Smart Retailer February 2024 by JP Media LLC

FEBRUARY 2024 •$6.95

Scents & Décor For the Home Show and Tell To Make a Sale

HELPING YOUR GIFT BUSINESS SUCCEED

100% American Soybean Wax Clean Burning | Lead-Free | Intensely Fragrant TM

ATLANTA GIFT MART / BUILDING 2 #618 | DALLAS TRADE MART / #2999 LAS VEGAS MARKET CENTER / #C691

info@swancreekcandle.com | www.swancreekwholesale.com | 800-626-4590

CONTENTS FEBRUARY 2024

800-528-6008

www.sawdustcitywholesale.com

FREE SHIPPING on Website Sign Orders $250+

12 Seasonal, general, humor, or custom...

we have something for everyone!

PRODUCT FOCUS NEW & NOTEWORTHY:

YOUR GO-TO COMPANY FOR:

SAWDUST CITY PRODUCTS ARE

MADE IN THE USA

• Dropshipping • Wood Decor Signs • Rustic Pine Furniture • Store Displays & Furniture • Private Label Manufacturing • Custom & Personalized Products 4 Smart Retailer FEBRUARY 2024

12 Unique Items

Consider adding some of these products to your gift shop’s inventory this year. TREND WATCH:

18 Entertaining & Tabletop

Give your customers lots of ideas for setting their tables and entertaining their family and friends.

26 Handbags, Fashion Accessories & Jewelry

Show shoppers ways they can update their style in 2024, whether it is classic or trendy.

28 Handmade Products

Discover wares made by artisans and think about ways to highlight them in your shop.

ale Mall. Quality. Hand-Crafted. Made in the USA. Lancaster Co y’s Wholesale Mall. Quality. Hand-Crafted. Made in the USA. Lancas County’s Wholesale Mall. Quality. Hand-Crafted. Made in the USA. L caster County’s Wholesale Mall. Quality. Hand-Crafted. Made in the US Lancaster County’s Wholesale Mall. Quality. Hand-Crafted. Made in USA. Lancaster County’s Wholesale Mall. Quality. Hand-Crafted. M n the USA. Lancaster County’s Wholesale Mall. Quality. Hand-Cra ed. Made in the USA. Lancaster County’s Wholesale Mall. Qual Hand-Crafted. Made in the USA. Lancaster County’s Wholesale M

Shop Quality. Shop Hand-Crafted. Shop Keystone Wholesale.

180 Greenfield Road, Suite 1, Lancaster, PA 17601 Ph: 717-295-2570 • Fx: 717-295-2576 info@lancasterwholesalemall.com • www.LancasterWholesaleMall.com

FEBRUARY 2024

30 BUSINESS SENSE 30 Understand Your Customers Through Data

Leverage the information technology offers and its benefits for your shop with these tips.

34 Business Briefs

Social media brings customers along; references: asking the right questions; burnishing your brand; not-so-secret codes; business advice for veterans. DISPLAY & DESIGN

38 Show and Tell and Sell

41 6 Smart Retailer FEBRUARY 2024

Incorporate some of these tools of the trade in your store to accommodate new arrivals or extensive categories and to also help customers find what they see on display.

RETAILER SPOTLIGHT:

41 The LastingLite Emporium

Cindy and Neal Reusser felt a pull to branch out from wholesale with a retail space. Their gift shop in Berne, Indiana, features the LastingLite Electric Candle they invented and manufacture, as well as home décor, artificial florals, and items for the kitchen and pantry.

IN EVERY ISSUE 8 Editor’s Note 10 Welcome Exchange 46 Trade Show Calendar 50 Advertiser Index

ON THE COVER: Fill your senses with the calming fragrance of Avocado & Sea Salt. This popular spa-like scent is the perfect choice when you want to unwind. Now available in Crossroads’ new scented hand soap and lotion. Visit Crossroads Original Designs at www.crossroadsfamily.com. Smart Retailer (USPS 011-498) (ISSN 1076-7282) is published eight times a year (Jan, Feb, Apr, June, July, Sept, Nov, Dec) by JP Media LLC, N7528 Aanstad Road, Iola, WI. Periodicals Postage Paid at Iola, WI 54945 and at additional mailing offices. SUBSCRIPTIONS: Free to qualified U.S. retailers only; all other U.S. subscriptions, $19.95 for eight issues; in Canada, $42.95 for eight issues; other foreign subscriptions, $54.95 for eight issues, prepaid in U.S. funds. For subscription inquiries, address changes, or adjustments, write to Smart Retailer at P.O. Box 8551, Big Sandy, TX 75755-9766 or call (855)3674819. When moving, send your old address as well as your new address and zip code. Allow six weeks for changes. When inquiring about your subscription, please include your address label. POSTMASTER: Send address changes to Smart Retailer, P.O. Box 8551, Big Sandy, TX 75755-9766. Printed in the U.S.A.

EDITOR’SNOTE

Get Your Message Across

wice a year, the windows of a boutique where I live let all those driving by know what is going on inside. Four, cream-colored T-shirts spell it out — SALE. Like clockwork, these T-shirts make their appearance days after Christmas and then again later in the summer. A letter is sewn onto each shirt. Sometimes, two of the T-shirts are in one window and the other two in the window on the other side of the front door. This time, all four were in one window. Regardless, it’s smart marketing in a community often full of visitors and seasonal residents. Debbie has a background in interior design. And so, I especially enjoy watching her window displays change and wandering through her shop, where her creativity plays out before me. When I visited her store after Christmas, unseasonably warm temperatures meant there were lots of people walking around downtown. During the stops I made that afternoon, I didn’t seem to recognize anyone other than the owners and employees of the shops. This was true in her store as well. In fact, I excused myself from our conversation after I heard the bell by Debbie’s front door jingle again, alerting us that yet another potential customer had decided to visit. But before that, she shared that it is tricky figuring out the best ways to communicate with customers. In business for more than 20 years, Debbie has a website for her boutique and is active on Facebook and Instagram. Like anyone who owns a business today, she knows it takes a variety of marketing methods to get her messages across. This is a lot different from the days of simply placing ads in local newspapers or on radio stations. How interesting it would have been that day to ask those shopping at the boutique what drew them to the store. Was it something Debbie posted on Facebook or Instagram? Was it the T-shirts hanging in the window? Was it a little bit of all those things? As we talked about how she uses the T-shirts to advertise her sales, Debbie noted the letters have faded. But I can attest to how quickly they still jumped out at me when I drove past her store. I walked out of her boutique with something new that day. And it wasn’t one of the items that was on sale. How many more times do you think that happened?

VOLUME 32, NUMBER 2

Diana Jones President/Publisher, ext. 151 dianaj@jpmediallc.com

Angie Landsverk Editor, ext. 112 editor@smart-retailer.com

Hannah Kelley Associate Editor hannahk@jpmediallc.com

Andrea Garbe Sales Account Executive, ext. 114 andreag@jpmediallc.com

Sara Wait Art Director

Elizabeth Krogwold Dave Hauser Graphic Artists

Contributors: Sarah Hoban Nicole Leinbach Amy Meadows

Smart Retailer P.O. Box 5000 Iola, WI 54945 ANGIE LANDSVERK EDITOR

CONNECT WITH SMART RETAILER ONLINE: Website: www.smart-retailer.com Facebook: www.facebook.com/SmartRetailerMagazine Twitter: www.twitter.com/smart_retailer Pinterest: www.pinterest.com/smartretailer

8 Smart Retailer FEBRUARY 2024

Advertising Dept: (715) 445-5000 ext. 114 Subscriptions: (855) 367-4819 Phone: (715) 445-5000 Fax: (715) 445-4053 www.smart-retailer.com www.facebook.com/SmartRetailerMagazine www.twitter.com/smart_retailer Copyright © 2024

GROWN ON OUR 200 ACRE FARM

CRA

IN G S MIL

CE 19

Meadowbrooke Gourds

HAND-PICKED & WASHED

CRAFTED BY A SMALL TEAM OF EXPERT CRAFTERS

SHOP WHOLESALE: wholesale.mbgourds.com • 717-776-3470 • sales@mbgourds.com

WELCOMEEXCHANGE BY NICOLE LEINBACH

Help! I hired a friend and now feel like I need to fire a friend. Any insight on managing employees who may be too close to home, so to speak?

hat a great question — yet at the same time, what a challenge! The unfortunate reality is that often, even the best of friends (or family) does not make the best employees. This can occur for a variety of reasons. But when friends work for friends, their role is often tainted from the start. This is primarily because their relationship as friends is already set in place, so creating a new relationship as employee and boss can be harder to navigate. Both sides of this equation contribute to this scenario. So be sure to keep this in mind as you consider hiring future friends and in your current dilemma, unraveling the challenge you are already in. Since you are already in the position of having employed a friend, consider the tips below to see if you can ease the existing relationship within your work environment.

1. Create communication protocols that are mandatory for all employees, including friends.

Professional standards of communication can often be a challenge for friends to follow since they are used to casually speaking with their friend… or should I say, boss. Setting clear standards of how to communicate in instances, such as requesting time off, calling in sick, asking for assistance, seeking support within a work environment, and more are among the ways to help reduce challenges through communication. Set these expectations with clarity so that if they are delivered to you in any other way, you can simply ask that they refer to your communication guidelines out of respect to the store’s best practices. This is a straightforward way to keep things more streamlined while also helping to potentially avoid other employees thinking you throw your friend “favors” they may not get.

2. Identify in advance of hiring a friend that you need to respectfully treat all team members equally and ask that they understand this.

