COVER STORY | DANILO
New year, new opportunities Back for the new year, at Danilo it’s time to take down the Christmas decorations and look to the new trends of 2020! Last year Danilo saw strong performances from Paw Patrol – still their No1 pre-school range – LOL Surprise and The Gruffalo in their greetings cards and wrap ranges.
Paw Patrol
As the UK’s No.1 preschool property, Paw Patrol continues to attract a TV audience of over 2.5million each month. Now into its 6th season, this fun animated TV show goes from strength to strength. In 2020 Danilo will be launching brand new Paw Patrol card, wrap and bag designs in line with the latest Paw Patrol themes.
LOL Surprise
Now established as the No.1 toy property in the UK, LOL has seen amazing success over the past couple of years and has built a strong following amongst young girls. The greeting card, wrap and bag range from Danilo has seen similar success at retail and with new designs being launched in Spring 2020, this success is set to continue.
For Calendars
Danilo plan to deliver another exciting range of calendars in 2020 across all genres and include new product innovation to keep things fresh and appealing. From a movie perspective, titles such as Trolls 2, Minions 2, Scoob! and Onward lead the way for families. For the teen/adult fan, movies such as Wonder Woman, Harley Quinn and Black Widow will offer slightly more edgy viewing. Danilo aims to cover all of these titles in their latest calendar offering. Other hot calendar titles to look out for in 2020 include Stranger Things, Peaky Blinders and Friends all gaining massive awareness through TV streaming in the last year. Away from the screen and into music, new calendar titles will include BTS, Dua Lipa and Billie Eilish providing some of the latest acts on the scene alongside iconic titles such as Elvis, Cliff Richard, The Beatles and David Bowie to name a few.
20 www.greetingstoday.co.uk
The Gruffalo
The Gruffalo was voted the No.1 Kids book in an Amazon poll and has become one of the most popular greeting card ranges within the Danilo offering. Alongside the Gruffalo, Danilo have developed other ranges from the Julia Donaldson book series including Zog and the recently animated story ‘The Snail and The Whale’ which was broadcast on BBC 1 on Christmas Day.
Another very exciting launch is the RHS calendar and diary range, which will become part of Danilo’s offering for the first time in 2020. This will capture the beautiful images from the RHS estates and events such as Chelsea Flower Show. The focus on sport continues into 2020 with the UEFA European Championship taking place in the summer and Danilo will be supporting this with the official England FA Men’s Calendar. Alongside this the English Premiership continues to excite fans with Danilo offering a range of official Premier League club calendars including Liverpool as the current Champions of Europe and the No.1 selling calendar of 2019. There is a lot to come on the Danilo Calendar and Diary range this year, so look out for some exciting new titles coming soon.