JOSTENS PRO CAPABILITIES GUIDE

CHAMPIONSHIP P R O G R A M

C A S E

S T U D I E S

TH E ST OR Y TE L L E R OF CH A M PIONS

S T ORY T E L L E R OF CHAM E L L E R OF C H AM PION S T ST ORYTE L L E R OF CHAM S T ORYTEL L ER OF CHAM E L LER OF C H A M PION S T RYTEL L E R OF C HAM PIO ORYT E L L E R OF CHAM PIO E LL E R OF C H AM PION S T RYTEL L E R OF C HAM PIO S T ORYTE L L E R OF CHAM E L L E R OF C H A M PION S T RYTE L L ER OF C HAM PIO S T ORYTE L L E R OF CHAM E L L E R OF C H A M PION S T YTEL L E R OF C H AM PION

M PION S T H E S T ORYT ELL T HE S T ORY T EL L ER OF C M PIONS T H E S T ORYT EL M PION S T H E S T ORYT ELL T H E S T ORY T E L L E R OF C ON S TH E S T ORY T ELLER ON S TH E S T ORY T ELLER T HE S T ORY T E L L E R OF C ON S T H E S T ORY T ELLER O M PION S T H E S T ORYT ELL T H E S T ORY T EL L ER OF C ON S T H E S T ORY T E LLER M PION S T H E S T ORYT ELL T HE S T ORY T EL L ER OF C N S T H E ST ORY T E LLER O

4

CHAMPIONSHIP P R O G R A M

C A S E

S T U D I E S

The following are program case studies of a variety of Championship Ring Programs, illustrating how each team celebrated throughout the organization and connected their community while driving revenue in their own custom way.

NFL

6

MLB

66

NHL

118

NBA

168

5

NATIONAL FOOTBALL LEAGUE

6

KANSAS CITY CHIEFS 2019 SUPER BOWL LIV CHAMPIONS

NEW ENGLAND PATRIOTS 2018 SUPER BOWL LIII CHAMPIONS

PHILADELPHIA EAGLES 2017 SUPER BOWL LII CHAMPIONS

DENVER BRONCOS 2015 SUPER BOWL L CHAMPIONS

BALTIMORE RAVENS 2012 SUPER BOWL XLVII CHAMPIONS

GREEN BAY PACKERS 2010 SUPER BOWL XLV CHAMPIONS

7

S U P E R

B O W L

L I V

C H A M P I O N S

THE ESSENCE

OF THE STORY 122 DIAMONDS • 100th season of the NFL • 22 playoff appearances in franchise history

2 MARQUISE DIAMONDS The Chiefs 2 Super Bowl victories

60 DIAMONDS 60 seasons of Chiefs franchise history

50 DIAMONDS 50 years between Super Bowl victories

WORLD CHAMPIONS SPELLOUT Teams official title after winning Super Bowl LIV

8

4 BAGUETTE RUBIES The Chiefs straight AFC titles (2016-2019)

PLAYER NAME The player's name set in yellow gold

CHIEFS KINGDOM Reference to the Chiefs incredible fanbase

‘69 AND ‘19 FLAGS Super Bowl championship years

PLAYER NUMBER The player jersey number set in diamonds

FINAL SCORE Banners displaying the final score of Super Bowl LIV

BE GREAT Team’s championship season motto

OFFICIAL LOGO Super Bowl LIV logo set in white gold

ARROWHEAD STADIUM Home of the Kansas City Chiefs

142.2 Record decibel rating making Arrowhead Stadium the loudest in all the NFL

LH Honors Lamar Hunt

SCORES & LOGOS The teams the Chiefs defeated on their Super Bowl journey and includes the point deficits

2019 Honors the year the Chiefs won their 2nd Super Bowl title

0202 Official date the Chiefs were crowned World Champions

9

2020 The year the Chiefs won the Super Bowl

SIGNATURE Individual’s unique signature

S U P E R

B O W L

L I V

C H A M P I O N S

RINGS DESIGNED

TIER A: • 10-karat white and yellow gold • 9 baguette diamonds • 2 marquise diamonds • 244 round diamonds • 4 baguette genuine rubies • 32 custom-cut genuine rubies • 10.5 carats

TIER B: • 10-karat white and yellow gold • 9 baguette cubic zirconias • 2 marquise cubic zirconias • 244 round cubic zirconias • 4 baguette created rubies • 32 custom-cut created rubies

10

TIER C: • Sterling silver and 6-karat yellow gold • 161 cubic zirconias • 2 marquise cubic zirconias • 4 baguette created rubies

FOR ALL LEVELS OF YOUR ORGANIZATION

TIER D: • Sterling silver • 35 cubic zirconias • 2 marquise cubic zirconias

TIER C PENDANT: • Sterling silver and 6-karat yellow gold • 149 cubic zirconias • 2 marquise cubic zirconias

11

S U P E R

B O W L

L I V

C H A M P I O N S

CONTINUING

THE CELEBRATION HOW OUR EXPERTISE PLAYS OUT SEAMLESSLY AND SIMULTANEOUSLY TO CREATE A CUSTOM CHAMPIONSHIP EXPERIENCE

F A M I LY

&

F R I E N D S

C O L L E C T I O N

• Exclusively for players, ownership, executives and employees • Variety of fine jewelry and keepsakes inspired by the championship ring • Highest-quality white and yellow gold, diamonds and genuine rubies • Shop at private, in-person events hosted by Jostens, or online using unique log-in credentials • Custom print and digital marketing materials created to promote the collection and events

12

S U P E R

SE ENDS

B O W L

LIV

C H A M P I O N S

FAMILY & FRIENDS C O L L E C T I O N

y the Chiefs

web experience

stomer service

com

©2020 Jostens, Inc. 203423

FF LOGIN PAGE

JOS_203431_PRO_19 SB CHIEFS FF WEBSITE

13

FRIENDS AND FAMILY CAMPAIGN

S U P E R

B O W L

L I V

C H A M P I O N S

CONTINUING

THE CELEBRATION L I M I T E D

E D I T I O N

R I N G

P R O G R A M

• 142 Limited Edition Rings that closely resembled the player award ring made available for purchase to fans • Honoring their fans and home field, the Chiefs decided to allow 142 Limited Edition Rings to be made which represents the decibel record of 142.2 held at Arrowhead Stadium • It’s the closest ring in design to the player award ring made available for fans to purchase at $12,500 • One week prior to the official collection release, the Chiefs premium sales team contacted select individuals to offer them the opportunity to purchase a Limited Edition Ring before it was made available to the public • Customers who purchased the ring received a custom engraved display box as well as personalized printed materials sent directly to them in festive packaging, enhancing their overall experience • Custom printed pieces, websites and emails created to increase urgency and drive revenue

14

S U P E R

B O W L

LIV

C H A M P I O N S

Kansas City Chiefs 142 Limited Edition Ring

C E R T I F I C A T E

O F

AUTHENTICITY K A NS A S C I T Y C HI E F S L I M I T E D E DI T I ON RI NG The Chiefs Limited Edition Ring is crafted by Jostens to be the highest quality Championship Ring and is meant to inspire for a lifetime. Each ring has been created with genuine diamonds, created rubies and 10-karat white gold.

Limited Edition Ring: • 1 OK White and Yellow Gold • Diamonds and Created Rubies • 142 Available - symbolic of the record-breaking 142.2 decibel level heard at Arrowhead Stadium, a feat only achieved and maintained by Chiefs fans • $12,500 plus tax and shipping

DON'T WAIT TO SECURE YOUR PIECE OF CHIEFS HISTORY­ THIS INCREDIBLE OPPORTUNITY WON'T LAST LONG!

YOUR RING IS CERTIFIED TO BE NUMBER: XX OF 142 CREATED

CHRIS POITRAS Vice President & Chief Operating Officer of College, Professional Sports and Specialty. Jostens, Inc.