This may seem obvious, but as you may have learned firsthand or can imagine, not everyone thinks the way you do. Hence – friends, family, neighbors, or anyone else you employ who knows you outside of “boss” mode may have other expectations of your professional relationship. Be sure to set the tone in advance of hiring if you choose to go down this alley in the future. But even amid having hired someone, you can still go backward and set these standards. Whether it is having a heart-to-heart conversation with your “friend” hat on or taking the approach of “boss” mode and making sure that is understood, it simply needs to be stated — and reinforced as needed — that all employees are treated equally. 10 Smart Retailer FEBRUARY 2024

3. Implement employee reviews if you have not already done so. And if you have, be sure to complete these routinely.

Employee reviews offer countless benefits, including the opportunity to discuss challenges, changes, and conflicts. Bi-annually is a great standard of reviews, but if you are feeling the heat to make a change in your store in any way — including with your friend — introducing quarterly reviews for everyone can be a valuable addition to your routine. Sure, it takes added time, but it also helps move toward resolution of challenges and transparency in communication with actionable timelines to work toward. Simply having a professional experience to speak about new expectations, things that need to be improved, and even hearing their perspective on things is beneficial. It is also important to have reviews in place if you do consider firing your friend — or anyone —one day to show trails of what you tried to improve. Finally, a loyal friend should respect the role you have as an employer. Think back to why you hired this friend in the first place and why the two of you are friends. Lean into those sentiments to further unravel how you can relate to them from a perspective they may understand more. In the end, a faithful friend should value your role as store owner or boss and thus respectfully adjust to best support your professional needs. As for the future? Maybe consider if hiring a friend is the right choice at all.

Nicole Leinbach is the founder of RetailMinded.com, a well-respected retail industry resource that has been recognized worldwide for its leading business insight since 2007. Her work has been featured in Forbes, Entrepreneur, Business Insider, the UK’s Telegraph, CNN, the Today show, and countless other industry resources. Additionally, she has supported American Express’s Small Business Saturday as a spokesperson and is the author of the book Retail 101: The Guide to Managing and Marketing Your Retail Business, published by McGraw-Hill. With a core concentration on small businesses and independent retailers, Leinbach welcomes you to connect via Instagram at @RetailMindedWorld and Twitter via @RetailMinded.

NEW&NOTEWORTHY Multi Pocket Crossbody Belt Lifestyle Bag

This crossbody bag features a front zipper pocket for a phone, with two slots on the back. The loops on the front of the bag can be used for a keychain, AirPods, or anything that can be hooked on the bag.

Calla Products callaproducts.net sales@callaproducts.net 925-743-9831

Flour Sack Towels With Magnetic Notepad Set

Set contains one 24" x 38" 100% cotton flour sack towel, one matching 3 ½" x 8 ½" magnetic notepad (packaged in clear cello), and pen.The towel is folded so the design shows, and the entire set is neatly tied with a ribbon.Towel is machine washable.

Nightsky Floral Journal

The 5.75" x 8.25" hardcover journal notebook has embroidered cover artwork, 144 lined pages, and a ribbon bookmark. Smyth-sewn binding allows the notebook to lay flat.

Alice’s Cottage alicescottage.com info@alicescottage.com 800-288-7977

Denik denikwholesale.com retailsales@denik.com

Taylor Travel Pouch

Brie Bakers

Beaudin beaudindesigns.com hello@beaudindesigns.com 678-742-8897

Twice Baked Pottery, LLC twicebakedpottery.com twicebakedpottery@ yahoo.com 920-605-2112

These new brie bakers make a great gift and come in many colors!

Its sleek design ensures a durable and stylish companion for journeys. Elevate the travel experience with elegance and a commitment to a greener planet. This travel pouch is not just a statement piece — it is a testament to a new era of conscientious luxury.

Stickers for Everyone Resin Skiing Bear Ornaments

These two assorted ornaments are adorable little bears that are dressed in ski gear. Their red outfits are festive and fun and a charming addition to any tree.

Kurt S. Adler, Inc. kurtadler.com info@kurtadler.com 212-924-0900 12 Smart Retailer FEBRUARY 2024

Made in the USA, their stickers are waterproof, fade-proof, and removable without residue.

Stickers Northwest stickersnorthwest.com orders@stickers northwest.com 253-344-1236

NEW&NOTEWORTHY

Hobnail Glass Candle

Juicy dragon fruit with sweet tropical fruity nuances of mango and papaya. Hand-poured in small batches with a 100% natural soy and vegetable wax blend. Candle will burn for up to 100 hours.

K. Hall Studio khallstudio.com sales@khallstudio.com 855-819-3397

Alligator 3D Hoodie

This hoodie is a uniquely designed garment that combines comfort, style, and imagination. Crafted with high-quality materials, it features a playful alligator face on the hood and a scaly three-dimensional tail on the back. Elevate a child’s wardrobe with this ferociously fun piece, turning daily adventures into imaginative escapades.

Doodle Pants doodlepants.com info@doodlepants.com 800-299-3572

Crossbody Phone Bag

Keep essentials close by for nights out or quick errands with this crossbody phone bag. Designed to fit most phones in the main pocket, along with cards and cash in the back zipper pocket. RFID blocking lining keeps data safe. Made of faux leather with a detachable metal chain.

Ellie Rose shopellierose.com sales@shopellierose.com 323-639-9040

Igniting Inspiration Candle

Retro Jelly Bag

Ignite inspiration with this beautiful, softly scented, all-natural soy wax candle. Each candle has two lead-free cotton wicks and holds approximately 50 hours of burn time. Available in many inspirational titles. 13 oz. soy wax, 4.25" h.

Made with recyclable LDPE, the bag is BPA free. Ships flat, with minor assembly required — simply fold and snap beads through holes. Large is approximately 13".

Lighthouse Christian Products lighthousechristianproducts.dicksonsgifts.com/ lighthouse-christian-products cservice_orders@dicksonsgifts.com 800-457-9885

JustforZo boutique, Inc. justforzoboutique.com stacy@justforzoboutique.com 951-445-6735

Nautical Tea Towel Dinnerware Collections

These new collections include familystyle serving pieces created in the Italian tradition of shared culinary experiences and great vintages. Enjoy pairing them with their new natural rattan wrapped utensils, coordinating double-sided paper napkins, coasters, placemats, and their new Palazzio Glassware collection.

Le Cadeaux lecadeaux.com orders@babycie.com 323-233-8300 14 Smart Retailer FEBRUARY 2024

Beautiful, new, nautical vignette includes this tea towel and is also available in runner, apron, and tote. 100% cotton, woven jacquard, 20" x 28". Made in Portugal.

Mierco European Linens mierco.com info@mierco.com 888-277-8838

Flour Sack Towels & Magnetic Note Pad Set

Front

Back

This set contains one 24”x38” 100% cotton flour sack towel, one matching (3 ½” x 8½”) magnetic note pad (packaged in clear cello) and pen.

smart-retailer.com 15

NEW&NOTEWORTHY

Happy Birthday Queen Greeting Card

Nassau Candy Decades Boxes

Mossy Blue Paper Studio mossyblue.com traci@mossyblue.com 206-605-7984

Nassau Candy nassaucandy.com sales@nassaucandy.com 516-433-7100

Celebrate the queens in your life with this greeting card that features a gorgeous fox in a stylish blue coat and beautiful crown. Surrounded by lush pink and metallic flora and fauna, this card is pure magic.

Decades Boxes offer nostalgic candy favorites all in one box, while transporting you back in time with nostalgic imagery and fun facts hidden within the design. Included in the line are boxes for the 1950s, 1960s, 1970s, 1980s, 1990s, and 2000s. Vertical and horizonal art offers easy merchandising.

Black Pom-Pom Towel

100% cotton towel has corner hang tag and black, cottonball, pom-pom embellishment. 20" x 29" natural base. Customization available.

Wildwood Landing wildwoodlanding.com lori@wildwoodlanding.com 843-771-1001

Outdoor Wall Art

New for 2024, the French Market all weather, outdoor canvas art is UV protected and waterproof. Place in any outdoor location — even with direct exposure to the elements.

West of the Wind outdoorartcanvas.com westofthewind@sbcglobal.net 800-399-0412

Single Serve Craft Cocktails

First of its kind in the gift channel. With Noble Mick’s, simply add water and spirit for the perfect craft cocktail every time. Not an infusion product so no need to wait. Their cocktails are ready when you are. Cheers!

Noble Mick’s noblemicks.com info@noblemicks.com 443-281-8551 16 Smart Retailer FEBRUARY 2024

Mini Suncatcher - Crescent Moon/Balance

Inspired by their bestselling suncatcher collection. The size may be petite but the rainbows bring big cheer. Sometimes good things come in small packages.

Scout Curated Wears wholesale.scoutcuratedwears.com sales@scoutcuratedwears.com

smart-retailer.com 17

TRENDWATCH

Entertaining & Tabletop Wicker Flower Basket

This charming little basket is made of lightcolored wicker, with a crescent-shaped basket rounded naturally up into a handle. 10.5" w. x 11" h. x 5.25" d.

Col House Designs colhousedesigns.com custserv@colhousedesigns.com 800-777-1442

Geometric Trellis Lanterns

These lovely lantern metal containers come in two sizes and feature a white finish inside and out. The cylinder-style design has a striking geometric cutout pattern. Small is 5.5" dia. and 7" h. Large is 6.5" dia. and 8.5" h.

Col House Designs colhousedesigns.com custserv@colhousedesigns.com 800-777-1442

Soulful Sally Framed Print

Basket With Swing Handle

The chicken wire, oval basket is brown metal and has a rigid, upright handle with a wooden grip. Fill it with florals or decorative knickknacks for yearround display options. An essential piece for country farmhouse decorating. 9.5" w. x 10"h. x 6" d.

