The Latest Research on Beer, Wine, Spirits & Cocktails What’s trending, what bars and restaurants are menuing, what consumers are drinking – and what they want to drink. By Mike Kostyo, Publications Manager at Datassential
The drink menu has been anything but stagnant in the past decade. Craft beer has sent shockwaves through the market, and beer types, flavors, and brands have risen and fallen in importance and popularity, from IPAs to session beers. The consumer has become more wine-savvy, changing the fortunes of particular brands, countries or varietals. Craft cocktails have skyrocketed,
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spawning mini trends like tiki bars and artisan bitters, while driving prices sky-high. The distilled spirit category has seen the phenomenal growth of Whiskeys, Bourbons and Scotches, while global spirits like Mezcal have gone from low consumer awareness to the entire focus of some new cocktail bars.