TALKING POINT

Everyone Active’s outsourcing services are being used by councils to deliver a wide range of services from sport to libraries

Duncan Jefford Regional director, Everyone Active Local authorities can save by outsourcing their sport and recreation services, as

Councils can utilise under-used space to deliver a whole host of sporting and non-sporting events

management companies are able to deliver these services cheaper than in-house. This

online interactive

applies across all areas of sport, leisure

planners

and

can find savings is to look at adding new

Another way in which local authorities

and fitness including GP referral schemes,

linking with popular

services into the available space. We worked

sports development and parks.

fitness trackers.

with Sutton Council and Ealing Council on

At Everyone Active, we achieve savings

We were recently

through economies of scale – for example the

awarded a 20-year

purchasing of fitness or sports equipment.

leisure contract

Councils can also utilise under-used space

Bespoke marketing can also increase

with the London

to deliver a whole host of different sporting

an integrated model which incorporates libraries into the leisure space.

Borough of Havering. By outsourcing the

and non-sporting events, including fashion

Management specialists are also able

council’s Physical Activity Referral Scheme

shows, weddings, conferences and private

to offer innovative digital solutions

(PARs) as well as all of its sports and leisure

parties, etc. This creates savings from the

including the provision of a dedicated app,

facilities, the local authority will save £1m.

management fee payment.

revenues through increased participation.

sportsmanagement.co.uk

Issue 128  November/December 2016 37