Vineyard February 2024

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Outstanding reputation While most machinery dealerships work hard to attract new suppliers, Maidstone-based Kirkland UK doesn't face that challenge. Kirkland UK, which specialises in fruit and vineyard equipment, regularly takes calls from manufacturers who want Kirkland UK to promote, sell and provide reliable after care for their products in the UK. It is a measure of the family business’s outstanding reputation for product knowledge, customer service and after-sales support that it is already the sole importer for around 25 leading brands, and as the area of UK land under vines continues to grow at a seemingly exponential rate, the Kirkland UK team is starting 2024 with a real spring in its step. Kirkland UK’s ambition has always been to be able to meet the needs of any UK grower for any piece of equipment he or she may need to fulfil any particular task. As owner Scott Worsley explained, it has reached that position by listening to its customers over the past nearly 20 years. “Our unbeatable product range is a direct result of stocking what

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growers have asked us for,” he said. “On some occasions they don't even know what they want. They just tell us what job they are trying to do and ask us what piece of kit will best help them do it. If we stock something, it’s because somewhere down the line a customer has asked for it.” It means the growing business can now supply virtually any machine any grower could possibly want, from a specialist tractor to the latest electric machines, drift-free sprayer or fully autonomous vineyard robot. “With labour availability continuing to be a challenge, growers are increasingly relying on automation, and we are happy to advise them on the best way forward in this developing market,” explained sales << manager Ben Devine.

The growing business can now supply virtually any machine any grower could possibly want

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