©2020 Jostens, Inc. 203427

15

S U P E R

B O W L

L I V

C H A M P I O N S

CONTINUING

THE CELEBRATION O F F I C I A L

F A N

C O L L E C T I O N

• Officially licensed collection so the entire fan community can celebrate • A collection of jewelry and commemorative keepsakes that brings revenue opportunities • Utilizing both precious and non-precious materials to offer a variety a price points • Available 24/7 via jostens.com/chiefs • Experience working with NFL for seamless integration • Custom print and digital marketing materials created to promote the program

16

FAN LANDING PAGE RING FRONT VIEW

FAN CAMPAIGN V1

JOS_203429_PRO_19 SB CHIEFS FAN WEBSITE

17

S U P E R

B O W L

L I I I

C H A M P I O N S

THE ESSENCE

OF THE STORY 6 MARQUISE-CUT DIAMONDS Represent the Patriots six Super Bowl titles

20 GENUINE SAPPHIRES Symbolic of the Patriots 20 AFC East Division Championships 18

NAME AND TITLE Recipient's name and title are set on the side of the ring in the Patriots official font, player's numbers were set with diamonds

GILLETTE STADIUM AND 6X The stadium the Patriots call home is represented on the side with a 6X for their six Super Bowl victories

SUPER BOWL LOGO AND SCORE The official Super Bowl LIII logo is surrounded by a banner with the Patriots final winning score over the Rams set above the team's motto "Still Here"

20 GENUINE SAPPHIRES Symbolic of the Patriots 20 AFC East Division Championships

YEAR DATES The year dates of the Patriots previous Suber Bowl wins

"WE ARE ALL PATRIOTS" The famous quote from Rober Kraft with his signature and date attributed to the quote

19

S U P E R

B O W L

L I I I

C H A M P I O N S

RINGS DESIGNED

TIER 1: • 10-karat white gold • 416 round diamonds • 6 marquise-cut diamonds • 20 genuine sapphires • 9.85 carats

TIER 2: • Sterling silver • 416 round cubic zirconias • 6 marquise-cut cubic zirconias • 20 created sapphires

20

FOR ALL LEVELS OF YOUR ORGANIZATION

21

S U P E R

B O W L

L I I I

C H A M P I O N S

CONTINUING

THE CELEBRATION HOW OUR EXPERTISE PLAYS OUT SEAMLESSLY AND SIMULTANEOUSLY TO CREATE A CUSTOM CHAMPIONSHIP EXPERIENCE

F A M I LY

&

F R I E N D S

C O L L E C T I O N

• Exclusively for players, ownership, executives and employees • Variety of fine jewelry and keepsakes inspired by the championship ring • Highest-quality white gold, diamonds and genuine gemstones • Shop at private, in-person events hosted by Jostens, or online using unique log-in credentials • Custom print and digital marketing materials created to promote the collection and events

22

23

S U P E R

B O W L

L I I I

C H A M P I O N S

CHOSEN PARTNER

TIME AND AGAIN P R E V I O U S

R I N G S

Jostens has been honored to have been selected by the New England Patriots for each of their six Super Bowl Rings. With each win, the ring became more and more elaborate much like the team's championship history. Their sixth and most recent ring holds the title of larger Super Bowl Ring ever created.

24

25

S U P E R

B O W L

L I I I

C H A M P I O N S

CONTINUING

THE CELEBRATION O F F I C I A L

F A N

C O L L E C T I O N

• Officially licensed collection so the entire fan community can celebrate • A collection of jewelry and commemorative keepsakes that brings revenue opportunities • Utilizing both precious and non-precious materials to offer a variety a price points • Available in-stadium at select game-day events, team retail store, and 24/7 via e-commerce site • Experience working with NFL for seamless integration • Custom print and digital marketing materials created to promote the program

26

27

S U P E R

B O W L

L I I

C H A M P I O N S

THE ESSENCE

OF THE STORY 1 MARQUISE DIAMOND The marquise-cut diamond found in the Lombardi Trophy symbolizes the Eagles first Super Bowl victory 52 DIAMONDS The diamonds intricately set in the Eagles are symbolic of Super Bowl LII

127 DIAMONDS These diamonds equal the combination of the jersey numbers of the players involved in the "Philly Special"

13 GREEN SAPPHIRES The custom-cut sapphires represent the teams' 13 regular season wins

28

LINCOLN FINANCIAL FIELD A tribute to the home field of the Eagles and where their fans loyally support them

PLAYOFF SCORES

SUPER BOWL SCORE Final score of Super Bowl LII where Philadelphia defeated New England 41to 33

4 GREEN SAPPHIRES Represent the Eagles' 4 World Championship titles

TEAM MOTTO "We all we got, we all we need" was the Eagles motto throughout the entire season

TEAM FIGHT SONG

UNIQUE PLAYER SIGNATURE

29

"UNDERDOG MASK"

S U P E R

B O W L

L I I

C H A M P I O N S

RINGS DESIGNED

TIER 1: • 10-karat white gold • 219 diamonds • 17 genuine green sapphires • 9.0 carats

30

TIER 2: • 10-karat white gold • 219 cubic zirconias • 17 created green sapphires

FOR ALL LEVELS OF YOUR ORGANIZATION

TIER 3: • Sterling silver • 219 cubic zirconias • 17 created green sapphires

TIER 4: • Sterling silver • 1 cubic zirconia • 4 created green sapphires

31

S U P E R

B O W L

L I I

C H A M P I O N S

CONTINUING

THE CELEBRATION HOW OUR EXPERTISE PLAYS OUT SEAMLESSLY AND SIMULTANEOUSLY TO CREATE A CUSTOM CHAMPIONSHIP EXPERIENCE

F A M I LY

&

F R I E N D S

C O L L E C T I O N

• Exclusively for players, ownership, executives and employees • Variety of fine jewelry and keepsakes inspired by the championship ring • Highest-quality white gold, diamonds and genuine sapphires • Shop at private, in-person events hosted by Jostens, or online using unique log-in credentials • Custom print and digital marketing materials created to promote the collection and events

32

A COLLECTION FOR YOU AND THOSE CLOSEST TO YOU. VIEW THE COLLECTION AT JOSTENS.COM/EAGLESFAMILY ©2018 Jostens, Inc. 180772

ETERNITY CUFFLINKS

TERNITY PENDANT BACK

MPIONSHIP LOGO NECKLACE

CHAMPIONSHIP DANGLE EARRINGS FRONT

BACK

CHAMPIONSHIP TAG

PREMIUM CUFFLINKS

CHAMPIONSHIP POST EARRINGS ORDER ONLINE AT JOSTENS.COM/EAGLESFAMILY | 5

33

S U P E R

B O W L

L I I

C H A M P I O N S

CONTINUING

THE CELEBRATION L I M I T E D

E D I T I O N

R I N G

P R O G R A M

• 127 Limited Edition Rings that closely resembled the player award ring made available for purchase to fans; sold out in 3 days • The number 127 represents the combination of the jersey numbers of the players involved in the “Philly Special” • Significant revenue-driving element to the Fan Program with a price of $11,127 •

The team’s private ceremony was shared with the fanbase via social media platforms, a unique strategy that drove excitement and inspired fans to purchase the Limited Edition Ring and become part of Super Bowl LII history

34

I M A G E ?

I M A G E ?

35

S U P E R

B O W L

L I I

C H A M P I O N S

CONTINUING

THE CELEBRATION O F F I C I A L

F A N

C O L L E C T I O N

• Officially licensed collection so the entire fan community can celebrate • A collection of jewelry and commemorative keepsakes that brings revenue opportunities • Utilizing both precious and non-precious materials to offer a variety a price points • Available in-stadium at select game-day events, team retail store, and 24/7 via e-commerce site • Experience working with NFL for seamless integration • Custom print and digital marketing materials created to promote the program

36

37

S U P E R

B O W L

L I I

C H A M P I O N S

PREMIUM PARTNER AND CORPORATE SPONSOR GIFTING U N I Q U E

G I F T I N G

P R O G R A M

• 5 levels of custom gifts were created for the Eagles premium partners and corporate sponsors • Select pieces were personalized to enhance the gifts based on their level of partnership • Most items were distributed by the Eagles to their partners; additionally Jostens shipped directly to individuals on behalf of the Eagles • Products included:

- Replica ring paperweights

- Framed ring prints

- Ring in acrylic

38

39

S U P E R

B O W L

5 0

C H A M P I O N S

THE ESSENCE

OF THE STORY WORLD CHAMPIONS Created in yellow gold the Broncos title World Champions stands out

SUPER BOWL 50 LOGO For the first time in Super Bowl history, the official logo of the match up did not feature Roman Numerals but instead used the number 50.

The Broncos ring is the only one in Jostens history to not have a Roman Numeral logo

MARQUISE DIAMONDS Three diamonds commemorate the team's three Super Bowl titles

ORANGE SAPPHIRES Rare orange sapphires were used to bring the Broncos iconic logo to life

40

RECIPIENT NAME Players recieved their name on the side of their ring CROWN The three lines of the crown symbolize the Broncos three Super Bowl titles and the eight round diamonds represent their AFC Championship wins

THIS ONE’S FOR PAT The words This One's For Pat is set in a banner created from yellow gold, this saying honors former owner who stepped down as CEO during this season due to progression of Alzheimer's Disease

CHAMPIONSHIP YEAR DATE The year the Broncos were crowned Super Bowl Champions for the third time in franchise history

JERSEY NUMBER Players received their jersey number encrusted in diamonds

SPECIALTY ARBOR The scores of the playoff games and teams logos are featured next to the Broncos logo below the Super Bowl 50 logo and above the date of the Super Bowl

41

S U P E R

B O W L

5 0

C H A M P I O N S

RINGS DESIGNED

TIER 1: • 10-karat white and yellow gold • 191 round diamonds • 4 marquise diamonds • 17 orange sapphires • 5.05 carats

42

TIER 2: • 10-karat white and yellow gold • 179 round diamonds • 4 marquise diamonds • 15 orange sapphires • 2.81 carats

FOR ALL LEVELS OF YOUR ORGANIZATION

TIER 3: • 10-karat white and yellow gold • 162 round diamonds • 4 marquise diamonds • 14 orange topaz • 1.8 carats

