evolve alongside a child’s journey and solve real problems for families. Partnering with us gives brands the opportunity to be part of that trusted journey, offering solutions that parents actively seek out and love. We understand that the market remains challenging, but we also know how to navigate it successfully. By working closely with our partners on stock, promotions and offers, we ensure customers can access the products they want at the best possible value, while also driving strong results for the brands we showcase.
Even in the current climate, there is so much to be excited about. Our focus remains on offering families exceptional products, supporting them at every stage of their journey and creating experiences they truly enjoy. Here’s to 2026, a year of discovering new products, helping parents every step of the way and making everyday moments a little easier and a lot more joyful.
nursery today
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11/02/2026 13:59