retail ebebek
ebebek stores
are here!
Having been an e-commerce retailer since launching in 2001, with more than 268 stores in Turkey, the business is now expanding into the UK. Nursery Today caught up with their Director, Halil Erdogmus to find out more.
When did ebebek first launch as an online nursery retailer, and how has the online market evolved since then? ebebek first launched online in 2001, at a time when e-commerce was still in its early stages, especially in the nursery sector. Over the years, we have seen a significant shift in customer behaviour, with more parents turning to online shopping for convenience, product variety, and expert guidance. The evolution of digital marketing, mobile commerce, and social media has played a crucial role in shaping the market, and we have continuously adapted to meet the needs of today’s digitally savvy parents. Our expansion into e-commerce accelerated in 2020, during the pandemic. This allowed us to reach families globally. In 2022, we launched our e-commerce website in the UK, marking the beginning of our journey in this market. The nursery market has changed significantly, with digital channels now playing a key role in product discovery and parenting education. However, we believe in the power of physical retail, where parents can experience products firsthand and receive expert advice. That’s why our expansion in the UK includes both online and in-store offerings, ensuring we cater to parents’ evolving needs. 12
Would you consider ebebek a one-stop shop for consumers of nursery products, or do you focus on specific categories?
Our expansion into We are absolutely a one-stop shop for parents. Our range covers everything from maternity essentials to products e-commerce for children up to four years old. This includes nursery feeding products, travel gear, toys, baby care, accelerated in 2020, furniture, and clothing. What makes us stand out is that we don’t just offer during the pandemic. products — we offer guidance. Our ‘Babyologists’ are trained to help parents find the best solutions for their This allowed us to babies, ensuring that we’re more than just a retailer; we’re a trusted parenting partner. reach families globally. What strategies do you use to drive traffic to your website and increase online visibility? use a mix of performance marketing, content In 2022, we launched We strategy, and community engagement to drive traffic to our website. Our digital presence is built on SEO, paid our e-commerce advertising, influencer collaborations, affiliate and social media engagement, alongside informative blog content website in the UK, that supports parents in their journey. We also have a mobile app, which launched in 2023, and we’re about to marking the beginning introduce a loyalty program that will further enhance engagement and retention. For us, it’s not just about traffic — it’s about building long-term trust with of our journey in this driving families. How important is social media in driving market. awareness and engagement for ebebek? Can you
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13/02/2025 16:28