FASHION RING: • 10-karat white and yellow gold • 120 round diamonds • 3 marquise diamonds • 2.56 carats

43

S U P E R

B O W L

5 0

C H A M P I O N S

CONTINUING

THE CELEBRATION HOW OUR EXPERTISE PLAYS OUT SEAMLESSLY AND SIMULTANEOUSLY TO CREATE A CUSTOM CHAMPIONSHIP EXPERIENCE

F A M I LY

&

F R I E N D S

C O L L E C T I O N

• Exclusively for players, ownership and top executives, front office members and their families • Heirloom quality jewelry designed by the master jeweler behind the awarded ring • Highest-quality gold with genuine gemstones and diamonds • Jostens hosted private in-person events for players and the executives to view the collection after receiving their rings at their ceremony • Custom print and electronic materials created to drive sales

44

You're Invited…

Join us

  Exclusive Broncos Family Shopping Event Shop  Exclusive Family Collection  jostens.com/boncosfamily

VIEW  EXCLUSIVE FAMILY COLLECTION  JOSTENS.COM/BRONCOSFAMILY YOUR LOGIN: YOUR PASSWORD:

©2016 Jostens, Inc. 160747

45

S U P E R

B O W L

5 0

C H A M P I O N S

CONTINUING

THE CELEBRATION O F F I C I A L

F A N

C O L L E C T I O N

• Officially licensed collection so the entire fan community can celebrate • A collection of jewelry and commemorative keepsakes that expand the celebration and drive revenue • Utilizing both precious and non-precious materials both heirloom quality pieces and keepsakes created various price points for a variety of fans • Available in-stadium at select game-day events, open practices and 24/7 via Jostens e-commerce site • Experience working with NFL for a smooth launch • Custom print and digital marketing materials created

46

UNITED

IN ORANGE. Introducing your officially licensed Denver Broncos 2016 Super Bowl 50 Fan Collection, crafted by Jostens.

Available for a limited time only.

JOSTENS.COM/BRONCOSFAN

©2016 Jostens, Inc. 161243. 2015 Super Bowl 50 Championship Ring is not for sale.

47

S U P E R

B O W L

X L V I I

C H A M P I O N S

THE ESSENCE

OF THE STORY MARQUISE DIAMONDS Two marquise diamonds symbolize the team's two Super Bowl titles

CUSTOM AMETHYST A custom-cut amethyst stone was created to bring the team's logo and colors to life

WORLD CHAMPIONS Unique layout of the designation created a first-of-it's kind design

48

RECIPIENT NAME Players received their name on the side of their ring TEAM CREST Official crest of the Baltimore Ravens football organization is featured in yellow gold

CHAMPIONSHIP YEAR DATE The year date 2012 is crafted from stunning yellow gold and set with diamonds

SUPER BOWL XLVII LOGO The official logo from Super Bowl XLVII is accented with 3 round diamonds in the Lombardi Trophy

TEAM MOTTO Ever proud of their franchise, the phrase "PLAY LIKE A RAVEN" flanks the sides of the crest

SPECIALTY ARBOR The scores of the playoff games and teams logos are featured next to the phrase "THE TEAM" repeated three times

49

S U P E R

B O W L

X L V I I

C H A M P I O N S

RINGS DESIGNED

TIER A: • 10-karat white and yellow gold • 245 diamonds • 3.75 carats

50

TIER B: • 10-karat white and yellow gold • 242 diamonds • 3.70 carats

FOR ALL LEVELS OF YOUR ORGANIZATION

TIER C: • 10-karat white and yellow gold • 57 diamonds • .75 carats

TIER D: • White Lustrium® • 57 cubic zirconias

51

S U P E R

B O W L

X L V I I

C H A M P I O N S

CONTINUING

THE CELEBRATION HOW OUR EXPERTISE PLAYS OUT SEAMLESSLY AND SIMULTANEOUSLY TO CREATE A CUSTOM CHAMPIONSHIP EXPERIENCE

F A M I LY

&

F R I E N D S

C O L L E C T I O N

• Exclusively for players, ownership and top executives and their family and closest friends • Fine quality jewelry all designed by Jostens master jeweler and inspired by the ring awarded to the team • Highest-quality gold with genuine gemstones and diamonds • Jostens hosted private in-person events for players and the executives to view the collection after receiving their rings at their ceremony • Custom print materials created and provided information on ordering

52

premier ring. Based on the Super Bowl XLVII Championship Ring, the Premier Ring is 15% smaller and features ornamentation inspired by the championship ring. A custom-cut Ravens amethyst stone sits atop two Vince Lombardi trophies, which are accented by round stones, representing the team’s two franchise World Championships. The left side features the Ravens secondary shield logo with the team motto “Play Like a Raven”. The right side features the Super Bowl XLVII logo. Includes inside engraving and ring side personalization.

tRiumph

comes with rewards.

White 10K GOLD With DiamOnDs

br00110KWD

$6,300

Preserve and showcase your Ravens jewelry with this collectible rosewood box.

See page 7 for more details.

2

Your online, customized experience awaits at jostens.com/ravensfamily

FINE JEWELRY & ACCESSORIES

53

3

S U P E R

B O W L

X L V I I

C H A M P I O N S

CONTINUING

THE CELEBRATION O F F I C I A L

F A N

C O L L E C T I O N

• Officially licensed collection so the entire fan community can celebrate • A collection of jewelry and commemorative keepsakes that extend the celebration • A variety of collection items provided a wider range of price points, making the collection more accessible to all fans • Available in-stadium at select game-day events and Jostens e-commerce site • Experience working with NFL for a smooth launch and incorporated the Ravens official jeweler, Smyth Jewelers • Custom digital and print marketing materials created

54

55

S U P E R

B O W L

X L V

C H A M P I O N S

THE ESSENCE

OF THE STORY PLATINUM First-ever ring to be crafted in platinum

4 MARQUISE DIAMONDS These diamonds set in each corner represent the Packers 4 Super Bowl titles

GREEN STONE A custom green colored stone created to perfectly match the Packers green

13 DIAMONDS The diamonds set in the Packers logo represent their 13 World Championship Titles

56

RECIPIENT NAME Players recieved their name on the side of their ring LAMBEAU FIELD Iconic homefield of the Green Bay Packers and the location that their fans have supported them for years

JERSEY NUMBER Players received their jersey number as a representation of the first jersey in Packers history

92 DIAMONDS Intricately set around the top of the ring, these diamonds symbolize the 92 years of the Packers franchise history LOMBARDI TROPHY Paying tribute to the Packers coach whom the trophy is named after which has become one of the most recognizable trophies in sports history

WORD MARK LOGO The Packers official wordmark logo is created to match the logo perfectly

57

S U P E R

B O W L

X L V

C H A M P I O N S

RINGS DESIGNED

TIER 1: • Platinum • 18-karat yellow gold • 184 round diamonds • 4 marquise-cut diamonds • 3.35 carats

WOMEN'S RING: • Platinum • 18-karat yellow gold • 88 round diamonds • 4 marquise-cut diamonds • 2.05 carats

58

FOR ALL LEVELS OF YOUR ORGANIZATION

RING TOP PENDANT: • 14-karat white and yellow gold • 92 round diamonds • 4 marquise-cut diamonds • 2.40 carats

59

S U P E R

B O W L

X L V

C H A M P I O N S

CONTINUING

THE CELEBRATION HOW OUR EXPERTISE PLAYS OUT SEAMLESSLY AND SIMULTANEOUSLY TO CREATE A CUSTOM CHAMPIONSHIP EXPERIENCE

F A M I LY

&

F R I E N D S

C O L L E C T I O N

• Exclusively for players, ownership, executives and employees • Variety of fine jewelry and keepsakes inspired by the championship ring • Highest-quality gold and diamonds • Shop at private, in-person events hosted by Jostens, or online using unique log-in credentials • Custom print and digital marketing materials created to promote the collection and events

60

61

S U P E R

B O W L

X L V

C H A M P I O N S

CONTINUING

THE CELEBRATION O F F I C I A L

F A N

C O L L E C T I O N

• Officially licensed collection so the entire fan community can celebrate • A collection of jewelry and commemorative keepsakes that brings revenue opportunities • Utilizing both precious and non-precious materials to offer a variety a price points • Available in-stadium at select game-day events, team retail store, and 24/7 via e-commerce site • Experience working with NFL for seamless integration • Custom print and digital marketing materials created to promote the program

62

63

S U P E R

B O W L

X L V

C H A M P I O N S

CONTINUING

THE CELEBRATION S H A R E H O L D E R

C O L L E C T I O N

• Unique collection that combined the quality of Family & Friends with a more affordable price point • Invitation was sent to access this exclusive collection that was available a via password-protected website • Print materials were sent to share holders with a signed letter from President and CEO, Mark Murphy • Custom print and digital marketing materials created to promote the program