Decorative wooden print features a black-andwhite, watercolor-style portrait of a cow with eucalyptus greenery. Display the charming print propped on a shelf or mantel — or hang it on a wall, using the keyhole slot on the back. 12" w. x 18" h. Made in the USA.

The Hearthside Collection thehearthsidecollection.com contact@thehearthsidecollection.com 614-626-8493

CWI Gifts shopcwi.com sales@shopcwi.com 800-666-5858

Galentine’s Day Coaster Set

Founded on Faith Block

Papersalt papersalt.com orders@papersalt.com 206-659-5227

CWI Gifts shopcwi.com sales@shopcwi.com 800-666-5858

A set of 20 Galentine’s Day themed classic bar coasters for celebrating! Use these paper, disposable, recyclable coasters for Galentine’s Day (or antiValentine’s Day) festivities, a party favor, or humorous gift. Great for decorating bar carts, too. Sets are packaged in a crystal clear sleeve.

18 Smart Retailer FEBRUARY 2024

Decorative, heart-shaped, wooden block sign has distressed, white finish and inspirational phrase. A beautiful wedding or anniversary gift. Display freestanding as an everyday accent to a table or shelf. 4.75" w. x 5" h. x .75" d. Made in the USA.

Resin Gnome With Lantern

The mossy gnome adds a natural, woodland touch wherever it is displayed. Gnome statue is made of durable, carved resin and wears a bright green hat with a soft mossy texture. Carries a metal lantern from a chain, housing a tealight candle. 19" h.

Bright Ideas brightideaswholesale.com support@brightideaswholesale.com 920-887-3881

PRODUCT SHOWCASE

Spiced Hot Pads Alice’s Cottage

Hagerstown, Maryland www.alicescottage.com info@alicescottage.com 800 288-7977

Col House Designs offers farmhouse home decor with a modern twist. Col House Designs

Adorable new Spring plush & more items that add fun to your 2024 displays. The Hearthside Collection

Groveport, Ohio www.thehearthsidecollection.com contact@thehearthsidecollection.com 614 626-8493

Creamy Basil Pesto Dip Mix is here just in time for spring! Wind & Willow

Groveport, Ohio www.colhousedesigns.com custserv@colhousedesigns.com 800 777-1442

Mt. Vernon, Missouri windandwillow.com customerservice@ windandwillow.com 888 427-3235

Casseroles always taste better in stoneware! Twice Baked Pottery, LLC

Hooray for Spring! Shop new plush, ornaments & more for 2024 on our website. Bright Ideas

Jefferson, Wisconsin twicebakedpottery.com twicebakedpottery@yahoo.com 920-605-2112

Shop CWI for new Spring candles, florals, signs, plush and more in 2024. CWI Gifts Groveport, Ohio www.shopcwi.com sales@shopcwi.com 800 666-5858

Groveport, Ohio www.brightideaswholesale.com support@brightideaswholesale.com 614 916-3840

Artist inspired designs for every season! WT Collection Norfolk, Virginia www.wtcollection.com info@wtcollection.com 757-855-0800

smart-retailer.com 19

TRENDWATCH

ENTERTAINING & TABLETOP

Styrofoam Fruit Tree

This 17-inch tree is an elegant table centerpiece that can be used all year long and especially during the holiday season. The sugar frosted fruit is a timeless piece of decor.

Kurt S. Adler, Inc. kurtadler.com info@kurtadler.com 212-924-0900

Twig Box with Star Charm

Their distressed, wooden twig boxes with star charms have a lightly weathered finish and look great year-round in a country farmhouse collection. Also a great addition to rustic decor, with a seasonal floral. Comes in black and off white. 4.25" w. x 5.25" h. x 4" d.

The Hearthside Collection thehearthsidecollection.com contact@thehearthsidecollection.com 614-626-8493

Potholder Heat resistant lining. Machine washable. 7 ½" x 7 ½".

Alice’s Cottage alicescottage.com info@alicescottage.com 800-288-7977

Merry Little Mushrooms Trees

These two mushroom pieces are cute and whimsical table pieces. The red and white polka dot mushrooms are layered like a Christmas tree, with white snow lying on top.

Hope Rising Plaques

Let hope rise with these reminders, which feature powerful, encouraging biblical messages to uplift and inspire in a wood frame. 8 ½" x 6" x .5".

Kurt S. Adler, Inc. kurtadler.com info@kurtadler.com 212-924-0900

Lighthouse Christian Products lighthousechristianproducts.dicksonsgifts. com/lighthouse-christian-products cservice_orders@dicksonsgifts.com 800-457-9885

Tutti Frutti Table Runner

Live colorfully with the 14" x 90" waterresistant table runner. The hand-drawn design is digitally printed on this perfect accent piece.

Keva Style kevastyle.com sales@kevastyle.com 804-814-2150 20 Smart Retailer FEBRUARY 2024

Plush Hedgehog With Mushroom

This adorable plush hedgehog’s body is made of brown felt, while its quills are made of long faux fur. In his left hand, he holds a felted mushroom with a green cap and white spots. Face is accented with black bead eyes and a brown nose.

Bright Ideas brightideaswholesale.com support@brightideaswholesale.com 920-887-3881

PRODUCT SHOWCASE

Our Handmade Flatware Is Jewelry for the Table

the BEST dip mixes in the “country” Country Home Creations Goodrich, Michigan chcdips.com info@chcdips.com 800-457-3477

We make your house the place you can’t wait to come home to. Crossroads Original Designs

Bucyrus, Ohio www.crossroadsfamily.com sales@crossroadsfamily.com 866-247-0156

Spiced Hot Pad

Filled with real spices, the great scent lasts indefinitely. Place a hot dish or kettle on the potholder, and the aroma is released. They also protect tables and countertop surfaces. Machine washable. Comes packaged with header. 10" x 10".

Alice’s Cottage alicescottage.com info@alicescottage.com 800-288-7977

Stone Arch Tabletop Nativity Nativity is handmade by Thai artisans who earn a fair, living wage. Perfect for a table, counter, mantle, or desk.

Pilgrim Imports, Inc. pilgrimimports.com pilgrimimports@aol.com 414-765-1200

Glass-Lined Wine Glass

Keep wine chilled without sacrificing taste. These wine tumblers are stainless outside and glass inside, so there is no metallic taste or smell. Glass insert is dishwasher safe and comes with a slide-close, spillproof lid. Holds 10 oz.

Vinglacé, LLC vinglace.com retailaccounts@vinglace.com 832-729-9463 smart-retailer.com 21

TRENDWATCH

ENTERTAINING & TABLETOP

Oranges Mug

An 18 oz. ceramic mug.

Pavilion Gift Company paviliongift.com/retailers secker@paviliongift.com 888-762-4457

Vintage Map Glass Cutting Board

This tempered glass cutting board is perfect for slicing and dicing a variety of food and makes a great conversation piece in the kitchen. Choose any location for the map. They select a beautiful vintage map from their in-house collection.

Daisy Mae Designs faire.com/direct/daisymaedesigns info@daisymaedesigns.net 380-390-5542

Cherries Bowl A 6-inch glass bowl.

Pavilion Gift Company paviliongift.com/retailers secker@paviliongift.com 888-762-4457

Mierco Cheese Varieties

Mierco’s updated Cheese design highlights several cheese varieties and utensils — perfect for charcuterie vignettes. 100% cotton woven jacquard. 20" x 28". See their Cheese Animals towel to accompany the Cheese varieties.

Mierco European Linens mierco.com info@mierco.com 888-277-8838

Portofino Collection

The charm of these serving pieces resides in the new organic shapes that give their premium-quality porcelain a delicate and luxurious look. Perfect for everyday meals or elevated dinners. Freezer, oven, and dishwasher safe.Tarnish-free and stain and scratch-resistant.

Pampa Bay pampabay.co orders@pampabay.com 973-784-4933 22 Smart Retailer FEBRUARY 2024

Fringe Towel | No Place Like Georgia

Made of 100% cotton, this towel has a corner hang tag and natural base fringe embellishment. Customization is availabe. 20" x 29".

Wildwood Landing wildwoodlanding.com lori@wildwoodlanding.com 843-771-1001

Sicily Orange Collection

Inspired by the romance and flavors of Italy, the Sicily collection evokes the warm feeling of gathering with friends around the table at a Sicilian vineyard. The family-style serving pieces in the collection were created in the Italian tradition of shared culinary experiences and great vintages.

Le Cadeaux lecadeaux.com orders@babycie.com 323-233-8300

Outdoor Candle

The fruity citrus notes of grapefruit sit comfortably with the green citrus notes of citronella to create a wonderful fragrance for any outdoor occasion.

K. Hall Studio khallstudio.com sales@khallstudio.com 855-819-3397

A fresh take on farmhouse decor.

Spring to it for NEW

Shop more Spring & Easter!

Easter decor!

Full Line: Cash & Carry + Showroom

Visit Us Las Vegas Market Jan. 28 - 30 Rocky Mountain Show Feb. 4-7 Philadelphia Gift Show Feb. 5-7

CWI Gifts, Groveport OH, 43125 (discounts available!)

