Given that four of our treatment rooms are more technology-focused, you’d think it’s not so labour-intensive. However, it’s still very similar to a traditional spa manning structure and we may even have more additional staff than normal. We have various assistants escorting people through every part of the journey. Cold treatments and contrast therapy are particularly popular, but many people are experiencing these for the first time so we have people coaching them through it. Several guests are even frightened of cryotherapy so it’s essential they’re offered guidance and once they’ve done it, they feel invigorated.
We don’t even refer to a gym, we have a Fitness Lab
Tell us about SIRO’s guestrooms
SIRO aims to make fitness and recovery a part of your lifestyle. Yes, we have an amazing gym and spa, but depending on your schedule or preference you might not use them. So you have the freedom to experience it in your room. We offer an extensive workout kit in our fitness suites and access to virtual exercise classes. Sleep is a huge part of recovery and our thermoregulated mattresses in all rooms really stand out. They adjust to body heat to ensure you have a much deeper level of sleep. Many guests say it feels like they’re sleeping on a cloud.
PHOTO: SIRO ONE ZA’ABEEL
PHOTO: SIRO ONE ZA’ABEEL
Sense of community: Olympic boxer Ramla Ali (fourth from left) with SIRO members
What’s the staff model at the Recovery Lab?
What type of hotel guests are you targeting?
Being so close to the financial centre we expect to attract a high number of business travellers, but being a resort we also believe it’s perfect for leisure guests. Our members are not only Dubai residents, they come from further afield and there’s a wide range of nationalities. We’re thrilled that this all ties in with our pursuit of inclusivity.
There’s a mix of holistic and tech-based spa treatments – all focused on recovery
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