White City House features an indoor lap pool in the House Gym as well as the rooftop pool (right); One of the 9th fl oor spaces (below, right); The hotel has 45 bedrooms Linda Boronkay worked closely with Soho House founder Nick Jones on the project
terrace. Those two spaces are quite different from everywhere else in the building. The ninth floor terrace is quite loungey with the outdoor rug and soft upholstery. It’s full of plants and has amazing views across West London. It’s a lovely space to sit in.
How much creative freedom did you have with this project? As a design team, we’re fortunate because [Soho House founder] Nick Jones encourages us to come up with new schemes. We are both passionate about interior design, and when we see something twice, that bores us equally. It’s quite risky in a way, because we’re always experimenting, but at the same time it’s very interesting creatively. It means that we always have to come up with new schemes and make sure that they’re relevant to the architecture and history of each specific location. Every single club is different. Does Nick Jones have fixed ideas about what he likes and doesn’t like? He’s very fixed on the fact that everything has to be extremely comfortable and functional. That’s something we’ll never compromise on.
CLAD mag 2018 ISSUE 4
Nick Jones and I are both passionate about design. When we see the same thing twice, it bores us. It’s risky but interesting creatively
Other than that, the process of coming up with the design concept for each new club is a very collaborative one, involving a lot of discussions and workshops.
What makes Soho House clubs successful from a design point of view? They all have the same DNA in that they have a very strong residential feel. We use a lot of low level lighting, and the spaces are layered with rugs, accessories and antique pieces. They’re also very different from one another though. If you’re a member you have all these
choices among the clubs and a huge variety of spaces you can use depending on what you want to use them for.
Where do you get your inspirations? I’m obsessed with movies. When we work on the design of a club inspired by a particular era or location, I often look to movies for ideas. I also love fashion; I look at fashion magazines almost more than interior design magazines. Fine art has always been a big inspiration for us with Soho House, and the art collection is a very integral part of our schemes. We work hand in hand with our head of collections. Where is your favourite place on earth? I love London because it’s the place I’ve called home since I was 20. I’ve spent many years abroad but I always come back here. I also love Budapest, which is where I’m originally from. I often go back and I’m always astonished by the beauty of that city. I called Sydney my home for a few years. There’s a romantic part of me that says one day I will return there. I love the tropical environment and the sea and the sun, and the food scene in Sydney is fantastic.