Select Items: Cash & Carry • The Columbus Warehouse • Warehouse 151 • The Warehouse In New Castle • The Paxton Warehouse

COLHOUSEDESIGNS.COM | 800.777.1442 | 4600 S. HAMILTON RD. GROVEPORT, OH 43125

New for Spring! Creamy Basil Pesto Dip Mix

1.888.427.3235 • www.windandwillow.com •

/windandwillowfoods smart-retailer.com 23

TRENDWATCH

ENTERTAINING & TABLETOP

Grande Hobnail Glass Candle

A heady floral featuring scents of warm, sweet honey and herbaceous flowers. Grande Hobnail candles are 64 oz. and burn for 160+ hours. The candles are hand-poured in small batches with a 100% natural soy and vegetable wax blend. Made in St. Louis.

K. Hall Studio khallstudio.com sales@khallstudio.com 855-819-3397

Carmel Sky Stoneware Collection

Newest stoneware collection from Carmel Ceramica. Includes 15 pieces, with a variety of gifts, serveware, and core dinnerware group. The gentle, reactive glaze ensures constant variety between the pieces.

Magnetic Game Travel Set

Pick a game, any game! Magnetic game travel board set features Backgammon, Checkers, Reversi, Chess, and Chinese Checkers. A little luck and a lot of strategy makes each of the included games endlessly fun to play. This set is sure to provide hours of entertainment.

Carmel Ceramica carmelceramica.com neil@carmelceramica.com 831-717-4336

Mad Man nicolebrayden.com orders@nicolebrayden.com 440-349-9933

Retro Cocktail Party Drink Stirrers

Use this set of four acrylic drink stirrers to inspire gatherings, happy hour at home, or for gifting. A great party favor or for decorating cocktail bars. Each set’s card backer opens as a trifold to reveal cute and funny cocktail-themed quotes for an “extra gift.”

Papersalt papersalt.com orders@papersalt.com 206-659-5227

Marrakesh Collection

Designed by French floral artist Christian Tortu, this collection harmoniously blends sustainable craftsmanship, nature’s essence, and Moroccan mystique. Crafted by skilled artisans from Ecogres. Each piece is a fusion of artistic excellence and eco-consciousness.

Casafina Living costanova.com officce@casafinagifts.com 845-277-5700

The Original Wine Chiller

Bird on Branch Platter

This new, hand-painted ceramic serveware collection by Beatriz Ball includes bowls, a pitcher, abaguette tray, a platter, and a footed cake stand.

The Vinglacé wine and champagne chiller keeps a bottle cold without ice. Made of stainless steel and vacuum insulated, so there are no worries about condensation. Lightweight and easy to carry. Enjoy wine and champagne anywhere. Products come in a beautiful gift box.

Beatriz Ball beatrizball.com customerservice@beatrizball.com 888-265-1069

Vinglacé, LLC vinglace.com retailaccounts@vinglace.com 832-729-9463

24 Smart Retailer FEBRUARY 2024

Ti me t o Or d er fo r S u mm e r! Everyone loves handmade pottery! Whether it is a traditional mug or soup cup, or our very popular apple bakers or garlic shredders, we have the perfect gifts for your shop!

H a n d - M a d e i n Am e ri c a

Hand-made products are always popular with customers; our pottery is hand-made right here in Jefferson, Wisconsin.

F u n ct i on a l and F u n

All of our pottery is meant to be used and is food, microwave, and oven safe.

www.twicebakedpottery.com

Cocktail Coasters

Beautifully functional, the set of four, reversible coasters features original art from female artists. Designed to keep drinks secure and prevent condensation from leaking onto surfaces.

Keva Style kevastyle.com sales@kevastyle.com 804-814-2150

Mascali D’oro Collection Elevate a table with this breathtaking collection, featuring gold-toned, high-fired porcelain serveware. Add vibrant color, new texture, and elegance to any table setting. Freezer, oven, and dishwasher safe. Tarnish-free and stain and scratch-resistant.

Pampa Bay pampabay.co orders@pampabay.com 973-784-4933

Aquarelle Glasses

Aquarelle glasses by Beatriz Ball have soft color tints reminiscent of watercolors. The collection includes stemmed coupes and flutes, as well as HB, DOF, and all-purpose glasses.

Beatriz Ball beatrizball.com customerservice@beatrizball.com 888-265-1069 smart-retailer.com 25

TRENDWATCH

Handbags, Fashion Accessories & Jewelry Intermix Stone Stacking Bracelets

A menagerie of semi-precious gemstone and mixed materials weave together to create the perfect complement to any wrist stack.

Scout Curated Wears scoutcuratedwears.com marketing@scoutcuratedwears.com

Bunny Floral T-shirt

This poly-cotton blend tee is soft but durable and comes in heather mauve. It sports a charcoal gray jumping bunny in silhouette, variety of flowers, and greenery. The tee was designed and printed in Ohio and comes in five unisex sizes.

Col House Designs colhousedesigns.com custserv@colhousedesigns.com 800-777-1442

Traveler Series Watches Nikki Sling Pack Bag

Meet the ideal travel companion — its distinctive silhouette and versatility redefine on-the-go style, seamlessly blending fashion with function.

Jen & Co. jenandcowholesale.com info@jencohandbag.com 470-395-4822

Anti-Theft Classic Backpack

Born to Succeed Handbag Set

Enjoy the jet set lifestyle with this Traveler Series watch collection. Perfect for on-the-go in any time zone, the soft leather straps and adjustable band make it comfortable for all day wear. Three hand Quartz movement. One crown to easily set time.

Mad Man nicolebrayden.com orders@nicolebrayden.com 440-349-9933

Functional and stylish, this bag features their antitheft hook, USB charging port, and front magnetic closure. The main compartment is big enough to hold an iPad, plus essentials. There is an additional zipper pocket on the back for security. The bag is padded for comfort and the protection of electronics.

The handbag features a secure zipper, organized pocket, and extra zippered back pocket, with removable 42" crossbody strap.The wallet includes two compartments, one with a secure zipper for up to eight cards.The key holder offers easy access, holding up to six key sets.

Calla Products callaproducts.net sales@callaproducts.net 925-743-9831

African American Expressions black-cards.com gperkins@black-gifts.com 800-684-1555

26 Smart Retailer FEBRUARY 2024

PRODUCT SHOWCASE

Sustainable jewelry handcrafted from postconsumer beverage bottles. Smart Glass Recycled Jewelry

Personalize your gear with premium quality stickers! Stickers Northwest Tacoma, Washington www.stickersnorthwest.com orders@stickersnorthwest.com 253-344-1236

Tucker, Georgia www.smartglassjewelry.com sales@smartglassjewelry.com

Britt Belt Bag

This bag may be worn across the torso or on the hips, offering functionality and style. Made in USA of top grain leather, the fashion sensation will be a chic addition to any wardrobe.

Beaudin beaudindesigns.com hello@beaudindesigns.com 678-742-8897

Bonnie Dual Compartment Whipstitch Crossbody

Elevate the style game with their trendy crossbody wristlet, adorned with fashionable whipstitch detailing along the trim and top.

Jen & Co. jenandcowholesale.com info@jencohandbag.com 470-395-4822

Laser Engraved Heart Necklaces

Crafted from recycled copper and adorned with vibrant enamel. The 24" non-tarnish stainless steel ball chain adds a touch of modernity and durability to this timeless accessory.

Real Aspen Leaf Earrings With Turquoise

Perfect for nature lovers, these sterling silver earrings incorporate a pair of real aspen leaves electroplated in fine silver and combined with genuine Kingman turquoise and a touch of carnelian for a pop of color. This style is also available in copper with allergy friendly niobium ear wires.

Dawn Lombard - Glass & Metal dawnlombard.com dawn@dawnlombard.com 203-707-6277

Buckaroo Bling, LLC buckaroobling.com info@buckaroobling.com 316-258-4557

Open Hoop Earrings

These small open hoop sterling silver earrings with genuine Kingman turquoise and spiny oyster make a perfect and affordable impulse buy for your boutique or gift store. At only 1.5 inches long, they enhance any outfit without breaking dress codes.

Buckaroo Bling, LLC buckaroobling.com info@buckaroobling.com 316-258-4557

Citrine Drop Earrings

Warmly golden and wildly versatile, these earrings feature gorgeous, faceted citrine gemstones, and they have all the bases covered. Coffee date? Check. Family brunch? Check. Office day? Check. Wedding guest? Double check. Yes, they really are that good.

Ten Thousand Dandelions tenthousanddandelions.com hello@tenthousanddandelions.com smart-retailer.com 27

TRENDWATCH

Handmade Products Taos Twist Serving Pieces

Handmade serving utensils, cheese knives, steak knives, ladles, and much more are available.

Taos Twist taostwist.com taostwist@taosnet.com 575-758-9051

Christmas Ornament

The hot air balloon Christmas ornament is handmade pryex glass.

Egyptian Museum egyptianmuseum44.com egyptianmuseum44@msn.com 732-564-0830

Britt Belt Bag

The latest sensation in the world of fashion, with a Western twist. Designed to be worn across the torso or on the hips, this versatile handbag offers both functionality and style. Premium cowhide and top grain leather are brought together for this unique take on a must-have style.

Beaudin beaudindesigns.com hello@beaudindesigns.com 678-742-8897

Travel Mugs

These travel mugs are both beautiful and practical. The incredibly well-fitting lids make them a great gift.

Twice Baked Pottery, LLC twicebakedpottery.com twicebakedpottery@yahoo.com 920-605-2112

Handmade Ornament This metal ornament is made from copper, nickel, and brass by Thai craftspeople who earn a fair, living wage.

Pilgrim Imports, Inc. pilgrimimports.com pilgrimimports@aol.com 414-765-1200

Five Piece Place Setting

The unique, handmade flatware is 18/8 stainless steel and dishwasher safe.