64

65

MAJOR LEAGUE BASEBALL

66

WASHINGTON NATIONALS 2019 WORLD SERIES CHAMPIONS

BOSTON RED SOX 2018 WORLD SERIES CHAMPIONS

CHICAGO CUBS 2016 WORLD SERIES CHAMPIONS

HOUSTON ASTROS 2017 WORLD SERIES CHAMPIONS

KANSAS CITY ROYALS 2015 WORLD SERIES CHAMPIONS

67

2 0 1 9

W O R L D

S E R I E S

C H A M P I O N S

THE ESSENCE

OF THE STORY

WORLD CHAMPIONS SPELL OUT World Champions spellout framing the Washington Nationals Logo

30 CUSTOM-CUT RUBIES Symbolize 30 runs scored in the World Series

32 CUSTOM-CUT SAPPHIRES Represent 7 walk-off wins, 13 shutout wins, 8 game winning streak, and 4 playoff rounds won

108 DIAMONDS Signify 105 regular and postseason wins, 1 World Series victory, and 2 for the duality of franchise history

68

24 PRINCESS-CUT RUBIES 12 rubies on each end represent 12 postseason wins

PLAYER NAME Player name featured at the top

5 STARS Represent the 5 postseason elimination games won

2019 Championship year date

15 STARS IN FLAG Represent the number of seasons in Washington, DC

WASHINGTON, DC BUILDINGS Iconic buildings represent the DC metropolitan area fan base

TEAM MOTTO Team's modified postseason motto

4 DIAMONDS Represent the previous NL East titles

MMVI MMVI (2006) is the year the Lerner family purchased the team

STRIPES 6 flag stripes represent the number of playoff berths in history

1 RUBY Signifies winning first-ever World Series title

PLAYER NUMBER Diamond encrusted jersey number

COMMISSIONER’S TROPHY Adorned with the Nationals logo represents the World Series victory

SHARK LOGO Symbolic of Gerardo Parra’s walkup song which became the unofficial postseason fight song

TEAM LOGOS AND SERIES SCORES Scores and logos of the teams played during the postseason CHAMPIONSHIP DATE Date the Nationals became World Champions TEAM MOTTO Represents the team’s playoff mantra

69

2 0 1 9

W O R L D

S E R I E S

C H A M P I O N S

RINGS DESIGNED

TIER 1: • 14-karat white and yellow gold • 170 round diamonds • 31 custom-cut genuine rubies • 24 princess-cut genuine rubies • 32 custom-cut genuine sapphires • 23.2 carats

70

TIER 2: • 10-karat white and yellow gold • 170 round diamonds • 31 custom-cut created rubies • 24 princess-cut created rubies • 32 custom-cut created sapphires • 4.2 carats

FOR ALL LEVELS OF YOUR ORGANIZATION

TIER 3: • Sterling silver and 10-karat yellow gold • 170 cubic zirconias • 30 custom-cut created rubies • 24 round created rubies • 16 round created sapphires

TIER 4: • Sterling silver • 33 cubic zirconias

71

2 0 1 9

W O R L D

S E R I E S

C H A M P I O N S

CONTINUING

THE CELEBRATION HOW OUR EXPERTISE PLAYS OUT SEAMLESSLY AND SIMULTANEOUSLY TO CREATE A CUSTOM CHAMPIONSHIP EXPERIENCE

F A M I LY

&

F R I E N D S

C O L L E C T I O N

• Exclusively for players, ownership, executives and employees • Variety of fine jewelry and keepsakes inspired by the championship ring • Highest-quality gold, diamonds, and genuine rubies and sapphires • Shop at private, virtual sales consultations hosted

by Jostens via Zoom meeting • Custom print and digital marketing materials created to promote the collection and events

72

73

2 0 1 9

W O R L D

S E R I E S

C H A M P I O N S

CONTINUING

THE CELEBRATION L I M I T E D

E D I T I O N

R I N G

P R O G R A M

• 108 Limited Edition Rings that closely resembled the player award ring made available for purchase to fans •

Marking 105 regular and postseason wins, combined with the teams first (1) World Series and the duality (2) of the Nationals and Montreal Expos, the Nationals decided to sell 108 Limited Edition Rings

• Significant revenue-driving element for the Fan Collection as the Limited Edition Ring sold for $15,000 • A special presale, password-protected website was created for exclusive individuals that were contacted directly by the Nationals to purchase the ring sight unseen • Custom print and digital marketing were created for both the presale website and official Limited Edition Ring launch

74

75

2 0 1 9

W O R L D

S E R I E S

C H A M P I O N S

CONTINUING

THE CELEBRATION O F F I C I A L

F A N

C O L L E C T I O N

• Officially licensed collection so the entire fan community can celebrate • A collection of jewelry and commemorative keepsakes that brings revenue opportunities • Utilizing both precious and non-precious materials to offer a variety of price points • Available at team retail store, and 24/7 via custom e-commerce site • Team retail store included Fan Collection Flyer in consumer shipments for all online orders • Experience working with league licensing for seamless integration • Custom print and digital marketing materials created to promote the program

76

CELEBRATE THE Trophy Keychain

Elite Fashion Ring

Band Ring

OFFICIAL FAN COLLECTION Capture your piece of Nationals history and celebrate their first-ever World Series™ Championship.

VIEW THE ENTIRE FAN COLLECTION AT

JOSTENS.COM/NATIONALS Nationals Charm Necklace

World Series Earrings

Championship Ring Paperweight

©2020 Jostens, Inc. 201046

77

2 0 1 8

W O R L D

S E R I E S

C H A M P I O N S

THE ESSENCE

OF THE STORY

21 CUSTOM-CUT GENUINE RUBIES 4 World Series titles won by the Red Sox in the 17 years of FSG ownership

22 CUSTOM-CUT BLUE SAPPHIRES 14 postseason games played and 8 home runs hit during the World Series

14 PRINCESS-CUT DIAMONDS Number of AL pennants won by the Red Sox since the franchise was established in 1901

14-KARAT WHITE GOLD Representing 14 postseason games played in 2018

78

119 REGULAR AND POST SEASON WINS The Red Sox record setting 108 regular season wins and 11 post season wins 100 INDIVIDUAL BRICKS 100 weathered bricks form the background of each side panel to celebrate the centennial of the 1918 World Series Championship

128 DIAMONDS IN TWO ROWS The 119 franchise-record wins in 2018 and the 9 World Series titles held by the Red Sox

"DAMAGE DONE" 2018 rally cry of "Do Damage" was changed to "Damage Done" following the championship

PLAYER SIGNATURE & NICKNAME

10-28-18 The date of the 2018 World Series victory

"TEAM FOR THE AGES" Expressing the undeniable talent of the 2018 Red Sox and their place in baseball history 79

2 0 1 8

W O R L D

S E R I E S

C H A M P I O N S

RINGS DESIGNED

TIER 1: • 14-karat white gold • 128 round diamonds • 14 princess-cut diamonds • 21 custom-cut genuine rubies • 22 custom-cut genuine sapphires • 15.0 carats

80

TIER 2: • Silver Elite® • 128 round diamonds • 14 princess-cut diamonds • 21 custom-cut created rubies • 22 custom-cut genuine sapphires • 3.4 carats

FOR ALL LEVELS OF YOUR ORGANIZATION

TIER 3: • Silver Elite® • 128 round cubic zirconias • 14 princess-cut cubic zirconias • 21 custom-cut created rubies • 22 custom-cut created sapphires

TIER 4: • Silver Elite® • 142 round cubic zirconias • 21 custom-cut created rubies

81

2 0 1 8

W O R L D

S E R I E S

C H A M P I O N S

CONTINUING

THE CELEBRATION HOW OUR EXPERTISE PLAYS OUT SEAMLESSLY AND SIMULTANEOUSLY TO CREATE A CUSTOM CHAMPIONSHIP EXPERIENCE

F A M I LY

&

F R I E N D S

C O L L E C T I O N

• Exclusively for players, ownership, executives and employees • Variety of fine jewelry and keepsakes inspired by the championship ring • Highest-quality gold, diamonds and genuine rubies and sapphires • Shop at private, in-person events hosted by Jostens, or online using unique log-in credentials • Custom print and digital marketing materials created to promote the collection and events

82

83

2 0 1 8

W O R L D

S E R I E S

C H A M P I O N S

CONTINUING

THE CELEBRATION L I M I T E D

E D I T I O N

R I N G

P R O G R A M

• Paying homage to their incredible season of 119 wins, the Red Sox made 119 Limited Edition Rings available for purchase to fans • Exclusive pre-sale site available to season ticket holders for 48 hours following the player ring ceremony; was then offered to the public •

A private event in the Vineyard Vines Club at Fenway Park was held prior to a home game where each purchaser received their ring by former player, Jason Varitek

• Custom print and digital marketing materials created to promote the program

84

85

2 0 1 8

W O R L D

S E R I E S

C H A M P I O N S

CONTINUING

THE CELEBRATION O F F I C I A L

F A N

C O L L E C T I O N

• Officially licensed collection so the entire fan community can celebrate • A collection of jewelry and commemorative keepsakes that brings revenue opportunities • Utilizing both precious and non-precious materials to offer a variety a price points • Available in-stadium at select game-day events, team retail store, and 24/7 via e-commerce site • Experience working with MLB and Fanatics for seamless integration • Custom print and digital marketing materials created to promote the program

86

87

2 0 1 8

W O R L D

S E R I E S

C H A M P I O N S

CHOSEN PARTNER

TIME AND AGAIN P R E V I O U S

R I N G S

After 86 years, the Boston Red Sox were crowned World Series Champions again in 2004. Jostens was honored to be chosen to celebrate that milestone and capture the excitement with a stunning ring. Within an incredible 15 years the Red Sox have achieved World Series glory another three times in 2007, 2014 and 2018. In those years Jostens has proudly partnered with the Red Sox organization to celebrate those championships with rings more intricate than the last.

