Review Exclusively Show
“The most successful
Exclusively for some time” Record numbers of buyers made The Exclusively Show 2024 one for the history books with more planned for 2025 The halls of London’s Business Design Centre were bustling in June as record numbers of international buyers and media attended two days of product and trend discovery at Exclusively Show 2024. Hailed “the most successful Exclusively for some time in terms of commercial and media engagement” by Will Jones, show chair and COO of organiser BHETA, the numbers speak for themselves.
Visitor numbers grew five per cent, building on the impressive 10% increase in 2023. Teams from major retail groups including Amazon, Tesco, Selfridges, M&S, Harrods, Boots, Argos, TJX, John Lewis and Dunelm were seen mingling on the show floor with independent retailers and specialist stores from across the kitchenware, tableware, hardware and electricals sectors.
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Greater numbers of international buyers than ever before had also made the trip, flying in from across mainland Europe and as far afield as South Africa. On the opening night, buyers representing more than 20 international retailers met with 45-plus exhibitors at a sell-out Meet the Buyers event and drinks reception. “The international meet the buyers event was very
As the name suggests, Exclusively has very tight entry criteria; more than 500 requests for tickets are turned down each year. For 2024, BHETA streamlined the visitor registration process and screener to reduce the number of claims that require rejections, minimise application times, and speed up approvals for qualifying visitors. 28 KITCHENWARE INTERNATIONAL
successful,” says Steve Richardson, Marketing Director of Exclusively and BHETA. The networking session was just one of several successful features of this year’s show, alongside the Trend Showcase, Trend Talks, Trend Tours, and a Brand Showcase designed to connect brands and the media. An exclusive experience Trade shows have had mixed success in returning to pre-covid levels of visitor engagement and relevance, a phenomenon that’s not been helped by the downturn in the number of retailers on Britain’s high streets. But Steve says pro-active initiatives such as Meet the Buyer have helped Exclusively evolve, retaining its position as a mustattend date for the industries BHETA