Taos Twist taostwist.com taostwist@taosnet.com 575-758-9051

28 Smart Retailer FEBRUARY 2024

PRODUCT SHOWCASE

Farmhouse signs made by hand. Classic style with contemporary designs. Sawdust City LLC

Second Nature by Hand creates quality, one-of-a-kind products. Second Nature by Hand Strongsville, Ohio secondnaturebyhand.com info@secondnaturebyhand.com 866-298-0433

Eau Claire, Wisconsin www.sawdustcitywholesale.com sales@sawdustcitywholesale.com 800 528-6008

Meadowbrooke Gourds WHOLESALE

Grown and Crafted in Carlisle, Pennsylvania Meadowbrooke Gourds

Welcome Spring with our colorful Butterflies & Hummingbirds Collection. Swan Creek Candle Co.®

Carlisle, Pennsylvania wholesale.mbgourds.com sales@mbgourds.com 717-776-3470

Swanton, Ohio swancreekwholesale.com info@swancreekcandle.com 800 626-4590

LastingLite Electric Candles with interchangeable sleeves and bases, since 1999. CR Designs

Spring Blessing Bracelets Artisans from throughout the world pray as they tie the knots of these handwoven bracelets, with their work helping them rise out of poverty. The saint medals in the wearable blessings are hand cast in Italy.

My Saint My Hero mysaintmyhero.com/pages/ wholesale-information wholesale@mysaintmyhero.com 424-772-1100

Mushroom Ornament This garden décor ornament is handmade and elegant.

Egyptian Museum egyptianmuseum44.com egyptianmuseum44@msn.com 732-564-0830

Berne, Indiana www.cr-designs.com info@cr-designs.com 877-203-7953

Kalamkari Tablecloth This Gold & Rose Kalamkari Tablecloth is made with 100% soft cotton and natural, plantbased dyes. Artisans in southern India print the fabric for these fair-trade tablecloths using the block-printing style known as “kalamkari,” which involves printing the fabric with natural dyes using wooden blocks.

Sevya Handmade sevya.com info@sevya.com 843-763-3156

smart-retailer.com 29

Understand Your Customers Through

Data

LEARN WHERE TO LOOK AND WHAT TO DO

BY NICOLE LEINBACH

t is an exciting time for businesses — particularly when it comes to retail. There is more clarity at every touchpoint of store owners’ operations than there has historically been. Gone are the days of wondering if someone visits your website or opens the emails you send. Even in physical environments, clarity is achieved at heightened levels, thanks to modern point-of-sale systems and customer movement trackers that monitor foot traffic in a store — helping retailers better understand their hottest and weakest spots of how customers engage in their stores. Keeping this in mind, there is no doubt clarity for retailers also comes with a complexity of technologies and an ever-evolving global commerce environment. Thankfully, this also comes with data, which is the golden ticket to all the various touchpoints technology offers. The catch? Technology is only valuable if you leverage the data it offers. From social media and POS to email marketing and

30 Smart Retailer FEBRUARY 2024

in-store experiences, this data allows retailers to be proactive to be more profitable in their future decision-making. To help unravel the benefits of data for your unique business, consider the following ways data can be gained.

Social Media

As consumers increasingly turn to social media to help navigate their shopping decisions, it is critical for retailers to understand how customers use social media to help make purchase decisions. From identifying competitor retailers on social media — and more specifically, watching their engagement, followers, and growth of both — to reviewing the social media analysis that platforms, including Facebook, TikTok, and Instagram offer, there is no shortage of data to review when it comes to social media. Posting, sharing, commenting, and scrolling are simply the basics of social media. Reacting, reviewing, and responding to data generated is where social media really provides growth opportunities for the savviest retail operators. As you prepare your next steps in social media, also set aside time to review the data that comes with being engaged on social media. First, be sure you are set up as a business account, so this data is automatically generated for you.

Visit Our Website for More NEW Products 800.457.3477 | info@chcdips.com | chcdips.com

smart-retailer.com 31

enter into your URL search engine for product discovery. Shopify reports 81% of shoppers do online research before they make a purchase. This is why it is essential to position your business to attract and convert new customers by investing in a website search engine that easily identifies customer keywords and matches them to all available products. Your website’s search engine should also allow customers to filter items by size, color, category, and brand when needed. Together, these efforts will be rewarded with strengthened data that reveals what your customers genuinely want — reinforcing that data helps retailers become more profitable, but only if they leverage it. Second, take time to review it. Only with this analysis can you proactively make changes based on what you find. Among the data points to consider analyzing are: •

•

Most engaged posts and why. Do you think it was an image you shared? Was it a promotion you offered? Was it based on the time of day you posted it? Data will be revealed, but it will take you to figure out its rhyme and reason. Least engaged posts and why. Just as some posts are successful, data reveals why others are not. If you can cross-compare multiple posts with similar lack-of-success stories based on data, this helps you react even better to improve future efforts. Time spent on social media. Have you ever wondered how long people engage on your pages? Data reveals this. Once you have this data, challenge yourself to improve it. Posts live forever, so be sure you create social media content consumers want to dive into.

Finally, when it comes to social media, do not overlook the value of monetizing your time and effort here. Data helps you understand which platforms are strongest, which need to be improved, and which posts you created resonate most with consumers.

Your Business URL

Social media leads many consumers to purchase destinations, so it is no surprise your branded URL website should be among the priorities you focus on when it comes to data. Among the data factors to consider is having a Google Analytics account set up. It is free to do and offers data on where consumers are coming from before clicking on your website. This may include social media but also email blasts you send out, Google search engines, peer review sites like Yelp, and other directories. Once consumers are on your site, make inventory selection easy to navigate. You can review how customers search a website on the backend of most of them. Among the data points to review are key words customers 32 Smart Retailer FEBRUARY 2024

In-Store Foot Traffic

Technology no longer collects just swipes and scrolling data. It can now monitor customer engagement through heat-censored and body movement technologies. For physical retailers, this is a wonderful and vibrant addition to their data collection. An example of this is Dor Technologies, the world’s first thermal-sensing and battery-operated people counter. It can help retailers understand in-store foot traffic, peak hours, conversion rates of hours opened versus sales made, and so much more. The data can support retail decision makers in their future marketing, staffing, and merchandising efforts — and more — truly helping retailers be more effective and profitable, thanks to — you guessed it — data. Finally, as you aim to welcome data into your professional journey, do so with enthusiasm. It is incredibly rewarding to see how data can support your business. But the catch is taking the time to make it happen. Enjoy the process and along the way, you just may be surprised to see how valuable data is.

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BUSINESSBRIEFS BY SARAH HOBAN

Want to know what new products your customers really want? Bring them along to a trade show —virtually, of course. John and Mica Mahler own and operate Cook, Cork & Fork, a cooking school and gourmet kitchenware store in Palatine, Illinois. Last year, when they attended the International Housewares Association’s Inspired Home Show, they walked through the show using Facebook Live as they checked out vendor products. Their Facebook followers — they have more than 4,000 — could then give them feedback in real time to help them make more informed buying decisions for new merchandise. John gives Mica credit for the idea. “She’s the social networking guru,” he said. The idea gained more traction, and they started using Instagram live polls to get customer feedback on products they were considering for the store — even down to color preferences. The Mahlers then provide inventory updates on when the products will arrive and provide background on why they picked the product. “It provides a great opportunity to engage with our customers, and we’re finding that they feel more vested in the products,” said John. The couple is on the home show’s advisory board and intend to repeat their Facebook walkthrough at this March’s show in Chicago. John admits consistent use of social media can be challenging. “It’s difficult as a small-business owner to find time, and sometimes the longer-term rewards are harder to see,” he said. But John said business owners should just “jump in” and start experimenting. “It costs very little, and it makes me smarter about how I’m doing and what I’m selling. At the end of the day, we small businesses are all in this together,” he said. 34 Smart Retailer FEBRUARY 2024

John and Mica Mahler stand outside their store, Cook, Cork & Fork, in Palatine, Illinois.

Not-So-Secret Codes One inexpensive way to build more customer engagement is with creative use of QR codes. Writing on retailcustomerexperience.com, Sharat Potharaju notes QR codes can be versatile, cost-effective, and a way to help measure marketing effectiveness. Potharaju, CEO of Beaconstac, a QR code management platform, points out that the codes can be used to: •Offer coupons or discount offers — even in-store. •Allow customers to sign up for newsletters, access feedback forms, and check product information through websites and product videos. •Promote a business’s social media platforms on print ads or posters. •Complete online cashless payments by creating checkout stations in the store where customers can scan a QR code and pay for purchases online.

PHOTO COURTESY OF COOK, CORK & FORK

Social Media Brings Customers Along

Recycled Antique Glass Jewelry Kiln fired jewelry made from antique glass.

OUR HANDCRAFTED JEWELRY IS A CUSTOMER FAVORITE. Made from recycled soda, gin, vodka, wine, beer and sake bottles, our jewelry is a conversation starter. Each piece is a handcrafted wearable piece of art and a reminder to do good in the world.

www.peppermintcharms.com momantha24@comcast.net 360-521-7754

smartglassjewelry.com

smart-retailer.com 35

BUSINESSBRIEFS

Burnishing Your Brand Think about large national brands with a strong loyal customer base — Costco, Etsy, Apple. But you do not have to be a big corporation with a big marketing budget to build brand loyalty. Small businesses can do it, too. Mary Kyamko, a content marketer writing on crowdspring.com, lists 17 steps small businesses can take to stand out and develop devoted customers. Among them are: •Offer great service after the purchase. Send follow-up emails asking how the shopping experience went, and how the customer likes and uses the purchase. If the customer may need additional support or tips to set up or use the purchase, mention that, too. •Offer a loyalty program. •Give back to your community or a cause on either a national or local level. •Pay attention to your visual identity and do not hesitate to invest in good design, for both print and digital promotion. First impressions do count. Kyamko differentiates brand loyalty from customer loyalty, saying brand loyalty drives customers less by price. Instead, it is “rooted in perception, encompassing elements like brand image and customer experience,” she said. Customer loyalty, on the other hand, is driven more by competitive prices and discounts. Visit www.crowdspring.com/blog/brand-loyalty to read more of Kyamko’s recommendations.

