STRON G ER TOG ET HE R
MA K I NG STRATEG I C PROG RESS W H I L ST N AV IG ATING THE COV I D -1 9 CRISIS DUNEL M HEA D L I NES
A LL CU STOMER- FACING OP ERAT IONS CLOS E D
reflecting strong performance in FY19
£ RECORD P EA K T RA DING S EA S ON
successful phased rollout of digital platform
Q 1 2 0 1 9 /20 AUG
SEPT
JULY AUG SEPT OPE RAT ION AL & FINA NCIA L E VEN TS
with stores and new website hosting more customers than ever before
NE W DIGITA L PLATFORM LAUNCHED
JULY
06
following UK Government lockdown announcement
£ 64.6M SPE C IAL DIVIDE ND PAID
Q2 2019/20
Q3 2019/2 0
OCT NOV DEC
JAN FEB MAR
J ULY 2 0 1 9
O CTO B E R 2 0 1 9
JAN UARY 2020
•
•
•
Successful Winter Sale.
•
World Health Organisation declares global emergency due to Covid-19.
New season launches and ongoing digital and brand marketing investment.
•
AUG U ST 2 0 1 9 •
Phased transfer to new platform.
SEPT 2 0 1 9 •
•
The Edwards family features in latest ’Home of Homes’ campaign launched across TV, social and digital channels. New Point of Sale till system rolled out across stores.
Full transition to new digital platform. Click & Collect proposition launched.
DECEMBER 2019 •
Unscheduled trading update as full year profits expected to be ahead of previous expectations.
•
Boris Johnson wins UK ‘snap’ general election.
•
UK leaves European Union.
Dunelm Annual Report & Accounts 2020
F E B RUARY 2020 •
Channel 4’s First Dates programme sponsorship starts.
•
First Covid-19 case transmitted in UK.
•
Interim results show progress against all key customer, operational and financial metrics.
M ARCH 2020 •
UK Government announced national lockdown and new social distancing rules.
•
Dunelm focused on preserving cash and draws down RCF in full.
•
Interim dividend cancelled.
•
Capital expenditure and non-essential operating costs reduced.
•
Worked closely with suppliers to manage stock requirements.
•
Liaised with landlords to improve rent payments schedule.
