AGENT PROFILE HEIDI LONG OF JANET McAFEE REAL ESTATE By Amanda Dahl
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n her second decade in the real estate industry, agent Heidi Long has conquered many challenges on behalf of her clients – and COVID-19 will be no different. The former certified public accountant found that her degree and wealth of knowledge are of extreme benefit in buying and selling homes. “I desired more independence in my daily challenges,” Long says. “I always found property accounting and contracts to be interesting. My strong financial background provided the analytic knowledge required for accurate pricing and negotiating.” Supported through Janet McAfee Real Estate, Long stays innovative as an independent contractor to continue delivering the highest level of professional service to her clients. Following sage advice she gained earlier in her
career, Long seeks to “identify a geographic area, become knowledgeable in that area and work with motivated clients.” Her goal always is to think longterm with each transaction. “I build my client base through personal referrals to keep clients for life,” Long says. “Every day is different and my financial background and problemsolving skills are used throughout each transaction. New issues require creative solutions.” In light of today’s global health crisis, that means incorporating more technology into how she conducts business. “Real estate is a rewarding career and I am constantly challenged with something new,” she states. “Virtually, every day, I help clients with ideas and resources to enhance their homes, research to help their decision making and [use my] experience to help them problem solve.”
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26 May 1, 2020 | LadueNews.com | A LADUE NEWS SPECIAL PROMOTION
FEATURED LISTING: 456 S. McKnight This 4-bedroom, 6-bathroom home is listed in Ladue. This custom-built estate highlights a stately French façade beyond its gated entrance. The open layout showcases soaring ceilings and extends to the outdoor living area, which overlooks a dazzling pool and water feature. Enjoy custom windows, designer lighting and wide-plank flooring in each beautifully integrated room.
New challenge, meet the always innovative agent Heidi Long. Contact Heidi Long at 314-308-2283 or by visiting janetmcafee.com/heidilong.