As retailers reinvent their loyalty strategies, it’s important not to get too fixated on the retail transaction itself. Instead, the focus should be on truly understanding individuals, helping them take control over their lives, reducing the complexity they face in achieving their desires, building communities, and providing memorable experiences. — JILL STANDISH, GLOBAL HEAD OF ACCENTURE’S RETAIL INDUSTRY GROUP, ON FORBES.COM

36 Smart Retailer FEBRUARY 2024

References: Asking the Right Questions One of the most essential parts of the hiring process is checking references. Job candidates can boast an impressive resume and give a great interview. But references can give a more realistic view as to what kind of employee the candidate might really be. Writing on trainingmag.com, Executive Recruiter Cheryl Hyatt suggests four areas to consider when evaluating references: •Who is listed? Three or four references is a good start and consider if the references are appropriate to the type of job under consideration. •Have the references given permission to be references? “If a reference has no idea why you are calling them — or worse, sounds perturbed at the license taken — it should give you pause,” Hyatt said. •Ask focused questions to determine specific examples of the candidate’s work skills when speaking to a reference. •How is the candidate as a coworker? Even if the candidate has the right skills for the position, they may not be a good fit for your team if they come with a difficult personality.

Business Advice for Veterans

There are more than 1.7 million businesses owned by veterans in the United States. Many skills learned and developed in the service can be a good fit for entrepreneurship. SCORE, the national business mentoring nonprofit, offers a resource hub aimed specifically toward vets and offers advice and resources in areas, such as growth strategies, marketing, and even side business ideas. There are also profiles of successful small businesses started by veterans. Visit https:// bit.ly/3Gsv0na to find out more.

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DISPLAY&DESIGN BY AMY MEADOWS

Show and Tell and Sell LEARN WHICH TOOLS WORK BEST TO DESIGN DISPLAYS 38 Smart Retailer FEBRUARY 2024

t happens to each of us at one point or another. You see items beautifully laid out and displayed within reach but wonder if it is OK to scoop up those napkin rings that are holding those napkins oh-so stylishly. Doing so might make a mess. But where are those napkin rings? Shopping is supposed to be fun — not a frustrating scavenger hunt. A tempting, mouth-watering display of props and merchandise is laid out in the way you might want to utilize them, but a search of the immediate area does not reveal the product. This crosses the line between tempting and teasing. Tempting the customer? That is the goal. Teasing them? That is self-defeating. In my opinion, this is more of an issue with displaying hardlines (tabletop, linens, decorative accessories) versus fashion and softlines. When displaying clothing that includes the use of fashion accessories (scarves, jewelry, bags), it is understood that the customer will find those items in their respective departments, not directly adjacent. As context: When times are tight, visual merchandising is usually the first expense to be trimmed. “I’m sure we’ll be fine if we just put a banner in the window,” many think. Nope. Trust me — that does not work. We saw this trend start in big-box retailers, with them then redoubling efforts a few years later.

The perfect blend of a stylized tabletop display — tiny plants or leaves at your usual setting, anyone? That unexpected propping is eye-catching, and the shallow bowl serves as a bit of a merchandise fixture, with it being adjacent, thematic, and easily shoppable.

Left: If short on table space, take inspiration from this setup at Los Poblanos in Santa Fe, New Mexico. Brimming with product, there are baskets underneath, as well as chairs and a small bench/riser to elevate merchandise within the grouping.

While there are many terrific industry resources for props and décor, I have always been lucky when I shop at such retailers as Pier 1 Imports and World Market. It is worth noting that the bowls can nest if needed and the basket’s lid (on page 40) is also a tray. Flexibility is everything!

PHOTO COURTESY OF LOS POBLANOS

PHOTO COURTESY OF COST PLUS WORLD MARKET

PHOTO COURTESY OF MC DESIGN COLLABORATION, INC.

Online-only retailers? “Our customers don’t need brick and mortar,” they may say. Really? Then explain Warby-Parker, Untuckit, Wayfair, and other big names that doubled back on their original statements. Customers do not want banners, some said. They want beds. Dining room tables. Holiday décor. Likewise, customers still want brick and mortar. Purchasing a known item or replenishing an existing product online is convenient.

smart-retailer.com 39

DISPLAY&DESIGN But trying something on? Seeing ways to dress it up or down? Customers still want to visit stores, and we need to make it worth their time. Engage. Educate. Let us also remember manipulation and exaggerating for effect are important parts of effective visual merchandising. For example, when dressing beds, always use queen-size pillows in regular size pillowcases. Place two to three down comforters under the bedspread for extra volume. How many throw pillows might you use on your own bed? Four? In the store, place six pillows and a throw on the bed. A tray and tea service are clever ideas as well. Likewise, tablescapes have become their own art form. Feel free to overturn those bowls and balance cups and saucers on top. Mix and match patterns and get creative with table linens. Runners do not have to be traditional sizes or materials, etc.

Tools of the Trade: Making Life Simpler

Not that I need any additional reasons to love nesting tables but of all the fixtures we rely upon, these are amazingly utilitarian, functional, and flexible. Do you need both surfaces to accommodate new arrivals or extensive categories? No problem. A bit sold down, need to consolidate merchandise, or increase aisle width? Again, no problem. Just scoot that smaller, lower table underneath the other one — out of sight, out of mind. Trays are not simply for breakfast in bed. They can be stacked to create height or used to hold specific products adjacent to a display. Equally useful are serving platters, large shallow bowls, baking pans, and even the occasional muffin tin. Other options include baskets, and I would add a caveat to that suggestion. Simply because they are woven does not necessarily mean all baskets play nicely together — visually, that is. As best you can, ensure the basketry is congruent, with complementary shades of brown, similar weave patterns, etc. Please remember that selecting these groupings is as important as creating your display. If you really have no additional room on the table or platform, this is when one might pull up a chair, stool, or ottoman. If it is a flat, stable surface, you can stack linens, books, or other less fragile elements. I discourage stacking plates, mugs, or items that are easily knocked over by strollers, children, or even a large purse. When all else fails and there are simply no flat surfaces for you to use but you would like to keep the product adjacent to the display, look for an étagère. These shelf units are usually tall,

Earlier articles have celebrated the value of branches for suspending props and merchandise overhead. In this installation, the blonde basketry complements the same, lightly colored birdhouses and helps corral the many, tiny clay posts and vases. PHOTO COURTESY OF REFOUND OBJECTS, CORBRIDGE, UNITED KINGDOM

narrow, and open on all sides, hence their unbeatable value. Because they stand away from walls or in aisle intersections, this fixture’s flexibility makes it a must-have, allowing shopping from any direction. As always, remember you can certainly expect (and direct) your shoppers to wander through the store and hunt down your destination businesses. This keeps your optimal, front-of-house space available for eye-catching displays and/or merchandise in stock.

Have an interesting display to share? Or a question about visual merchandising strategies for your business or your district? Visit www.windowsmatter.com for more information.

40 Smart Retailer FEBRUARY 2024

RETAILERSPOTLIGHT BY ANGIE LANDSVERK

The LastingLite Emporium opened in September 2015. PHOTOS COURTESY OF THE REUSSER FAMILY

“We work on creating an overall positive shopping experience — from the smell to the lighting, to the sounds, the displays, and the customer service.”

The LastingLite Emporium A Shop Full of Candles, Florals, Home Decor, Gifts, and More

indy Reusser has always loved and had a knack for creating. Her children were young when she started making crafts to sell in her home. Cindy did this so she could stay home with her children while her husband, Neal, worked. In 1999, Cindy and Neal, along with her father, Earl, invented the LastingLite Electric Candle. Her business began to grow, with Neal

Pictured (from left) are Shelby Reusser, Cindy Reusser (holding Nelleigh Reusser), and Jennifer Reusser.

joining her in 2000. Their company is CR Designs. Neal and Cindy eventually felt a pull to open a retail space. The LastingLite Emporium opened on Sept. 11, 2015, in downtown Berne, Indiana. They own the gift shop. Their daughter, Jennifer Reusser, is the manager, and their daughter-inlaw, Shelby Reusser, oversees the accounting. “Everyone working in our store is either family or lifelong family friends,” Jennifer said. Berne is a small community of about 4,000 residents. It was settled by Swiss immigrants who were fleeing religious persecution in the mid-1880s. “Our great-great-grandparents are some of the first settlers to the area,” Jennifer said. “We also have a large Amish community in the area.” Jennifer said they looked at several spaces for their gift shop before finding the perfect location in 2014 and purchasing the building later

Cindy and Neal Reusser.

that year. “We had been looking for a retail location that could also house our wholesale division for several years. We found our current location through a friend,” she said. “Once we started the updates, we realized that it would just work for retail because of the improvements that would be needed to make it up to code. Prior to opening, we had a smart-retailer.com 41

RETAILERSPOTLIGHT

Home décor ideas for the fall are abundant.

small retail space in our manufacturing location. We joke now that that space would fit in our two display windows.” When it was time to choose a name for the store, they decided to incorporate the name of the product they invented and manufacture — the LastingLite Electric Candle. “Since we wanted to showcase our product, we decided to include the name of the product and then call it an emporium since we were going to offer many other products,” Jennifer said. Retail was new to them. She said they had conversations with their customers for advice and ideas for items to sell in the store. “Together we pressed on and learned along the way,” Jennifer said. “COVID-19 was also a challenge for us. We saw that a shutdown was coming, so we quickly put together a website and had it working by the time we had to close. Our retail manager would ship or deliver packages to our local customers during the five weeks that we had to be shut down.” 42 Smart Retailer FEBRUARY 2024

What They Sell

The LastingLite Emporium specializes in seasonal home décor and gifts. “We offer artificial florals, home décor, children/baby, candles, kitchen, pantry, and a few boutique items,” Jennifer said. The product categories they choose for their gift shop are based on the distinct types of LastingLite candles they have. “Since we make candles for the kitchen, we wanted kitchen items to sell with that display and so forth,” she said. “We’ve changed a few things based on what our customers are interested in.” Their LastingLite candles are their No. 1 seller, with the bereavement line selling the most. “We sell on average about two bereavement candle sets per day,” Jennifer said. “Our other top sellers are our home décor and artificial florals. Fort Wayne has a chocolatier, and we offer their chocolates in our store. Since Fort Wayne is an hour away, people like the convenience of shopping local.”

