TALKING POINT
Everyone Active’s outsourcing services are being used by councils to deliver a wide range of services from sport to libraries
Duncan Jefford Regional director, Everyone Active Local authorities can save by outsourcing their sport and recreation services, as
Councils can utilise under-used space to deliver a whole host of sporting and non-sporting events
management companies are able to deliver these services cheaper than in-house. This
online interactive
applies across all areas of sport, leisure
planners
and
can find savings is to look at adding new
Another way in which local authorities
and fitness including GP referral schemes,
linking with popular
services into the available space. We worked
sports development and parks.
fitness trackers.
with Sutton Council and Ealing Council on
At Everyone Active, we achieve savings
We were recently
through economies of scale – for example the
awarded a 20-year
purchasing of fitness or sports equipment.
leisure contract
Councils can also utilise under-used space
Bespoke marketing can also increase
with the London
to deliver a whole host of different sporting
an integrated model which incorporates libraries into the leisure space.
Borough of Havering. By outsourcing the
and non-sporting events, including fashion
Management specialists are also able
council’s Physical Activity Referral Scheme
shows, weddings, conferences and private
to offer innovative digital solutions
(PARs) as well as all of its sports and leisure
parties, etc. This creates savings from the
including the provision of a dedicated app,
facilities, the local authority will save £1m.
management fee payment.
revenues through increased participation.
sportsmanagement.co.uk
Issue 128 November/December 2016 37