88

89

2 0 1 7

W O R L D

S E R I E S

C H A M P I O N S

THE ESSENCE

OF THE STORY

11 BAUGETTE-CUT DIAMONDS These diamonds are symbolic of the 11 postseason victories won by the Astros

101 ROUND DIAMONDS Represent the 101 regular season wins

58 DIAMONDS Diamonds encircle the logo and represent the 58 seasons leading up to the 2017 World Series

90

HOUSTON SKYLINE & LEFT FIELD The skyline of Houston is symbolically lifted up by the left field wall of Minute Maid Park, a sentiment expressed by fans about what this championship means to them and the city

SINGLE ROUND DIAMOND Representing the Astros first ever World Series title

ROMAN NUMERAL LVI Paying tribute to the 56 seasons of franchise history that resulted in their first World Series

PLAYER NUMBER Players received their numbers set in diamonds

6 DIAMONDS Represent the 6 years Jim Crane has owned the team DIAMONDS & SAPPHIRE 10 diamonds and one blue sapphire combine to represent the 11 times the Astros have been to the postseason

PLAYOFF SERIES SCORES & LOGOS The Astros postseason is captured forever on the inside of the ring

ORANGE & BLUE SAPPHIRES One orange and one blue sapphire represent the American and National League Pennants won by the Astros

“EARNED HISTORY” The team's rally cry lives on, on the palm of the ring

91

2 0 1 7

W O R L D

S E R I E S

C H A M P I O N S

RINGS DESIGNED

TIER 1: • 14-karat white and yellow gold • 214 diamonds • 25 genuine sapphires • 11 carats

92

TIER 2: • 10-karat white and yellow gold • 214 diamonds • 25 genuine sapphires • 11 carats

FOR ALL LEVELS OF YOUR ORGANIZATION

TIER 3: • Sterling silver with 10-karat yellow gold inserts • 214 cubic zirconias • 25 created sapphires

TIER 4: • Sterling silver • Created orange and blue base stones

93

2 0 1 7

W O R L D

S E R I E S

C H A M P I O N S

CONTINUING

THE CELEBRATION HOW OUR EXPERTISE PLAYS OUT SEAMLESSLY AND SIMULTANEOUSLY TO CREATE A CUSTOM CHAMPIONSHIP EXPERIENCE

F A M I LY

&

F R I E N D S

C O L L E C T I O N

• Exclusively for players, ownership, executives and employees • Variety of fine jewelry and keepsakes inspired by the championship ring • Highest-quality gold, diamonds and precious gemstones • Collection available in-person during and following select home games and online via unique credentials • Custom print and digital marketing materials created to promote the collection and events

94

VIEW THE COLLECTION AT JOSTENS.COM/ASTROSFAMILY

SHOP THE ENTIRE COLLECTION AT JOSTENS.COM/ASTROSFAMILY

JOIN US A COLLECTION FOR YOU AND THOSE CLOSEST TO YOU.

©2018 Jostens, Inc. 180222

95

2 0 1 7

W O R L D

S E R I E S

C H A M P I O N S

CONTINUING

THE CELEBRATION L I M I T E D

E D I T I O N

R I N G

P R O G R A M

• Significant revenue-driving element to the Official Fan Program • 112 Limited Edition Rings were made available – sold out in 7 days • Success of program is creating an impactful story about the history and the championship that helps connect the fan to the team • A unique ring ceremony event was held in the Astros exclusive club with appetizers, drinks and special access to purchase from the Family & Friends Collection for a limited time • Print and digital marketing materials created to promote the Limited Edition Program used by Jostens and the Astros

96

97

2 0 1 7

W O R L D

S E R I E S

C H A M P I O N S

CONTINUING

THE CELEBRATION O F F I C I A L

F A N

C O L L E C T I O N

• Officially licensed collection so your entire fan community can celebrate all over the world • A collection of jewelry and commemorative keepsakes that brings additional revenue to the organization • Utilizing both precious and non-precious materials to offer a variety a price points • Two pop-up store locations in partnership with the Astros, were open game days all season long, along with a custom website • Experience working with MLB and Fanatics for seamless integration • Print and digital marketing materials created to promote the collection

98

ONE CITY. ONE TEAM. ONE RING. OWN YOUR EXCLUSIVE PIECE OF ASTROS HISTORY. SHOP THE 2017 WORLD CHAMPIONSHIP OFFICIAL FAN COLLECTION

JOSTENS.COM/ASTROSFAN

99

2 0 1 6

W O R L D

S E R I E S

C H A M P I O N S

THE ESSENCE

OF THE STORY

CUSTOM-CUT RUBIES 32 intricately set rubies are found in the "Cubs" portion of the team logo

108 DIAMONDS Representing the 108 years since the Cubs last World Series victory in 1908

100

"FLY THE W" FLAG The Chicago Cubs have long flown the "W Flag" following each win at home CUSTOM BRICKS Bricks modeled after the actual bricks of Wrigley Field are found on the background of the sides of the ring

SERIES SCORES AND LOGOS The scores and logos of the opponents the Cubs faced are found inside the ring

1 ROUND & 2 PRINCESS-CUT DIAMONDS The round diamond represents the 2016 World Series victory and the two princess-cut diamonds are for their two previous titles

"BILLY GOAT" The outline of a billy goat can be found on the inside of the palm, referring to the curse of the billy goat

11-3-16 & 12:47 AM EST The date and time the Cubs won the 2016 World Series

101

2 0 1 6

W O R L D

S E R I E S

C H A M P I O N S

RINGS DESIGNED

PLAYER RING: • 14-karat white gold • 11 carats • 214 diamonds • 33 Burmese rubies • 46 genuine sapphires

TIER B: • 10-karat white gold • 5.5 carats • 214 diamonds • 33 created rubies • 46 created sapphires

102

TIER C: • Silver Elite® • 214 cubic zirconias • 33 created rubies • 46 created sapphires

FOR ALL LEVELS OF YOUR ORGANIZATION

TIER D: • Silver Elite® • 124 cubic zirconias • Red and blue transparent enamel

TIER E: • White Lustrium® • Red and blue transparent enamel

103

2 0 1 6

W O R L D

S E R I E S

C H A M P I O N S

CONTINUING

THE CELEBRATION L I M I T E D

E D I T I O N

R I N G

P R O G R A M

• First Limited Edition Program -- significant revenue-driving element to the Fan Program • After 108 years the Cubs finally won the World Series; to honor those years the team made 108 Limited Edition Rings available and sold out • Success of program was creating an impactful story about the history and the championship that connected the fan to the team • Created a special ring ceremony event for Limited Edition Ring purchasers where they were presented with their ring by owner, Tom Ricketts • Custom print and digital marketing materials created to promote the program

104

105

2 0 1 6

W O R L D

S E R I E S

C H A M P I O N S

CONTINUING

THE CELEBRATION O F F I C I A L

F A N

C O L L E C T I O N

• Designed in official partnership with the Chicago Cubs • A unique collection of jewelry, apparel and other commemorative keepsakes to celebrate the championship • Utilizing both precious and non-precious materials to offer a variety a price points • Available at select game-day events at two locations within the stadium, brick and mortar Jostens store, and online at jostens.com/cubs • Experience working with MLB and Fanatics for seamless integration • Custom print and digital marketing materials and custom websites create a unique shopping experience

106

107

2 0 1 6

W O R L D

S E R I E S

C H A M P I O N S

MAKING CHAMPIONSHIP RING 1,908 RINGS

DELIVERIES

RET

Championship rings all delivered together, on time for opening day

All logistics managed for 18 separate delivery events by Jostens

First of it's store—fea 200 individu

108

PROGRAM HISTORY

TAIL

s kind retail aturing over ual products

$4 M

ONLINE

Collection sales of over $4 million

Seamless online and in person activation of collections

OVER

1M

$4M

HITS

109

2 0 1 5

W O R L D

S E R I E S

C H A M P I O N S

THE ESSENCE

OF THE STORY

PRINCESS-CUT SAPPHIRES AND ROUND DIAMNDS 30 princess-cut sapphires and 30 round diamonds accent the crown representing the team name

110

RECIPIENT NAME Recipient's recieved their name on the side of the ring, player numbers set in diamonds

LOGO AND STADIUM The Royals logo sits atop Kauffman Stadium, where the Royals have played since 1973

2 PRINCESS-CUT SAPPHIRES 2 princess-cut sapphires represent the Royals back-to-back World Series appearances

5 ROUND DIAMONDS Symbolic of the 5 runs scored in the top of the 12th Inning of the series-clinching game 5

MOTTO AND SERIES SCORES The Royals were "crowned" World Series Champions and the series scores that led to that title are engraved with the opponent's logos

