The winners are… For the first time in its 27-year history, the Mother&Baby Awards hosted a virtual event.
Mother&Baby Awards 2021 Winners
Best Baby Toy
Magical Tales Black & White Gymini Tiny Love Sweet Dreamers Ltd Ewan Deluxe - the shushing sheep
Best Toddler Toy Orchard Toys LEGOLEGO DUPLO
Old Macdonald Lotto Game Modular Playhouse
GOLD SILVER
GOLD SILVER
Best Pregnancy/Maternity Product My Expert Midwife Spritz for Bit Perfect mama+ by TensCare TensCare Ltd
GOLD SILVER
Best New Mum/Maternity Skincare Product Lansinoh ThisIsSilk
GOLD HPA Lanolin Nipple Cream Pure Silk Pillowcase (Snow White SILVER
Best Baby Food Range/Product Mamia, Aldi Piccolo
Breakfast Pouch - Mango & Peach GOLD SILVER Cooking Range
Best Toddler (12 months+) Food Range/Product Little Freddie Multigrain Chickpea & Quinoa Smiles Little Dish fresh toddler meals Little Dish
Best Highchair Maxi-Cosi Chicco
Minla Polly Magic Relax
GOLD SILVER GOLD SILVER
Best Feeding Product for Weaning Vital Innovations Limited vital baby NOURISH weaning and feeding range Bibetta Wipeezee Bibetta
GOLD SILVER
Best Product for Bottle Feeding Kendamil Tommee Tippee
Kendamil First Infant Milk Perfect Prep Day & Night
Best Breast Pump Lola&Lykke Medela
18
nursery today
Smart Electric Breast Pump Swing Flex Premium Edition
GOLD SILVER GOLD SILVER
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ongratulations to all the winners of the 2021 Mother&Baby Awards 2021! Streamed online at 4pm on Tuesday 24th November, this year’s awards were hosted by Bauer Media UK’s Editorial Director, Lucie Cave and Bauer Media Group’s Digital Editor for Mother&Baby, Maria Martin. Supported by supermarket giant Asda, the awards celebrated products, stores and brands chosen by Mother&Baby readers that were proudly tried and tested by real mums, before they land in stores in 2021. The established accolade is highly-coveted by brands and trusted by mothers – it is the one of the most coveted parenting awards that everyone in the industry wants to win. To create the live streamed event, the M&B team embarked on a new partnership with tech services provider CrowdComms, following their successful work with the recent virtual National Rail Awards. This is alongside their established partnership with events company, Eclipse. The virtual event brought together a larger audience then in previous years, including some well-known names from across the parenting world to see the winners announced. This year represented the biggest audience the awards have ever had and more than double the capacity of previous years physical venues. The online platforms live chat and private messaging features also offered attendees the chance to network and share their comments throughout the event. Maria Marin, Digital Group Editor, Mother & Baby commented: “Mother&Baby awarded products are TRIED, TESTED and TRUSTED by real mums so whether they are a first-time Mum or an experienced parent, shoppers can trust the products to make her life easier. That is why taking home a Mother&Baby Award makes such a difference to the parenting industry.” To watch the ceremony and the award announcements, simply visit www.mandbawards2021.com and log in.