BEAUTY
ISSUE 03 | VOL. 01
Côte Cares
CÔTE BEAUTY EXPANDS SUSTAINABLE, NATURAL ROUTINE By Laurie Melchionne As any Italian beauty guru will know, cosmetics should be as natural as you are. This is the foundation for Côte Beauty, which redefines the beauty space with its non-toxic formulas. Free from silicone, sulfates, parabens, PEGs, phthalates, and a concoction of other toxins all too common in today’s fast beauty brands, Côte provides a natural, healthy routine from head to toe. Launched in 2013 by Co-founders Leah Yari and Mary Lennon, Côte Beauty hit the cosmetics world as a nail care brand. The pair populated New York and Los Angeles with retail nail salons, setting the category ablaze with the demand for their non-toxic nail polish that strengthens rather than damages nail beds over time. From a line of pinks and nudes to smoky metallics like Alchemy and bright yellows like Songbird, Côte’s nail polish line offers a shade for every preference. Today, Côte’s umbrella expands to hair, body, and lip care. Sustainability is Côte’s identity; its eco-friendly, 50% post-consumer recycled packaging and
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100% cruelty-free formulas have been Leaping Bunny-certified. As phrased on Côte’s website, “Côte Beauty embodies a carefree, wanderlust spirit, where self-care becomes a ritual of empowerment rather than a chore.” The Hair Essentials Gift Set, Body Essentials Gift Set, and Necessity Lip Bundle include natural ingredients like shea butter, black cumin, aloe vera, and jojoba seed extract. The body care cleanses and moisturizes through smooth application and subtle fragrance. The Peptide Enriched Lip Treatment plumps lips to a natural lushness and pairs perfectly with the lip bundle (peptide shimmer glosses in shades Mulberry, Tempted, and Euphoria). The Nourishing Daily Shampoo and Hydrating Daily Conditioner cleanse the hair and scalp while fortifying strands down to the root. Vitamin A, E, and D3-rich baobab seed rinses away product buildup, prevents breakage, and luxuriates hair to a healthy, luminous shine.
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