111

2 0 1 5

W O R L D

S E R I E S

C H A M P I O N S

RINGS DESIGNED

TIER A: • 14-karat white and yellow gold • 115 round diamonds • 22 custom-cut genuine sapphires • 32 princess-cut genuine sapphires • 9.5 carats

112

TIER B: • 10-karat white and yellow gold • 115 round diamonds • 22 custom-cut created sapphires • 32 princess-cut created sapphires • 2.5 carats

FOR ALL LEVELS OF YOUR ORGANIZATION

TIER B2: • 10-karat white and yellow gold • 115 round diamonds • 22 custom-cut created sapphires • 32 princess-cut created sapphires • 2.5 carats

TIER C: • Silver Elite® and Solaris Elite™ • 50 cubic zirconias • 24 round created sapphires • 2 princess-cut created sapphires

113

2 0 1 5

W O R L D

S E R I E S

C H A M P I O N S

CONTINUING

THE CELEBRATION HOW OUR EXPERTISE PLAYS OUT SEAMLESSLY AND SIMULTANEOUSLY TO CREATE A CUSTOM CHAMPIONSHIP EXPERIENCE

F A M I LY

&

F R I E N D S

C O L L E C T I O N

• Exclusively for players, ownership, executives and employees • Variety of fine jewelry and keepsakes inspired by the championship ring • Highest-quality white and yellow gold, diamonds and genuine sapphires • Shop at private, in-person events hosted by Jostens, or online using unique log-in credentials • Custom print and digital marketing materials created to promote the collection and events

114

115

2 0 1 5

W O R L D

S E R I E S

C H A M P I O N S

CONTINUING

THE CELEBRATION O F F I C I A L

F A N

C O L L E C T I O N

• Officially licensed collection so the entire fan community can celebrate • A collection of jewelry and commemorative keepsakes that brings revenue opportunities • Utilizing both precious and non-precious materials to offer a variety a price points • Available in-stadium at select game-day events, team retail store, and 24/7 via e-commerce site • Experience working with MLB and Fanatics for seamless integration • Custom print and digital marketing materials created to promote the program

116

117

NATIONAL HOCKEY LEAGUE

118

ST. LOUIS BLUES 2019 STANLEY CUP CHAMPIONS

WASHINGTON CAPITALS 2018 STANLEY CUP CHAMPIONS

CHICAGO BLACKHAWKS 2015 STANLEY CUP CHAMPIONS

PITTSBURGH PENGUINS 2017 STANLEY CUP CHAMPIONS

BOSTON BRUINS 2011 STANLEY CUP CHAMPIONS

119

2 0 1 9

S T A N L E Y

C U P

C H A M P I O N S

THE ESSENCE

OF THE STORY 14-KARAT WHITE AND YELLOW GOLD

75 DIAMONDS Represent the 75 goals scored during postseason

16 CUSTOM-CUT SAPPHIRES Signifying the 16 postseason victories

TITLE ACCENTED WITH CUSTOM BLUE ANTIQUING

120

PLAYER NAME AND DIAMOND ENCRUSTED JERSEY NUMBER

SHEET MUSIC FOR "WHEN THE BLUES GO MARCHING IN"

PLAYERS AND FANS CELEBRATE TOGETHER WITH THE CUP

16 DIAMONDS IN THE ST. LOUIS ARCH REPRESENTING THE PLAYOFF VICTORIES

2019 STANLEY CUP CHAMPIONS

76 DIAMONDS AND 15 SAPPHIRES REPRESENTING THE MASSIVE CROWD TURNOUT AT THE PARADE LAILA ANDERSON A SOURCE OF INSPIRATION FOR THE BLUES

PLAYER SIGNATURE

PLAYOFF SERIES SCORE AND OPPONENT LOGO

LEGENDARY TEAM RALLY CRY AFTER A VICTORY 121

2 0 1 9

S T A N L E Y

C U P

C H A M P I O N S

RINGS DESIGNED

TIER A: • 14-karat white and yellow gold • 282 round diamonds • 16 custom-cut genuine sapphires • 20 princess-cut genuine sapphires • 15 round genuine sapphires • 10.6 carats

TIER B: • 10-karat white and yellow gold • 275 round diamonds • 16 custom-cut genuine sapphires • 20 princess-cut genuine sapphires • 15 round genuine sapphires • 8.05 carats

122

TIER C: • 10-karat white and yellow gold • 226 cubic zirconias • 16 custom-cut created sapphires • 20 created sapphires

FOR ALL LEVELS OF YOUR ORGANIZATION

TIER D: • Sterling silver with 10-karat yellow gold • 187 cubic zirconias • 16 custom-cut created sapphires

TIER E: • Sterling silver • No stones

PENDANT: • 10-karat white and yellow gold • 171 diamonds • 16 custom-cut genuine sapphires • 4.25 carats

123

2 0 1 9

S T A N L E Y

C U P

C H A M P I O N S

CONTINUING

THE CELEBRATION HOW OUR EXPERTISE PLAYS OUT SEAMLESSLY AND SIMULTANEOUSLY TO CREATE A CUSTOM CHAMPIONSHIP EXPERIENCE

F A M I LY

&

F R I E N D S

C O L L E C T I O N

• Exclusively for players, ownership, executives and employees • Variety of fine jewelry and keepsakes inspired by the championship ring • Highest-quality gold, diamonds and sapphires • Shop at private, in-person events hosted by Jostens, or online using unique log-in credentials • Custom print and digital marketing materials created to promote the collection and events

124

2 0 1 9

S t a n l e y

C u p

C h a m p i o n s

THE EXCLUSIVE COLLECTION AT

N S . C O M / B L U E S F A M I LY

FAMILY & FR IENDS COLLECTION Celebrate the Stanley Cup Championship with this exclusive jewelry collection

125

2 0 1 9

S T A N L E Y

C U P

C H A M P I O N S

CONTINUING

THE CELEBRATION L I M I T E D

E D I T I O N

R I N G

P R O G R A M

• 139 Limited Edition Rings that closely resembled the player award ring made available for purchase to fans • Combining the jersey numbers of the players who scored in game 7 of the Stanley Cup, the Blues determined that 139 Limited Edition Rings should be available to purchase • Significant revenue-driving element to the Fan Program with a price of $12,139 • Each ring was shipped directly to the individual using festive packaging to enhance the experience • Custom print and digital marketing materials

126

2 0 1 9

S t a n l e y

C u p

C h a m p i o n s

WELCOME TO YOUR 2019 S.T LOUIS BLUES LIMITED EDITION RING OWNERSHIP PACKET

T H E F O L L O W I N G I N F O R M AT I O N I S I N C L U D E D :

– Certificate of Authenticity – – Warranty and Owner Information – – Individual Appraisal –

ST. LOUIS BLUES 139 LIMITED EDITION RING Limited Edition Ring: • 10K White and Yellow Gold • Diamonds and Genuine Sapphires • 139 Available — the sum of the numbers for the goal scorers in game 7 (#90 Ryan O’Reilly, #27 Alex Pietrangelo, #10 Brayden Schenn, and #12 Zach Sanford) • $12,139 plus tax and shipping

DON’T WAIT TO SECURE YOUR PIECE OF BLUES HISTORYTHIS INCREDIBLE OPPORTUNITY WON’t LAST LONG!

127

LIMITED EDITION RING

2 0 1 9

S T A N L E Y

C U P

C H A M P I O N S

CONTINUING

THE CELEBRATION O F F I C I A L

F A N

C O L L E C T I O N

• Officially licensed collection so the entire fan community can celebrate • A collection of jewelry and commemorative keepsakes that brings revenue opportunities • Utilizing both precious and non-precious materials to offer a variety a price points • Available in-stadium at select game-day events, team retail store, and 24/7 via e-commerce site • Experience working with NHL for seamless integration • Custom print and digital marketing materials created to promote the program

128

129

2 0 1 8

S T A N L E Y

C U P

C H A M P I O N S

THE ESSENCE

OF THE STORY

3 STAR SHAPED RUBIES These star shaped rubies are taken from the Washington DC flag and represent the team's ties to DC, Maryland and Virginia

CUSTOM ENAMEL Custom colored enamel was created to match the Capitals colors perfectly

STANLEY CUP CHAMPIONS The Capitals first-ever Stanley Cup title achieved in 2018

130

WASHINGTON DC The home of the Capitals and the extraordinary privilege to honor the nation's capital

RECIPIENT NAME Players received their name on the side of their ring JERSEY NUMBER Players received their jersey number set with diamonds

CAPITOL BUILDING The iconic United States Capitol, located in the Capitals home of Washington DC is brought to life in intricate detail

SPECIALTY ARBOR The Capitals logo is encircled by the logos and series results from the 2018 playoffs

131

3 STAR SHAPED RUBIES Another 3 star shaped rubies represent the Capitals 2 eastern conference championships and their first Stanley Cup victory

