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Exhibitor news What can you expect to discover at this year’s Elevate? HCM highlights a selection of the key exhibitors
PHOTO: ELEVATE / SEAN MCGARRY
■ Alliance Leisure Alliance Leisure has over 25 years’ experience delivering leisure facilities that serve the needs of communities. From working with stakeholders to analysing the local population’s requirements, to supporting the pre-construction, construction and launch phases, Alliance Leisure supports its partners with projects. The company is the appointed development partner of the UK Leisure Framework which streamlines pre-construction work. Recent projects include the fully electric Knaresborough Leisure and
Wellness Centre,and Warsop Health Hub, which are based on Sport England’s ‘Leisure Local’ model. www.allianceleisure.co.uk/new-builds
tools, Gym turns WhatsApp into a powerful platform for engagement and growth in the fitness industry. www.cloudgym.com
■ Balanced Body Balanced Body is synonymous with Pilates. With a heritage spanning more than 45 years and a philosophy closely aligned to Joseph Pilates’ original principles, the brand provides equipment, professional education and resources for a journey of movement and vitality. It empowers professionals to deliver exceptional instruction, with delivery and content constantly reviewed and evolved to ensure it remains aligned to the needs of the market. www.pilates.com
■ COSMED Cosmed’s Q-NRG Max is a metabolic monitor for VO2 Max and resting energy expenditure. It eliminates the limitations of traditional metabolic carts, offering user-friendly, efficient experience for both clinicians and fitness professionals. Designed for precision, Q-NRG Max provides accurate assessments of VO2 Max and resting energy expenditure, making it a useful tool for understanding metabolic performance. It also delivers personalised insights to help athletes and fitness enthusiasts optimise their performance and achieve their health and fitness goals. www.cosmed.com
■ Cloud Gym Cloud Gym will be introducing Gym, a custom AI that’s delivering customer service in gyms through WhatsApp. Available 24/7, Gym automates interactions, boosts sales and builds customer loyalty, leading to up to 62 per cent higher conversion rates. It also enables personalised offers and updates and streamlining communication. Fully integrated with Cloud Gym’s management system, including access control, class streaming, gamification, and digital marketing
Balanced Body has a 45-year Pilates heritage
■ EGYM EGYM is redefining club management with the new EGYM Business Suite 2.0 which simplifies operations with a centralised, data-driven platform featuring single sign-on access to all EGYM products and services. The EGYM Ecosystem is built for continuous learning and adaptation, and at its core is EGYM Genius. After launching