GT COVER STORY: Wax Lyrical
Wax Lyrical Street Mythology
Yvonne Ellen with new Wax Lyrical range
Super Six If tomorrow is defined by the choices we make today then Wax Lyrical is choosing to be bold, beautiful and brilliant releasing six super new collections for 2021.
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i ke everybody else, the team at Wax Lyrical are ready for 2021. After contending with all that 2020 dealt them including pausing to help manufacture hand sanitiser for the NHS, they kept looking ahead and designed visually gorgeous new collections with some irresistible fragrances for the new season and new year – with more to follow in the summer. The tantalising new collections instantly get plenty of positive reactions for both their look and smell. Visually, the collections for Yvonne Ellen and Street Mythology, are stand out candles and diffusers to enhance any home décor. Wax Lyrical launched the Yvonne Ellen home fragrance collection in 2018 and following its success, they are excited about Yvonne’s brand new 2021 premium collection, which sounds as fun as it is beautiful. Playful fragrances including Purrfect Day, Rock Your Spots Off and Party Animal feature saffron, jasmine, bergamot, lemon & lime, patchouli, vanilla, rosemary and oakwood, to name just a few. The premium quality candles and diffusers are housed in exquisitely decorated china. The 16 Gifts Today
unique designs have been inspired by vintage hat boxes and playful watercolour animals from Yvonne’s image library. The items make stunning gifts, with their detailed packaging and reusable elements. The ceramic vessel is in a trinket box style and is presented with a reusable Yvonne Ellen logo branded cotton drawstring bag, inside the luxury hat box style packaging, making them a desirable gift for a loved one. The fragranced reed diffuser is also in an exquisitely designed ceramic vessel to adorn the home beautifully, making the refill a must have purchase and creating a perfect gift and the potential for return customers. Meanwhile, Street Mythology is striking, eye-catching and different in all the right ways. The design and attention to detail holds the focus as more elements are noticed. Featuring stunning ceramics in a high-quality display rigid presentation box with gold foil branding - if pick-up-able was a word, Street Mythology epitomises it. The Street Mythology range have rich designs which were inspired by mystery, intrigue and exotic travel. The ceramic candle and diffuser vessels contain sophisticated
fragrances that were historically revered for their rarity and unique aromas. The New Year brings new opportunities as Wax Lyrical is very aware. Jacqui Gale, Chief Commercial officer of Portmeirion Group and Wax Lyrical says customers start refreshing their homes in January, as she Dahlia Bloom & Forgotten Fern