BUSINESS P R O F I L E
THANIA MEDINA
Thania’s Juice Bar By Kayla Anderson Walking into Thania’s Juice Bar on one of the warmer Incline Village afternoons, Thania Medina and her mom Julia are surrounded by fresh fruits and veggies that are just waiting to be blended up into smoothies, juices, or made into healthy meals. Thania’s Juice Bar has been around for several years, opening before the covid pandemic in July 2019. Although the pandemic did hinder business, it was a time when people were looking for healthy sustenance to boost their immunity. With delicious drinks like the Detox (made up of carrot/beet/apple/celery) and Stamina Booster (pineapple/carrot/turmeric/orange), you can’t go wrong with anything on the menu if you need something to help get through the rest of the day. Thania was originally born in Mexico and later emigrated to Carson City when she was a teenager to be with her mother. She attended Carson High School and Western Nevada College, then own homemade vegan organic dressing. Thania added food items worked at Lupita’s for 10 years. Thania always wanted to work that are gluten and dairy-free, vegan, and vegetarian, crafting a for herself, though, while staying in the service industry, so Julia menu that appeals to the locals. encouraged Thania to open a Mexican-style juice bar. Sipping on a creamy Chocolate Monkey smoothie, Thania It took Thania two years to remodel the space and get it open explains that when she was growing up, her grandmother had but then she ran into kind of an odd problem- she didn’t know how papaya and lime trees, cactus, herbs, chickens, and the eggs that to explain to people what an authentic Mexican juice bar was. they laid. Her offerings at the juice bar are heavily influenced “I wanted to serve traditional Mexican fruit snacks and aguas by her grandmother and time in Mexico and she hopes that the frescas with an emphasis on made-to-order, good-for-you, healthy atmosphere will carry over, too. food. I wanted to show off my culture because I’m proud to be “My grandmother believed in natural medicine. She had Mexican,” Thania says. Customers that were coming in started homemade remedies for everything. She would say, ‘You want suggesting items that were doable but not on the menu, so Thania to lose weight?’ And hand me pineapple, nopales, orange and paid attention, researched, and adjusted the menu to meet their celery blended together. And she had aloe vera to cure almost requests. everything. “I listened to people coming in and saw that they loved the “I want people to feel when they come here like I felt at smoothies and the juices. They suggested acai bowls, avocado my grandmother’s house, and to be able to cook and have a toast, and matcha drinks,” she says. conversation at the same time. I want this to be their living room Gesturing towards the chalkboard on the wall, Thania says, with their family, their second home away from home, and for “Everything on the menu, it’s like the customers said they wanted them to remember our juice, and come back to Tahoe just for it, and I figured out how to make it my own.” that.” It’s obvious that she’s passionate about the food as she talks Thania’s Juice Bar is on 868 Tahoe Blvd. Ste 7 in Incline Village and is about how she came up with a protein bowl full of a green mix, open Monday-Saturday from 8am-3:30pm. cucumbers, shredded carrots, apples, and celery topped with her www.facebook.com/thaniasjuicebar/
Thania’s Juice Bar LIVE.WORK.PLAY.
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SPRING 2023