Cover Story JOIE
Welcome
to a new era of Joie S Earlier this year Joie welcomed in a new era of its luxury range, Joie Signature, with a completely refreshed and elevated fashion collection for 2025 that is the epitome of understated elegance. At the heart of this “ fashion collection are the little details that set the Signature range apart. Inspired by the latest interior design trends, a sleek vertical stitching motif is featured throughout the collection to create refined texture and subtle focal points. 10
nursery today
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The Joie fashion team has brought to life this new and improved collection, purposely crafted for parents who value aesthetics, subtle details, high quality craftsmanship and are willing to invest in baby gear that compliments their personal style. Inspired by subtle details, monochromatic fabrics and timeless design elements, this updated fashion collection will appeal to the most fashion forward parents. At the heart of this fashion collection are the little details that set the Signature range apart. Inspired by the latest interior design trends, a sleek vertical stitching motif is featured throughout the collection to create refined texture and subtle focal points. All of the fabrics have been hand
selected in earthy, neutral tones leading to a refined and timeless overall style. To finish off the look, tasteful vegan leather touches are applied on Joie Signature logos, badges, touchpoints and zippers. Creating a feeling of understated elegance, this collection will allow fashion savvy parents to extend their style from their wardrobe right the way through to their baby gear – so even in those early days of parenthood, you can still feel like yourself. One of the most popular pieces from the collection is the finiti pushchair. Featuring the collections classic, neutral pallet with on trend earth tones and statement stitching, the finiti’s deluxe fabrics and super soft knits will keep little one’s cosied up in the lap of luxury. Sleek accents, including the powder coated
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