Noddy, Toyland Detective: Richard gives an introduction to the consumer products rollout plans Television: The new look Noddy, Toyland Detective TV series
to reintroduce a new, more adventurous Noddy to those parents and their children, where they’ll find he has more purpose than ever before. To do that, we are building robust business plans across television, publishing, toys and more.
We know that 2016 is going to be a pretty exciting year for Noddy with the release of the brand new series, Noddy, Toyland Detective. What can you tell us about this?
project? Collaborating with Gaumont has been an incredible creative process. When a property is as cherished and precious as Noddy, it presents an exciting challenge to create a whole new narrative with original elements without losing the essence of the brand. Gaumont has met this challenge head on and has partnered seamlessly with DreamWorks and France Televisions to create something very special.
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Since the acquisition we have been hard at work developing the relaunch of the Noddy franchise which involves an exciting and imaginative expansion of the Toyland world and his role within it
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We are so excited for audiences to meet the new Noddy and the entertaining cast of characters populating Toyland. Beginning with France 5’s premiere broadcast in spring 2016, Noddy, Toyland Detective will continue to rollout in key markets around the globe, with the accompanying consumer products and publishing programs in full swing.
In terms of release dates, where and when will audiences and consumers see Noddy, Toyland Detective and Noddy merchandise? Noddy, Toyland Detective premieres on France 5 in spring 2016, with toys and books hitting g shelves in conjunction j with the e launch.
How has collaborating with Gaumont Animation been on the
Noddy’s Fun Facts: ■
New TV series is called Noddy, Toyland land Detective
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Series premiers on France 5 in spring ng 2016
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Noddy was created by acclaimed writer Enid Blyton and first published in 1949
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There have been 250 million books s sold
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For the first time, Noddy’s car Revs s will come alive and have a personality all of its ts own
June 2015
Noddy has an incredible legacy in television programming. His television debut came in 1954 with The Adventures of Noddy and he has since amassed a vast programming library consisting of more than 250 episodes. On the small screen, Noddy has been seen in more than 100 countries worldwide. We recently announced the new CG-animated series Noddy, Toyland Detective (52 x 11), which is produced by Gaumont Animation in association with DreamWorks Animation Television and in partnership with France Télévisions. It will premiere on commissioning broadcaster France 5’s “Zouzous” in spring 2016. Additional broadcasters will be announced including the UK, Noddy’s heritage market. Gaumont Animation will distribute the series in France and French-speaking Europe. DreamWorks Animation retains the additional global distribution rights.
Publishing: Noddy began as a publishing phenomenon and quickly became a pre-school favourite passed down from generation to generation. Created by renowned children’s author Enid Blyton, Noddy was first published in Noddy Goes To Toyland in 1949, and remains one of Britain’s most beloved characters. Noddy’s popularity took him to France in 1962 where he is known as Oui-Oui and remains a perennial favorite. Over 250 million books have sold across 38 markets. This incredible heritage sets DreamWorks up to create a rich publishing programme in all markets where Noddy, Toyland Detective is distributed. In France, Hachette remains an integral partner to Oui-Oui’s publishing success. New product will be released tied to the spring launch on France 5. Additional international publishing partners will be announced.
Toys: Because Noddy and his friends are themselves toys, Be the show immediately offers very exciting licensing s possibilities. The evolution of the characters and world poss of Toyland have positioned DreamWorks and its toy To and product partners to begin developing an exciting range ran of new merchandise for pre-schoolers. We’ll be announcing our master toy partner very soon in 2015, an with wi toys slated to hit shelves in spring 2016 alongside the new series. Playsets, role-play, action figures and plush will be Pl central cent to the range, but Noddy covers many play patterns, and outdoor play, creative play, games and patt collectibles will all be part of the range. The vibrant colle colors colo and diverse characters are ideal for inspiring appealing and innovative childrenswear, so we expect appe the clothing category to be a big success. Home décor, c tableware, stationery and food opportunites will also be table strong. We have already signed some key licensees, and stro are actively recruiting the remaining categories, so a full a product range will roll out in 2016 and early 2017. prod
Noddy as we knew him
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