2 0 1 8

S T A N L E Y

C U P

C H A M P I O N S

RINGS DESIGNED

TIER 1: • 14-karat white and yellow gold • 230 round diamonds • 22 princess-cut diamonds • 28 tapered-cut genuine rubies • 7 star shaped genuine rubies • 1 star shaped genuine sapphire • 10.2 carats

132

TIER 2: • 10-karat white and yellow gold • 166 round diamonds • 28 tapered-cut genuine rubies • 7 star shaped genuine rubies • 1 star shaped genuine sapphire • 5.57 carats

FOR ALL LEVELS OF YOUR ORGANIZATION

TIER 3: • 10-karat white and yellow gold • 59 round diamonds • 31 round genuine rubies • 1 round genuine sapphire • 3.8 carats

TIER 4: • Sterling silver and 10-karat yellow gold • 59 round cubic zirconias • 31 round created rubies • 1 round created sapphire • 1.35 carats

133

2 0 1 8

S T A N L E Y

C U P

C H A M P I O N S

CONTINUING

THE CELEBRATION HOW OUR EXPERTISE PLAYS OUT SEAMLESSLY AND SIMULTANEOUSLY TO CREATE A CUSTOM CHAMPIONSHIP EXPERIENCE

F A M I LY

&

F R I E N D S

C O L L E C T I O N

• Exclusively for players, ownership and executives and their families • Heirloom quality jewelry and keepsakes inspired by the ring • Highest-quality gold, diamonds and genuine gemstones • Jostens hosted private in-person events on game days in the “Family Room” where players and their families could view the collection and purchase • Custom print and digital marketing materials created to promote the collection and events

134

S H O P T H E E N T I R E C O L L E C T I O N AT

FRIENDS AND FAMILY A C O L L E C T I O N F O R YO U A N D T H O S E C L O S E S T TO YO U

VIEW THE COLLECTION AT JOSTENS.COM/CAPITALSFAMILY

ALLCAPS

INTRODUCING YOUR WASHINGTON CAPITALS 2018 STANLEY CUP CHAMPIONSHIP RING AND FAMILY AND FRIENDS COLLECTION

INCLUDED IN THIS PACKET IS INFORMATION ABOUT: • Individual appraisals • Ring and jewelry care information • Warranty and owner information • Service requests • Preview, invitation and your individual sign-in credentials to the exclusive Family and Friends jewelry collection only available to the Capitals team members

VIEW THE EXCLUSIVE FAMILY COLLECTION AT JOSTENS.COM/CAPITALSFAMILY

©2018 Jostens, Inc. 181320

135

2 0 1 8

S T A N L E Y

C U P

C H A M P I O N S

CONTINUING

THE CELEBRATION L I M I T E D

E D I T I O N

R I N G

P R O G R A M

• First-ever Limited Edition Ring program in the NHL • 145 rings made available to retain exclusivity and drive sales • Purchasers received customized materials certifying their purchase as well as insurance information and warranty details • A private ceremony was held with Alex Ovechkin where the customers received their rings in a custom box along with their ownership materials

136

137

2 0 1 8

S T A N L E Y

C U P

C H A M P I O N S

CONTINUING

THE CELEBRATION O F F I C I A L

F A N

C O L L E C T I O N

• Officially licensed collection so the entire fan community can celebrate • A collection of jewelry and commemorative keepsakes that drives revenue opportunities – featured NHL’s first Limited Edition Ring program • Utilizing both precious and non-precious materials to offer a variety a price points • Available in-stadium at select game-day events, team retail store, and 24/7 via e-commerce site • Experience working with NHL for seamless integration • Custom print and digital marketing materials created to promote the program

138

CHAMPIONSHIP TAG

WOMEN’S ELITE RING

ELITE FAN RING

PAPERWEIGHT

ELITE FAN RING TOP PENDANT

OFFICIAL WASHINGTON CAPITALS FAN COLLECTION JOSTENS.COM/CAPI TALS

KEY RING

CHAMPIONSHIP BANGLE BRACELET

ETERNITY PENDANT

CAPITALS BAND RING

HINGE BRACELET

DANGLE EARRINGS ©2018 Jostens, Inc. 181333

ALLCAPS

ALL YOURS

OFFICIAL WASHINGTON CAPITALS

FAN COLLECTION J O S T E N S .C OM / C A P I TA L S

139

2 0 1 7

S T A N L E Y

C U P

C H A M P I O N S

THE ESSENCE

OF THE STORY THE NUMBER 5 The 5 found in the Penquins eye representing the team's 5 Stanley Cup titles in franchise history

PEAR SHAPED DIAMOND An incredible .75 carat pear shaped diamond brings the logo to life

140

CHAMPIONSHIP YEAR 2017, the year the Penquins won their back to back Stanley Cup is set in diamonds

RECIPIENT NAME Players received their name on the side of their ring

TWO-TONE SIDE PANELS An industry first, the side panels feature both white and yellow gold, creating a contrasting effect

BACK 2 BACK A banner featuring the words back to back sybolizes the Penguins incredible back to back Stanley Cup wins

SPECIALTY ARBOR The Penguins team motto "Play the Right Way" and the series results from their championship journey are featured on the inside of the ring

141

STANLEY CUPS 5 Stanley Cups are set with diamonds and feature the years the Penquins were crowned Stanley Cup champions

2 0 1 7

S T A N L E Y

C U P

C H A M P I O N S

RINGS DESIGNED

TIER 1: • 14-karat white and yellow gold • 326 round diamonds • 1 pear shaped diamond • 1 baguette shaped diamond • 10 yellow diamonds • 9.25 carats

142

PLAYER GIFT PENDANT: • 14-karat white and yellow gold • 105 round diamonds • 1 pear shaped diamond • 7 yellow diamonds • 2.0 carats

FOR ALL LEVELS OF YOUR ORGANIZATION

TIER 2: • 10-karat white and yellow gold • 175 round diamonds • 1 pear shaped diamond • 1 baguette diamond • 7 yellow diamonds • 5.4 carats

TIER 3: • Sterling silver and 10-karat yellow gold • 87 cubic zirconias • 1 pear shaped cubic zirconia

143

2 0 1 7

S T A N L E Y

C U P

C H A M P I O N S

CONTINUING

THE CELEBRATION HOW OUR EXPERTISE PLAYS OUT SEAMLESSLY AND SIMULTANEOUSLY TO CREATE A CUSTOM CHAMPIONSHIP EXPERIENCE

F A M I LY

&

F R I E N D S

C O L L E C T I O N

• Exclusively for players, ownership, executives and employees • Variety of heirloom quality jewelry and keepsakes inspired by the championship ring • Highest-quality gold and diamonds • Shop at private, in-person events hosted by Jostens, or online using unique log-in credentials • Hosted events at the team’s practice facility on non-game days • Custom print and digital marketing materials created to promote the collection and events

144

145

2 0 1 7

S T A N L E Y

C U P

C H A M P I O N S

CONTINUING

THE CELEBRATION O F F I C I A L

F A N

C O L L E C T I O N

• Officially licensed collection so the entire fan community can celebrate • Utilizing both precious and non-precious materials to offer a variety a price points • Available in-stadium at select game-day events, team retail store, and 24/7 via e-commerce site • Experience working with NHL for seamless integration • Custom print and digital marketing materials created to promote the program

146

147

2 0 1 5

S T A N L E Y

C U P

C H A M P I O N S

THE ESSENCE

OF THE STORY

CUSTOM-CUT DIAMONDS Custom-cut diamonds are delicately hand-set to bring the logo to life

STANLEY CUP CHAMPIONS The Blackhawks 6th Stanley Cup title in franchise history

148

RECIPIENT NAME Players received their name on the side of their ring BLACKHAWKS LOGO The iconic Blackhawks logo is created with intricately set stones

CHICAGO 2015 Paying homage to the home of the Blackhawks where they have brought 6 Stanley Cup titiles

STANLEY CUPS An incredible 6 Stanley Cups are set with diamonds and feature the year date of each championship

JERSEY NUMBER Players received their jersey number

SPECIALTY ARBOR The series scores and logos of the teams defeated in the playoffs are featured next to the Blackhawks team motto

149

2 0 1 5

S T A N L E Y

C U P

C H A M P I O N S

RINGS DESIGNED

TIER 1 RING: • 14-karat white gold • 299 round diamonds • 4 marquise-cut diamonds • 50 princess-cut diamonds • 2 pear-shaped diamonds • 8.9 carats

150

TIER 1 RING TOP BROOCH: • 14-karat white gold • 192 round diamonds • 4 marquise-cut diamonds • 50 princess-cut diamonds • 7.8 carats

FOR ALL LEVELS OF YOUR ORGANIZATION

TIER 1 RING TOP PENDANT: • 14-karat white gold • 192 round diamonds • 4 marquise-cut diamonds • 50 princess-cut diamonds • 7.8 carats

TEAM GIFT PENDANT: • Silver Elite® • 111 round diamonds • 4 marquise-cut diamonds • 2.2 carats

