INTERVIEW
Living Evil and loving life AUTHOR Andrew Hayward @ahaywa
“I firmly believe we can be the first competitively, financially, and culturally successful esports org”
ince being acquired by PEAK6 Investments in May 2019, the 21-year-old Evil Geniuses organisation has made major moves, including appointing Nicole LaPointe Jameson (from PEAK6) as CEO, entering Riot Games’ League of Legends Championship Series, and launching a rebranding effort that drew criticism at first but ultimately landed well once fully finalised.
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Even amidst the turmoil of the COVID-19 pandemic, Jameson tells The Esports Journal that Evil Geniuses has expanded its staff and added new sponsors, all while pivoting to support existing partnerships as live events were put on hold. We caught up with Jameson
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Nicole LaPointe Jameson CEO Evil Geniuses