Element
Details
Methods
Consider which method would reach the target audience and achieve dissemination purpose. For example: • Newsletters, one-pagers/infographics, social media posts, blogs, data visualizations and press releases can create awareness • Reports, journal articles and websites can transmit information • Conference presentations, public or internal presentations and websites can promote the project and its outcomes
Timing
Determine when the dissemination of activities will be most relevant. For example, at the end of the program would be an important time to highlight the achievements to potentially receive more financial funding.
Dissemination Evaluation
Build an evaluation component into the dissemination activities to better understand if they have achieved the objective of the dissemination and to prepare for future dissemination activities.
The information in this table was adopted from the Agency for Healthcare Research and Quality report, Quick-Start Guide to Dissemination for Practice-Based Research Networks.117
Part C. Evaluation for Advocacy Evaluation insights can be powerful advocacy tools by highlighting disparities and the need for health equity. Some of the most effective strategies for advocacy are educating policymakers about a specific health topic and encouraging the creation of new programs to address real issues in your community. Evaluation data will give you the tools to do both. Advocacy can take place at a local level (town, city, county), a state level or a national level. You can use evaluation data to tailor a message to your target audience (see Table 11). Resources – Further Reading The National Association of County and City Health Officials (NACCHO) Advocacy Toolkit118
PHOTO COURTESY OF AMANDA SCHWICHTENBERG
Community members take part in outdoor activities at a Little Rock, Arkansas, library that also serves as Be Mighty meal distribution site.
40 | 2022 National Recreation and Park Association
