collection’s many functional details. It also ties neatly into Porland’s wider collection of tableware, glassware, textiles and more, part of a “kitchen to table” vision of providing a holistic experience that begins in the kitchen and culminates at the table. This is a philosophy that has made Porland a household name across the world, through a network of vital retail partnerships. “Our retail partners serve as a critical bridge that strengthens Porland’s global presence and touches consumers,” says Mr Pamukçu. “We consider these partnerships as long-term collaborations and support them with sales support materials, instore layout consultancy, joint campaign planning and training. We carry out joint promotional activities to increase visibility on digital platforms and aim to deepen this cooperation with the concept stores we plan to open in Europe and the US.” To that end, Porland entered the UK market earlier this year, and will use a new concept store in London to serve as a showcase not just of the brand’s latest and best-selling lines, but as a testament to the quality of Turkish porcelain. Visitors will be among the first to see the latest additions to the Cookland collection from Porland’s R&D Centre. “We continuously improve all our products, especially the Cookland series, and offer innovations that will transform the kitchen experience,” says Mr Pamukçu. “The technologyoriented projects, new colour
Porland on digital transformation
and form alternatives that we will introduce to our users in the coming period will bring a breath of fresh air to the kitchen culture.
becoming not just a kitchenware manufacturer, but a lifestyle brand that redesigns the kitchen experience. In line with our goal
“We are taking decisive steps towards becoming not just a kitchenware manufacturer, but a lifestyle brand” İmge Pamukçu, Porland Board Member
We aim to keep the collection upto-date with sustainable designs that meet both aesthetic and functional expectations of users. “In line with our 2030 vision, we are taking decisive steps towards
of becoming one of the top five players in the global kitchen equipment market, we will continue to prove the power of Turkish engineering and design to the world.”
“At Porland, we are at a new turning point where we will bring our half-century porcelain heritage together with the technologies of the future,” says İmge Pamukçu, Porland Board Member. “Our investments in digital transformation bring innovations that will be a first in the kitchen equipment sector. The ongoing smart factory transformation at our production facilities in Bilecik brings not only an increase in capacity but also a sustainability-oriented production philosophy. Thanks to our new fully automated lines, we aim to increase our production efficiency by 40 per cent while simultaneously increasing our wastewater recovery rate to 100 percent. This project will be an important step towards becoming Europe’s first ‘green porcelain plant.”
KITCHENWARE INTERNATIONAL 19