LATINO LEADERS MAGAZINE IN PARTNERSHIP WITH COCA COLA AND DELTA
Federico Lander Federico Lander is a dual JD, fully bilingual in English and Spanish. He has significant international corporate and transactional practice experience with focus in Latin America and the U.S. Federico is an Assistant General Counsel for a supply chain consulting, engineering and implementation company with global operations. Responsible for drafting, reviewing and negotiating complex agreements including: supply chain system implementation and retrofit agreements; professional services agreements and statements of work; system support/ service level agreements and maintenance agreements; software license and escrow agreements; procurement agreements and VAR agreements; intellectual property; NDAs, other commercial agreements for the company’s domestic and foreign operations. Also responsible for providing general business and legal counsel, compliance support, and advice related to the company’s risk management and strategic initiatives.
Lourdes “Lou” Grill Lourdes Grill is Vice President, Strategic Partnership Marketing, Coca-Cola Refreshments at The Coca-Cola Company. She currently leads the global relationships with Hilton Hotels and Delta Airlines, is accountable for the Company’s global cinema channel strategy and leads the relationships with Carmike Theatres and Six Flags Theme Parks. Prior to her role in Strategic Partnerhsip Marketing, Lou was a Director in Business Affairs, leading a team of Business Affairs experts to oversee the structure and economics of sponsorship deals and advise on marketing asset strategy and intellectual property transactions. Lou began her career at The Coca-Cola Company in Finance, providing North America P&L forecasting, management and oversight. Before joining The Coca-Cola Company, Lou had roles in International Pricing and Business Planning at Federal Express Corporation. Lou is on the board of the United Way of Greater Atlanta serving as the Marketing Committee Chair. She served the board of Girls Incorporated of Greater Atlanta for seven years including two years as the Chair of the Board. She received an MBA from the University of Georgia and a BA in Anthropology from Duke University. She lives in Atlanta with her husband and two daughters.
Melissa Palacios
Melissa Palacios is a dynamic, resourceful, bilingual MPA with proven experience in multinational corporations as well as in the non-profit sector. She has a diverse background with progressive experience in fundraising, business development, project management and marketing. Melissa has exceptional interpersonal, networking and negotiation skills with proven success in building business within diverse and multicultural communities. Melissa has a proven track record in forging successful relationships with industry leading corporate brands and prominent community leaders.
Santiago Marquez Santiago Marquez was born in Cuba and came to the United States in 1971. He lived in Portland, Oregon until 1982 when his parents were transferred with Georgia-Pacific to Atlanta, GA. He is a graduate of Georgia State University; alumnus of the Buckhead Business Leadership Class; alumnus of Leadership Atlanta, best class ever-2013; and a member of the Gwinnett Rotary, and in 2015 he served on the Gwinnett Citizens Review Board. He also serves on multiple boards including the Aurora Theatre, Ferst Foundation and the advisory board of the Alliance Theater. Mr. Marquez joined GHCC in September 2008. His main functions include financial management, fundraising, membership development and partnership development. Mr. Marquez has been working in the nonprofit sector since 1998, cutting his teeth with Consumer Credit Counseling Service, Inc., while attending graduate school at Georgia State University. After CCCS, Marquez served as the Director of Employment and Housing for the Latin American Association, starting the first housing department to focus on Hispanics in Atlanta. In 2004, Marquez joined Boys & Girls Clubs of America where he worked for four years as the Director of Latino Outreach. During this tenure his duties included implementing a Latino outreach strategy in multiple Boys & Girls Clubs across the country. The Latino outreach initiative focused on outreach to Latino youth and families, while helping Clubs increase the number of Latino staff and board members. Most recently, Mr. Marquez served as the Director of Development, NE region where his duties included fundraising and corporate relations in the northeast region of the United States. In 2014, Mr. Marquez received an award from the National Diversity Council. He has also received numerous certificates from the University of Notre Dame, Mendoza School of Business. He is the proud husband of a beautiful wife and very proud father of two beautiful daughters.
Daneyni Sanguinetti Daneyni Sanguinetti is Senior Manager Multicultural Marketing Center of Excellence for The Coca-Cola Company’s North America Group. In her current role, she leverages consumer insights to help develop and implement strategic marketing initiatives. She also serves as the Multicultural (MC) subjectmatter expert (SME) liaison to the North America Brand portfolio strategy teams, driving the integration of MC consumer insights into their marketing strategies. Born in Santiago, Dominican Republic, Daneyni joined the company in 2012 and has held roles of increasing responsibility in both Marketing Innovation with the Global Freestyle Team and Marketing Strategy with the Multicultural Marketing Center of Excellence Team. Before joining Coca-Cola, Daneyni spent over ten years in consumer market research in various industries, including Banking, Construction and Telecommunications (global). Sanguinetti holds a Bachelor of Science in Business Administration from the Instituto Tecnológico de Santo Domingo, Dominican Republic, where she graduated Cum Laude, and a Master of Science in International Business from the University of The West Indies, Jamaica. Daneyni is currently based in Atlanta, Georgia.