The LastingLite Emporium has an online store and offers in-store pickup or shipping. They have shipped products to 46 states. The gift shop’s typical customers are women aged 35-plus. What do customers say about the store? One person’s comment on a Facebook post was, “Your store is so appreciated, along with the kindness of the clerks.”

Customer Service, Connections

The LastingLite Emporium offers customers a rewards card. Customers get a stamp on the card for every $20 they spend. “When their card is full ($240), they can use it to get 25% off any one in-stock item,” Jennifer said. “The cards don’t expire, so our customers love to hold on to them and spend them when they want to.” When asked what sets their customer service apart from other stores in their area, she said, “We engage with every customer who enters our store, welcoming them in. Our staff is friendly,

personable, and have good conversation skills.” Many people appreciate that Jennifer knows them by name. She said what makes The LastingLite Emporium different from other stores in its community is the large variety of different home décor and quality florals it offers that are hard to find nearby. There are several things that make the gift shop successful. “We work on creating an overall positive shopping experience — from the smell to the lighting, to the sounds, the displays, and the customer service,” Jennifer said. They participate in events they hold with other downtown businesses. “Most of these events are fundraisers for our downtown beautification,” she said. “We have a Cookie Crawl in the spring and a Chocolate Walk in the fall. Together we also have other sales/ shopping events throughout the year.” She said their Instagram stories seem to be the gift shop’s most effective marketing strategy. In fact, people often tell Jennifer they love watching her and seeing what is in the store.

LastingLite Electric candles, artificial florals, seasonal home decor items, gifts for children, and more fill 3,000 square feet of space inside the gift shop.

LastingLite Electric candles are pictured with complementary home décor items.

smart-retailer.com 43

RETAILERSPOTLIGHT

44 Smart Retailer FEBRUARY 2024

The gift shop has products for the kitchen.

Gift ideas for children are offered.

Boutique items are available at the gift shop.

A fairy bird feeder is ready for the spring and summer seasons.

The LastingLite Emporium connects with the community. “We give donations to local benefits helping families in need, we participate in local events, and we advertise in our local paper and radio,” she said. When asked what she likes best about what she does, Jennifer said, “Meeting and talking with our customers and helping to create beautiful spaces within their homes.” Her advice to those who have recently opened a store is, “You can’t be everything to everyone. Find your customers and serve them well.” She said, “Step out in faith when you feel that this is what you are supposed to do. You have to buy with confidence, with enough products to fill your store, and be willing to try new things. Appreciate your staff, do kind gestures for them. Your store is only as good as your customer service.”

FACTS AT A GLANCE Business Name: The LastingLite Emporium Location: 113 West Main Street, Berne, IN 46711 Website: lastingliteemporium.com Email: info@lastingliteemporium.com Phone: 260-589-5924 Employees: 5 Size: 3,000 sq. ft. Trade Show Attended: Atlanta Product Categories: Home décor and gifts Social Media: @lastinglites for Instagram and Facebook POS System: Fishbowl (works with their retail and wholesale) The store provides inspiration for Easter and spring.

smart-retailer.com 45

TRADE SHOW CALENDAR Smart Retailer assumes no liability for changes in show schedules or show cancellations. Please contact the show promoter directly to confirm dates, times, and locations before making travel plans.

LEBANON, PA

Market Square The Buyer’s Cash & Carry.................................27 marketsquareshows.com NOBLESVILLE, IN

FEBRUARY 2024

The Indy Show............................................................................ 27-28 silverliningshows.com

Kentucky Bluegrass Buyer’s Market.........................................4-5 silverliningshows.com

MARCH 2024

LEXINGTON, KY

LIVONIA-DETROIT, MI

Metro-Michigan Women’s Wear Market.................................4-5 silverliningshows.com NEW YORK, NY

Shoppe Object................................................................................4-6 shoppeobject.com OAKS, PA

Philadelphia Gift Show.................................................................4-6 philadelphiagiftshow.com NEW YORK, NY

NY NOW Winter Show...................................................................4-7 nynow.com ATLANTA, GA

February Atlanta Apparel............................................................6-9 americasmart.com GAYLORD, MI

The Northern Michigan Regional Trade Show.....................7-8 silverliningshows.com LAS VEGAS, NV

Las Vegas Apparel..................................................................... 13-15 lasvegasmarket.com LAS VEGAS, NV

WWIN Womenswear in Nevada........................................... 13-15 wwinshow.com LAS VEGAS, NV

OFFPRICE Las Vegas.................................................................. 13-16 offpriceshow.com VIRTUAL

IndieMe Marketplace Virtual Expo...................................... 14-20 indieme.com SAN DIEGO, CA

The Gathering West.................................................................. 20-22 thegatheringevent.com KISSIMMEE, FL

Florida Jewelry & Resort Expo.............................................. 23-25 gtshows.com SAVANNAH, GA

CAMEX 24..................................................................................... 25-26 camex.org ALBERTA, CAN

LAS VEGAS, NV

ToyFest West: West Coast Toy Trade Show.............................3-5 toyfestwest.com ATLANTA, GA

Atlanta Spring Market...................................................................4-6 americasmart.com WILMINGTON, OH

Heritage Markets Cash & Carry Wholesale Show....................6 heritagemarkets.com MINNETONKA, MN

MinneapolisMART Gift, Home & Accessory Show............8-12 mplsmart.com LAS VEGAS, NV

ASD Las Vegas Winter Market............................................... 10-13 asdonline.com GREENSBORO, NC

Greensboro Gift & Jewelry Spring Market........................ 15-17 gtshows.com PORTLAND, ME

New England Made Autumn Show.............................. 16-18 nemadeshows.com CHICAGO, IL

The Inspired Home Show....................................................... 17-19 theinspiredhomeshow.com NEW YORK, NY

New York Spring Home Fashion Market Week................ 18-21 homefashionproducts.com DALLAS, TX

Dallas Apparel & Accessories Market + Total Home & Gift Market................................................................................... 19-22 dallasmarketcenter.com DALLAS, TX

Dallas KidsWorld........................................................................ 19-22 dallasmarketcenter.com ORLANDO, FL

Global Pet Expo.......................................................................... 20-22 globalpetexpo.com SARATOGA SPRINGS, NY

Adirondack Buyer Days........................................................... 26-27 adirondack.org

Spring Alberta Gift + Home Market.................................... 25-27 cangift.org

APRIL 2024

VERONA, NY

LIVONIA-DETROIT, MI

Upstate New York Gift Expo................................................... 26-28 upstatenygiftexpo.com

Metro-Michigan Women’s Wear Market.................................7-8 silverliningshows.com

46 Smart Retailer FEBRUARY 2024

SEATTLE, WA

MINNETONKA, MN

Seattle Market Week - Spring Buying Event.........................8-9 seattlemart.com

MinneapolisMART Gift, Home & Accessory Show............9-11 mplsmart.com

GAYLORD, MI

Gaylord Gift Show........................................................................8-10 gaylordgiftshow.com GAYLORD, MI

Northern Michigan Gift & Souvenir Show...........................8-10 nmgiftshow.com ATLANTA, GA

Formal Markets Atlanta..............................................................9-11 americasmart.com ATLANTA, GA

April Atlanta Apparel..................................................................9-12 americasmart.com MILLERSBURG, OH

Early American Marketplace.................................................. 10-11 earlyamericanmarketplace.com PHILADELPHIA, PA

Mid-Atlantic Mart April Showcase....................................... 10-11 midatlanticmart.com HIGH POINT, NC

Shoppe Object........................................................................... 12-16 shoppeobject.com

DALLAS, TX

Dallas Apparel & Accessories Market................................. 11-14 dallasmarketcenter.com DALLAS, TX

Dallas Total Home & Gift Market.......................................... 19-25 dallasmarketcenter.com DALLAS, TX

Dallas KidsWorld........................................................................ 19-25 dallasmarketcenter.com LAS VEGAS, NV

Summer Fancy Food Show.................................................... 24-25 specialtyfood.com LEBANON, PA

Market Square The Buyer’s Cash & Carry.................................26 marketsquareshows.com LOS ANGELES, CA

LA Mart Summer Market...........................................................7-10 lamart.com

JULY 2024

HIGH POINT, NC

High Point Spring Market....................................................... 13-17 highpointmarket.org SAN FRANCISCO, CA

