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HCM PEOPLE

We’ve developed a property portfolio with a value in excess of £500m, as well as establishing award-winning management platforms across the student, hotel, gym and living sectors

Pete Prickett

The co-founder of Pure Group is now growing the Bricks Group, a new business based on student wellness accommodation, fitness, and hospitality, with a new gym chain currently launching in the UK and Europe, as he explains to Liz Terry

What’s your background?

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Issue 5 2021 ©Cybertrek 2021

PHOTO: BRICKS GROUP

After growing up in the countryside of Devon, I headed off to Hong Kong via a few student years in Liverpool, starting out as a tennis coach. The company I worked for had great people and a leisure arm which invested in the first mainstream fitness brand in Asia, and I was fortunate to be involved at a junior level from the outset with a team of eight starting the journey. Growth was rapid and I grew with the company – fast forward 10 years with lots of fun and learning, and I co-founded the Pure Group in Asia after joining as an equity partner following the opening of two initial Pure yoga studios. We built a great team and became the most successful fitness and leisure brand in Asia (that’s my opinion anyway!) with more than 20 locations and thousands of members. We learned the power of the brand we’d created in what was seen as an already well-established market. I then founded Bricks Group while still based in Hong Kong and left Pure Group to pursue my passion with Bricks full-time, becoming based in the UK around eight years ago. Bricks has developed a property portfolio with a value in excess of £500m, as well as establishing awardwinning management platforms across the student, hotel, gym and living sectors.

Prickett is leading the rollout of the Brick Group brands in fitness, hospitality and residential markets

Profile for Leisure Media

HCM Issue 5 2021  

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