Trailrider Media, founded by Johann van Tonder, currently run two titles: Ultimate Drive and Ultimate Lifestyle. Ultimate Drive is focused on motoring in South Africa while Ultimate Lifestyle promotes Tourism, Lifestyle and Activities in the Garden Route. Both are distributed across the Western Cape.
Trailrider Media also provides Afrikaans and English motoring related content to regional and national radio stations. Catch us on SFM 90.1 in the Southern Cape, 729AM Cape Pulpit in the Western Cape, 657AM Radio Pulpit Nationally and now also Lekker FM in Pretoria!
Total reach between Print, Radio and Social Media: 500 000+