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ew launch, Les Mills Connect, delivers a suite of solutions to support club and instructor growth. These enable clubs to more effectively tackle challenges such as attracting new members using the Les Mills Marketing Studio, driving growth through the Les Mills Learning Studio and recruiting and upskilling instructors via Les Mills Qualifications. Martin Franklin, CEO Les Mills Europe said: “We’ve spent thousands of hours collaborating with our club partners and instructors to identify photo: les mills

We’ve spent thousands of hours collaborating with our club partners and instructors to identify areas where we can have the biggest impact in supporting their success with Les Mills Connect Martin Franklin, Les Mills 52

Issue 8 2021 ©Cybertrek 2021

areas where we can have the biggest impact in supporting their success. “Providing world class workout programming is a given for us – Les Mills Connect is about going one step beyond and bolstering the strategies and tactics that ensure partners can maximise their investment and drive growth through group fitness. “Whether it’s through marketing, training or recruitment, we want to take the pain out of these processes and produce the results our partners need to scale up in the fast-changing fitness landscape.”

The newly launched tools include: n Les Mills Connect Les Mills Connect is the new digital front door where clubs and instructors can access all-things Les Mills-related. Through a phased launch over the next 12 months, Les Mills Connect will replace existing Les Mills portals with a single platform that delivers improved functionality and a better user experience. Featuring a dashboard displaying information related to clubs’ licensed programmes or instructors’ certifications, clubs and instructors can also create profiles outlining their current programmes, making it easy for recruiting clubs and classseeking instructors to fill vacancies.

photo: les mills

Les Mills is launching a new digital network called Les Mills Connect to help clubs build back better and emerge from the pandemic with a stronger business

n Les Mills Marketing Studio Marketing Studio is a new full-service marketing and creative engine available to all Les Mills partners to help them retain and attract more members. Built on marketing smarts and insights gleaned from Les Mills’ 50+ years in the industry, Marketing Studio is an all-in-one platform where clubs can build and deliver worldclass marketing campaigns using the same tools, templates, assets and insights found in an agency. Marketing Studio features a full 12-month marketing programme delivering ideas, inspiration and ready-to-use campaigns to promote clubs, grow membership and maximise the impact of group