Preview Zuchex
With just weeks to go until the 34th Zuchex International Home and Kitchenwares Fair opens its doors in Istanbul, here are five reasons why the show continues to draw a growing crowd of international brands and buyers
Five reasons to
visit Zuchex 2024 What? Zuchex When? 19-22 September Where? Tüyap Fair and Congress Center, Istanbul Discover: zuchex.com
1
Top brands and unique exhibitors Exhibitors are the primary draw for any trade show, and with more than 1500 brands set to showcase their latest innovations and best-selling lines this September, Zuchex delivers. From kitchenware and cookware, to ceramics, kitchen utensils, bakeware and more, visitors can explore the very best of international brands, as well as source uniquely Turkish products. Of the buyers surveyed at last year’s show, 89% agreed that Zuchex makes them get in touch with top brands in the houseware and kitchenware industry.
Fact!
2
Trendspotting opportunities Alongside product sourcing, visitors to Zuchex 2024 can explore the trends set to dominate the home and kitchenware markets in the coming 12 months. During a special seminar hosted in partnership with leading trend forecaster WGSN, visitors can learn the secrets of upcoming developments in the home and kitchenware space, as well as gain vital information about the musthave design trends, colours, prints, and patterns of the 2025 season. Conducted by Seden Ünlü, Türkiye Sales Manager, WGSN, this seminar is a must-attend.
3
Visitors report high satisfaction Visitor satisfaction at Zuchex is incredibly high. Nearly all buyers
Buyers from 151 countries visited Zuchex 2023 32 KITCHENWARE INTERNATIONAL
surveyed in 2023 (95%) said they will be returning for this year’s fair, and 94% said Zuchex provides the ideal platform to purchase the best products for their business. They also praised the quality of the brands at the show, with 99% saying they were satisfied with the quality of exhibitors, and 87% agreeing that Zuchex is the place to follow industry trends, and find the leading brands and designers under one roof.
4
More than just kitchenware Though kitchenware is the focus for many buyers attending Zuchex, the fair offers plenty of opportunities to be inspired by associated categories, and source fresh products to delight customers. Special feature areas dedicated to home textiles, decorative items and garden furniture have been introduced for 2024. As have international
pavilions highlighting innovation from Egyptian and Chinese brands. These expanded offerings will open up new ways for both exhibitors and buyers to make meaningful business connections.
5
Exhibitors rate Zuchex highly Thanks to the high level of exhibitor interest, all halls of the Tüyap Fair and Exhibition Center were fully booked months in advance. Organisers even expanded into outdoor areas to accommodate more brands. At Zuchex 2023, 93% of surveyed exhibitors said the fair provides the ideal international platform to present their products. Esra Kuştemir, Board Member of exhibitor Taç Mutfak, said: “We have been an exhibitor of Zuchex ever since its first edition, for as long as we remember. The fair’s quality is indisputable. It is growing exponentially and becoming a world quality fair.”