cover story Shnuggle
Shnuggle there for baby every splash of the way Following another record year in 2019 that saw milestone achievements and significant product launches, Shnuggle continue on their growth path. As the company has evolved from small family business to a global success so too has the product line, with even more innovative launch plans for 2020.
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hile sleep-time continues to grow significantly there are exciting developments for bath-time in 2020. As the Shnuggle bath nears iconic status, a new plug feature has been introduced, making it even easier to empty and will be available in March. A new Folding Bath Stand design in Shnuggle’s signature grey brings baby bathing to waist height – perfect for new parents especially mothers who have had a section delivery. The team have also been working on extending the fun and fuss-free aspects of newborn bathing into toddler-hood. The Shnuggle Toddler Bath is the perfect follow-on bath for when baby out grows their baby bath. Designed for comfort by offering a padded backrest, grippy inside surface and natural sitting position, there is plenty of space to play and grow. Despite the generous size, the Toddler Bath is still lightweight and compact, fitting in most shower
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trays and baths as well as including a handy plug to empty and refresh the water. Launching in March, the Toddler Bath is a great way to save time and water as well as offering toddlers the same Shnuggle bath-time fun , that is enjoyed so much with the baby bath. Complimenting the bath range beautifully is the Shnuggle Pebbly Bath Thermometer also launching March, designed to quickly and accurately monitor the water for the right temperature, taking the stress out of baby’s bath-time. Inspired by nature, the beautiful pebble design has a simple, colour changing heart display, indicating when the water temperature is just right. Pebbly floats and self-rights in water, making checking baby’s bath temperature, fast, easy and stress free. Easy to use, Pebbly is activated by gently shaking and dropping into the water - the simple light up display will quickly and accurately indicate whether the water is too hot, too cold or just right. The strength of the Shnuggle business and brand continues to increase the UK and international business, with over 50 territories worldwide selling Shnuggle products. The sales team has recently expanded with the appointment of Orla Morris to Key Account Manager whose role is to focus on growing relationships with independent nursery stores and national retailers. “I’m thrilled to join the Shnuggle team. It is a brand I have admired for a while and have watched them grow and to be an instrumental part of future growth is extremely exciting! I’m looking forward to meeting our customers, building strong relationships and in-store support.”
The strength of the Shnuggle business and brand continues to increase the UK and international business, with over 50 territories worldwide selling Shnuggle products. The team continue to be focused on strengthening and growing the brand with the consumer base. Strong product launch campaigns, growth across social media platforms and key influencer and celebrity partnerships have been key to supporting growth. As well as a growing presence at key Baby Shows providing invaluable consumer insights. It has certainly been an interesting journey for Shnuggle. Late last year, the company opened its own warehouse which was closely followed by the big move to its own offices in September. With a 17 strong team and plans to increase headcount, the time had come for Shnuggle to set up home in dedicated office space in Newtownards, Northern Ireland from which products are shipped worldwide. Proudly flying outside is the Queen’s Award for Enterprise flag, an honour bestowed to Shnuggle in April when it was given the award for contribution to ‘Outstanding Short Term Growth over the last three years’. The Queen’s Awards for Enterprise are the most prestigious awards for UK businesses, recognising and celebrating business excellence across the UK and Shnuggle is one of 200
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06/02/2020 16:19