
2 minute read
From Your President
Advancing Commerce in Unprecedented Times
On March 13, 2020, we all took a pause to assess the impact of the COVID-19 global pandemic . Not knowing exactly how long that pause would last, the Chamber immediately launched an action plan to continue to Advance Commerce for our members and the entire business community . With the creation of a focused email and social media campaign (still being used to this day), the Chamber continuously communicated with our members and community at large the businesses that were open. Specifically targeting the industries that were impacted the most, we shared which restaurants and retailers were offering takeout, curbside, and delivery options . This consistent outreach strategy proved valuable to the members .
Advertisement
In addition to the email and social media campaigns, the Chamber moved swiftly in contacting our local elected officials in Boca Raton and Boynton Beach to advocate for the easing of signage restrictions for those restaurants and retail businesses. You can hear a firsthand account from one of our successful and popular restaurant groups on how they have managed through the crisis and the changes they have made since March of 2020 by turning to page 6 .
President & CEO Troy McLellan
As we transitioned from in-person events to virtual programing, one of the most important lessons we learned was how to use technology to help us continue to Advance Commerce . The Chamber team swiftly adapted and learned all aspects of the Zoom technology so we could deliver timely and educational virtual experiences – with speakers that included leading industry executives, elected officials and healthcare experts. Our programming remains robust to this day and we will continue to deliver value through virtual opportunities . In addition, we have begun to hold inperson events . Our popular monthly membership breakfasts are back . With limitations on attendance, physical distancing and other safety protocols in place, the members who are comfortable and/or vaccinated are enjoying this networking option . Our priority is to continue to provide all our members with the tools they need to succeed . Advancing Commerce also means ensuring a pro-business environment where businesses can be successful and grow . The Chamber works with state and local policy makers, along with many business partners in Florida and Palm Beach County, to advocate and support legislation that allows the business community to thrive . To view some important bills coming before the legislature in the 2021 Florida State Legislative Session, turn to page 11 . One year later, we have learned to adapt to the extraordinary changes that were placed upon us . The coronavirus is further in our rear-view mirror with vaccinations on the rise for our seniors and the opportunity for everyone to become vaccinated soon . We are fortunate to work in a state with elected leaders who prioritize the need to continue to Advance Commerce for the business community and work hard to keep the economy strong and our community safe . Together we are Moving Business Forward and making Boca Raton, Boynton Beach and South Palm Beach County the best place to live, work, learn and play .
Moving Business Forward,