151

2 0 1 5

S T A N L E Y

C U P

C H A M P I O N S

CONTINUING

THE CELEBRATION HOW OUR EXPERTISE PLAYS OUT SEAMLESSLY AND SIMULTANEOUSLY TO CREATE A CUSTOM CHAMPIONSHIP EXPERIENCE

F A M I LY

&

F R I E N D S

C O L L E C T I O N

• Exclusively for players, ownership and executives and their families • Handcrafted jewelry and keepsakes inspired by the ring • Highest-quality gold and custom-cut diamonds • Jostens hosted private in-person events for players and the executives to view the collection • Hosted events in the “Family Room” to encourage others to purchase • Custom print materials distributed with the ring to encourage purchasing

152

153

2 0 1 5

S T A N L E Y

C U P

C H A M P I O N S

CONTINUING

THE CELEBRATION O F F I C I A L

F A N

C O L L E C T I O N

• Officially licensed collection so the entire fan community can celebrate • A collection of jewelry and commemorative keepsakes that share the championship and drive profits • Utilizing both precious and non-precious materials and various designs to offer a variety a price points • Available in-stadium at select game-day events and 24/7 via e-commerce site • Experience working with NHL for a smooth launch • Custom print and digital marketing materials created to promote the program

154

155

2 0 1 5

S T A N L E Y

C U P

C H A M P I O N S

CHOSEN PARTNER

TIME AND AGAIN P R E V I O U S

R I N G S

• Jostens was proud to partner with the Blackhawks to celebrate their first Stanley Cup in nearly 50 years in 2010 • Innovative technology produced the team’s 2013 ring which combined metal colors and custom-cut gemstones • To celebrate their 6th Stanley Cup title, the Blackhawks and Jostens collaborated to create the stunning monochromatic ring in 2015

156

157

2 0 1 1

S T A N L E Y

C U P

C H A M P I O N S

THE ESSENCE

OF THE STORY

DIMENSIONAL LOGO Separate pieces of gold intricately fit togther and are set with brilliant diamonds

STANLEY CUP CHAMPIONS The unique design of the Bruins title sits on the left and right side of the ring top

158

RECIPIENT NAME Players received their name on the side of their ring SIX DIAMONDS Three diamonds accent either side of the logo symbolic of the Bruins six Stanley Cup titiles

BRUINS LOGO The iconic logo is created in stunning detail and contrasting yellow gold to match their team colors

JERSEY NUMBER Players received their jersey number

SPECIALTY ARBORS The series scores and logos of the teams defeated in the playoffs encircle the NHL shield on one side the other features the team's motto

159

CHAMPIONSHIP YEAR The year 2011 is created in yellow gold and delicately set with round diamonds STANLEY CUP VICTORIES The five previous Stanley Cup championship years are set on either side of the Stanley Cup

2 0 1 1

S T A N L E Y

C U P

C H A M P I O N S

RINGS DESIGNED

TIER 1 RING: • 14-karat white gold • 18-karat yellow gold inserts • 311 diamonds • 6.75 carats

160

TIER 2 RING: • 10-karat white gold • 18-karat yellow gold inserts • 157 diamonds • 2.75 carats

FOR ALL LEVELS OF YOUR ORGANIZATION

TIER 3 RING: • 10-karat white gold • 18-karat yellow gold inserts • 114 cubic zirconias

TIER 4 RING: • White Lustrium® • 49 cubic zirconias

161

2 0 1 1

S T A N L E Y

C U P

C H A M P I O N S

CONTINUING

THE CELEBRATION HOW OUR EXPERTISE PLAYS OUT SEAMLESSLY AND SIMULTANEOUSLY TO CREATE A CUSTOM CHAMPIONSHIP EXPERIENCE

F A M I LY

&

F R I E N D S

C O L L E C T I O N

• Exclusively for players, ownership and top executives and their families • Handcrafted jewelry and commemorative pieces all featured elements inspired by the ring • Highest-quality gold and hand-set diamonds • Jostens hosted private in-person events for players and the executives to view the collection after receiving their rings at their ceremony • Custom print materials distributed with the ring to encourage purchasing or contact customer service with questions about their ring

162

163

2 0 1 1

S T A N L E Y

C U P

C H A M P I O N S

CONTINUING

THE CELEBRATION S E A S O N

T I C K E T

M E M B E R

C O L L E C T I O N

• Exclusively for season ticket members • Handcrafted jewelry and commemorative pieces which feature elements to celebrate their season ticket holder status • Exclusivity drives sales and ultimately increase revenue opportunities • Available in-stadium at select game-day events and 24/7 via e-commerce site hosted on Jostens platform

164

165

2 0 1 1

S T A N L E Y

C U P

C H A M P I O N S

CONTINUING

THE CELEBRATION O F F I C I A L

F A N

C O L L E C T I O N

• Officially licensed collection so the entire fan community can celebrate • A collection of jewelry and commemorative keepsakes that expand the celebration and drive revenue • Utilizing both precious and non-precious materials with designs featuring elements of the ring various price points are available • Available in-stadium at select game-day events and 24/7 via e-commerce site hosted on Jostens platform • Experience working with NHL for a smooth launch • Custom print and digital marketing materials created

166

167

NATIONAL BASKETBALL ASSOCIATION

168

MIAMI HEAT 2013 NBA CHAMPIONS

169

2 0 1 3

N B A

C H A M P I O N S

THE ESSENCE

OF THE STORY WORLD CHAMPIONS The team's third title in less than ten years ROUND DIAMONDS Two round diamonds set in yellow gold trophies represent the team's back-to-back wins

BAGUETTE DIAMONDS Intricately set baguette diamonds created for the Miami Heat

170

RECIPIENT NAME Players received their name on the side of their ring

CHAMPIONSHIP YEAR DATE Championship year date featured

BLACK ONYX A single black onyx is placed in the top of the black trophy

THREE TROPHIES Three trophies set in diamonds represent the team's three titles

TEAM MOTTO The team motto "SACRIFICE" is featured in chinese characters paying homage to the black trophy the team carried throught the playoffs

SPECIALTY ARBOR Franchise record of 66-16 and the incredible 27 game win streak are featured

171

2 0 1 3

N B A

C H A M P I O N S

RINGS DESIGNED

PLAYER RING: • 14-karat white and yellow gold • 242 round diamonds • 16 baguette-cut diamonds • 10.30 carats

172

EXECUTIVE RING: • 14-karat white and yellow gold • 242 round diamonds • 16 baguette-cut diamonds • 6.15 carats

FOR ALL LEVELS OF YOUR ORGANIZATION

STAFF RING: • 10-karat white and yellow gold • 144 diamonds • 2.0 carats

EXECUTIVE PENDANT: • 14-karat white and yellow gold • 189 round diamonds • 16 baguette-cut diamonds • 5.5 carats

173

2 0 1 3

N B A

C H A M P I O N S

CONTINUING

THE CELEBRATION HOW OUR EXPERTISE PLAYS OUT SEAMLESSLY AND SIMULTANEOUSLY TO CREATE A CUSTOM CHAMPIONSHIP EXPERIENCE

F A M I LY

&

F R I E N D S

C O L L E C T I O N

• Exclusively for players, ownership and top executives and their family and closest friends • Fine quality jewelry all designed by Jostens master jeweler and inspired by the ring awarded to the team • Highest-quality gold with genuine gemstones and diamonds • Jostens hosted private in-person events for players and the executives to view the collection after receiving their rings at their ceremony • Custom print materials created and provided information on ordering

174

You're  part   Family You refused to back down. You had each other’s backs at every turn. You backed it up with deeds not words.

You’re Back to Back NBA Champions. Such a repeat rarity requires front-page heroics and it demands infinite efforts that have no statistical category, but players know. Back to Back is a result of day to day passion and heart to heart commitment. This White Hot Miami HEAT season was a masterpiece worthy of celebration. Wear the rewards

both on the outside and deep within.

Table of contents Fine jewelry & Accessories · 2 Keepsakes · 12 service guide · 16

Your online, customized championship experience awaits at jostens.com/heatStaff3.

uSer name: Password:

13-0761 SPT 2013 Miami Heat FF Catalog_STAFF3 Intro.indd 1

10/29/13 2:18 PM

175

2 0 1 3

N B A

C H A M P I O N S

CONTINUING

THE CELEBRATION O F F I C I A L

F A N

C O L L E C T I O N

• Officially licensed collection so the entire fan community can celebrate • A collection of jewelry and commemorative keepsakes that extend the celebration • A variety of collection items provided a wider range of price points, making the collection more accessible to all fans • Available in-stadium at select game-day events and Jostens e-commerce site • Experience working with the NBA for a seamless integration • Custom digital and print marketing materials created

176

177

2 0 1 3

N B A

C H A M P I O N S

CHOSEN PARTNER

TIME AND AGAIN P R E V I O U S

R I N G S

• Jostens was honored to partner with the HEAT to craft their first ever 2006 championship ring in franchise history • Stunning dual toned metals brought the team’s 2012 ring to life and featured two rows of princess-cut diamonds on the ring top • To mark their incredible back-to-back championships the HEAT featured two stunning trophies on the front of their ring with their logo crafted from 16 baguette-cut diamonds

178

179

THANK YOU