*Noted + Gifted: The Greeting Card Expo........................ 17-18 greetingcard.org/noted MINNETONKA, MN

MinneapolisMART Gift, Home & Accessory Show......... 28-30 mplsmart.com

MAY 2024 ATLANTA, GA

Atlanta Spring Cash & Carry.......................................................6-8 americasmart.com LAS VEGAS, NV

ABC Kids Expo............................................................................. 15-17 theabcshow.com GREENSBORO, NC

Greensboro Gift & Jewelry Spring Market........................ 17-19 gtshows.com LAS VEGAS, NV

Licensing Expo 2024................................................................ 21-23 licensingexpo.com

JUNE 2024 LIVONIA-DETROIT, MI

Metro-Michigan Women’s Wear Market............................................2-3 silverliningshows.com ATLANTA, GA

June Atlanta Apparel....................................................................4-7 americasmart.com

ATLANTA, GA

Casual Market Atlanta.............................................................. 15-18 americasmart.com MIAMI, FL

Miami Export / Import International Trade Exhibition.16-18 asiaamericashow.com ATLANTA, GA

Atlanta Summer Market.......................................................... 16-22 americasmart.com SEATTLE, WA

Seattle Market Week................................................................. 22-26 seattlemart.com PHILADELPHIA, PA

Mid-Atlantic Mart July Showcase........................................ 24-25 midatlanticmart.com MINNETONKA, MN

MinneapolisMART Gift, Home & Accessory Show......... 26-30 mplsmart.com LEXINGTON, KY

Kentucky Bluegrass Buyer’s Market................................. 28-29 silverliningshows.com LAS VEGAS, NV

Summer Las Vegas Market.............................................. 28-AUG1 lasvegasmarket.com ATLANTA, GA

Formal Markets Atlanta.................................................... 29-AUG1 americasmart.com smart-retailer.com 47

SEPTEMBER 2024

LAS VEGAS, NV

Formal Markets Las Vegas.............................................. 29-AUG 2 lasvegasmarket.com

LIVONIA-DETROIT, MI

AUGUST 2024

Metro-Michigan Women’s Wear Market.................................7-9 silverliningshows.com

August Atlanta Apparel................................................... 29-AUG 2 americasmart.com

The Northern Michigan Regional Trade Show................ 11-12 silverliningshows.com

ATLANTA, GA

BILOXI, MS

Biloxi Mississippi Gift Show........................................................3-5 wmigiftshows.com LAS VEGAS, NV

GAYLORD, MI

KISSIMMEE, FL

Florida Jewelry & Resort Expo.............................................. 13-15 gtshows.com BILLINGS, MT

ASD Las Vegas Summer Market................................................4-7 asdonline.com

Billings Market Association Market..................................... 13-15 billingsmarketassoc.com

NEW YORK, NY

ATLANTA, GA

NY NOW Summer Show...............................................................4-7 nynow.com

Atlanta Fall Market.................................................................... 16-18 americasmart.com

WILMINGTON, OH

NEW YORK, NY

Heritage Markets Cash & Carry Wholesale Show....................6 heritagemarkets.com

New York Fall Home Fashion Market Week...................... 16-19 homefashionproducts.com

MILWAUKEE, WI

NOBLESVILLE, IN

The Garden Center Show............................................................6-7 gardencentershow.com

The Indy Show............................................................................ 17-18 silverliningshows.com

GREENSBORO, NC

DALLAS, TX

Greensboro Gift & Jewelry Early Fall Market.......................9-11 gtshows.com

Dallas Total Home & Gift Market.......................................... 17-19 dallasmarketcenter.com

LAS VEGAS, NV

Formal Markets Las Vegas...................................................... 11-12 lasvegasmarket.com

Las Vegas Souvenir & Resort Gift Show............................. 17-20 lvsouvenirshow.com

DES PLAINES, IL

CHERRY HILL, NJ

MIX Apparel & Accessories & Gift & Lifestyle................... 11-13 silverliningshows.com

Philadelphia National Candy, Gift & Gourmet Show.............................................................................................. 22-24 phillycandyshows.com

TORONTO, CAN

Spring Toronto Gift + Home Market................................ 11-14 cangift.org

OCTOBER 2024

MISSISSAUGA, CAN

WILMINGTON, OH

Toronto Market Week............................................................... 11-14 modeshow.ca

Heritage Markets Cash & Carry Wholesale Show....................2 heritagemarkets.com

DALLAS, TX

GREENSBORO, NC

Dallas Apparel & Accessories Market................................. 13-16 dallasmarketcenter.com

Greensboro Gift & Jewelry Fall Market................................4-6 gtshows.com

DALLAS, TX

MINNETONKA, MN

Dallas KidsWorld........................................................................ 13-16 dallasmarketcenter.com

MinneapolisMART Gift, Home & Accessory Show..............6-8 mplsmart.com

LAS VEGAS, NV

SuperZoo...................................................................................... 14-16 superzoo.org DALLAS, TX

ORLANDO, FL

The Gathering................................................................................7-10 thegatheringevent.com SEATTLE, WA

WESA Trade Show..................................................................... 14-17 wesatradeshow.com

Seattle Market Week - Fall Buying Event........................... 14-15 seattlemart.com

LAS VEGAS, NV

ATLANTA, GA

Las Vegas Apparel..................................................................... 18-21 lasvegasmarket.com 48 Smart Retailer FEBRUARY 2024

October Atlanta Apparel........................................................ 15-18 americasmart.com

DALLAS, TX

Dallas Apparel & Accessories Market................................. 22-25 dallasmarketcenter.com DALLAS, TX

Dallas KidsWorld........................................................................ 22-25 dallasmarketcenter.com LEBANON, PA

Market Square The Buyer’s Cash & Carry.................................23 marketsquareshows.com HIGH POINT, NC

High Point Fall Market............................................................. 26-30 highpointmarket.org

NOVEMBER 2024 LIVONIA-DETROIT, MI

Metro-Michigan Women’s Wear Market.................................3-4 silverliningshows.com SEVIERVILLE, TN

IGES Souvenir Gift Show..............................................................5-7 iges.us GATLINBURG, TN

Smoky Mountain Gift Show........................................................6-9 smokymtngiftshow.com PIGEON FORGE, TN

IGES Souvenir Gift Show............................................................. 6-9 iges.us ATLANTA, GA

Atlanta Fall Cash & Carry......................................................... 11-13 americasmart.com OCEAN CITY, MD

Ocean City Resort Gift Expo.................................................. 13-15 oceancitygiftshow.com

DECEMBER 2024 GREENSBORO, NC

Greensboro Gift & Jewelry Fall Market................................6-8 gtshows.com

JANUARY 2025 DALLAS, TX

Dallas Total Home & Gift Market.............................................8-14 dallasmarketcenter.com

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ATLANTA, GA

Atlanta Winter Market.............................................................. 14-20 americasmart.com LAS VEGAS, NV

Winter Fancy Food Show........................................................ 19-21 specialtyfood.com DALLAS, TX

Dallas Apparel & Accessories Market................................. 21-24 dallasmarketcenter.com LAS VEGAS, NV

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Winter Las Vegas Market......................................................... 26-30 lasvegasmarket.com smart-retailer.com 49

FEBR UA RY 2024 Keep Smart Retailer magazine flourishing by letting our advertisers know that you saw their advertisement in this issue. This advertising index is an additional service. We assume no liability for any incorrect information.

Adirondack North Country Association..................www.adirondack.org/adirondack-buyer-days................ 33 Alice’s Cottage..............................................................................www.alicescottage.com.............................15, 19 Bill’s Ideas DBA Classic Farmhouse Candles...................www.classicfarmhousecandles.com.......................... 35 Bright Ideas............................................................................www.brightideaswholesale.com...................... 17, 19 Col House Designs.................................................................... www.colhousedesigns.com........................... 19, 23 Country Home Creations, Inc...........................................................www.chcdips.com.................................. 21, 31 CR Designs...................................................................................... www.cr-designs.com.................................. 7, 29 Crossroads.................................................................................www.crossroadsfamily.com..........................13, 21 CTW Home Collection...............................................................CTWHomeCollection.com............................17, 21 CWI Gifts............................................................................................... shopcwi.com....................................... 19, 31 Earth Rugs / Capitol Importing...................................................... www.earthrugs.com....................................... 15 Kurt S. Adler......................................................................................www.kurtadler.com........................................11 Lancaster Wholesale Mall..................................................www.lancasterwholesalemall.com..............................5 Meadowbrooke Gourds......................................................................mbgourds.com....................................... 9, 29 Peppermint Charms................................................................. www.peppermintcharms.com............................... 35 Sawdust City, LLC......................................................................... www.sawdustcityllc.com...............................4, 29 Second Nature by Hand......................................................www.secondnaturebyhand.com.......................29, 51 Smart Glass Jewelry.................................................................www.smartglassjewelry.com.......................... 27, 35 Stickers Northwest..........................................................................stickersnorthwest.com............................... 27, 49 Swan Creek Candle Co........................................................ www.swancreekwholesale.com.........................3, 29 Taos Twist................................................................................................taostwist.com.............................................21 The Hearthside Collection....................................................... thehearthsidecollection.com............................ 2, 19 Twice Baked Pottery, LLC........................................................ www.twicebakedpottery.com.........................19, 25 ULINE................................................................................................... www.uline.com........................................... 33 Warehouse 151................................................................................warehouse151.com....................................... 35 Wind & Willow, Inc......................................................................... windandwillow.com................................. 19, 23 Wing Tai Trading Co., Inc.............................................................www.wtcollection.com............................... 19, 52 50 Smart Retailer FEBRUARY 2024

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