retail BUMP TO BABY PRAMS
Nursery Today caught up with Bump to Baby Prams Managing Director Jordanne Newsome (based in Queensferry, Flintshire), to find out more about this independent nursery retailer.
The personal touch Can you tell us a little about your store? What was the rationale behind opening the doors to Bump to Baby Prams? We are an independent friendly family business with just myself and Lynne (the owner) working here. We opened our store in 2019, as we found a gap in the Flintshire area. We felt a baby store needed to be a personal, relaxed, friendly experience, and felt shopping for a customer’s new arrival needed to have that personal touch. We always want our customers to have a welcoming atmosphere when coming to our store putting them at ease when finding all their baby essentials. We offer free refreshments, payment plan services, free parking, and valeting services for preloved travel systems and other baby products. Due to our location a fantastic positive is that customers can test out car seats in their own car to make sure it’s the best fit for them and their little ones. This enables them to have that hands-on experience for them to test and get a feel for our travel systems before they purchase. We also offer demos on all our items in store and offer 1 to 1 private appointments. With our store being large we have the facilities to hold our products in store until our customers are ready to collect their purchases - this really puts their mind at ease especially with the superstitions around having a pram at home too early. 36
It is important to have recognised brand names as these appeal to potential customers coming into our store and in some cases, they have come into our store because we are a stockist of a certain brand. What was the deciding factor when we look at your location? Our showroom allows all our customers easy accessibility with having free parking outside out store. We are only a short distance away from major A roads and not too far from the North West/England boarder making this a easy location to all.
Since first opening, what do you feel has been your largest achievement? We’re very proud of what we have achieved in our business. We started out in much smaller premises to now being one of North Wales biggest pram store (that’s an achievement in itself!). By doing this we have managed to welcome in more known brands which we are proud to stock.
Also, what has been your largest challenge and how did you overcome this? The biggest challenge we had to face was during covid -19! We were able to overcome this by following rules/guidelines ensuring customers safety.
We did this only allowing 1-1 private scheduled appointments. This was a very difficult time for us and I’m certain also for other businesses owners.
How important are brand names to your business? It is important to have recognised brand names as these appeal to potential customers coming into our store and in some cases, they have come into our store because we are a stockist of a certain brand.
Do you stock products that fall across a variety of nursery categories and if so, how does this assist the business? We do stock a variety of nursery categories - this assists our business and our customers as they’re able to purchase more than just a travel system - for example nursery furniture, next to me cribs and other essential items they will need for their baby/ toddler.
When we look at products, do you feel supported by the brands that you stock when
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13/02/2025 16:44