Phenomena of Arctic Nature

(outdoor enthusiast profiles) of Metsähallitus (Nylund 2021). The customer persona can be used for example when drawing a map of the journey the customer takes including pre-travel, during travel and post-travel phases.

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Phenomena of Arctic Nature

Published on Apr 20, 2022

Lapin AMK

discusses them from various viewpoints: nature-based tourism in protected areas, experiencing and learning about the phenomena of arctic nature, business development through concept planning and customer insight in improving tourism experiences. The Phenomena of Arctic Nature project addresses both nature and nature-based tourism. Its main objective is to raise awareness of arctic nature and its unique phenomena in the nature tourism sector. The authors represent the versatile Phenomena of Arctic Nature project partners from Finland, Norway and Russia. This publication has been produced in the Phenomena of Arctic Nature project (2019–2022), co-financed by Kolarctic CBC Programme. The contents of this publication are the sole responsibility of the Lapland University of Applied Sciences and can in no way be taken to reflect the views of the European Union.