Skip to main content

Evergreen Branding and Idenity Guidebook

Page 1

WAYFINDING PROPOSAL <> APRIL 29, 2008


GD4

FORWARD Wayfinding proposal made by the Maryland Institute College of Art Graphic Design IV GD 320.02 class â&#x20AC;&#x201C; April 29, 2008

Proposal Made to Evergreen Staff:

Our mission is simple, provide a better wayfinding solution to the Evergreen Museum & Library to enhance the visitor and patron experience. Because the currently utilized solution fails to guide guests in a proper manner, to the unique atmosphere of the property.

Winston Tabb James Archer Abbott Heather Egan Staifort Ben Renwick Blair Scarbath

Director Curator Communications Facilities Groundskeeper


GD4

GRAPHIC STANDARDS With a proper wayfinding solution, standards are key so guests donâ&#x20AC;&#x2122;t become perplexed or lost while finding their destination.

TYPEFACE MrsEaves roman MrsEaves small caps

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz GRAPHIC ELEMENTS

COLOUR SCHEME


GD4


GD4


GD4


GD4


GD4


GD4


10 GD4


11 GD4


12 GD4


13 GD4


14

ALTERNATE

GD4


15 GD4


16 GD4


17 GD4

Nfbepx Csbodi!pg!uif! Tupoz!Svo

Gpvoubjo Hbsefo Dbssjbhf Ipvtf

Opsui!Xjoh

Vqqfs Hbsefo

Fwfshsffo Nvtfvn '!Mjcsbsz


18 GD4


19 GD4

uif!qpsuf.dpdifsf Uijt!qipup!tipxt!b!XXJ!dbse!qbsuz!iptufe!cz! ifme!voefs!uif!Qpsuf.Dpdifsf/

fuu/

uif!opsui!fousbodf Xijmf!uif!psjhjobm!fousbodf!sfnbjot-!mpdbufe!bu!uif!upq! pg!uif!tubjst!voefs!uif!fbtu.gbdjoh!qpsujdp-!uif!fousbodf! vtfe!cz!wjtjupst!upebz!xbt!eftjhofe!cz!Ofx!Zpsl!bsdijufdu! Mbxsfodf!Btqjoxbmm!jo!29:7/!Dpnnjttjpofe!cz!Bmjdf! Xijusjehf!Hbssfuu/

uif!qpsuf.dpdifsf Uijt!qipup!tipxt!b!XXJ!dbse!qbsuz!iptufe!cz! ifme!voefs!uif!Qpsuf.Dpdifsf/

uif!qpsuf.dpdifsf

uif!qpsuf.dpdifsf Uijt!qipup!tipxt!b!XXJ!dbse!qbsuz!iptufe!cz! ifme!voefs!uif!Qpsuf.Dpdifsf/

/

Uijt!qipup!tipxt!b!XXJ!dbse!qbsuz!iptufe!cz! ifme!voefs!uif!Qpsuf.Dpdifsf/

uif!qpsuf.dpdifsf Uijt!qipup!tipxt!b!XXJ!dbse!qbsuz!iptufe!cz ifme!voefs!uif!Qpsuf.Dpdifsf/

!


20 GD4

29nn

5:nn

29nn

bekvtubcmf!ifjhiut

!5Ö

!5Ö

esbxjoh!jt!tdbmfe!gps! wjtvbm!qvsqptft/


21 GD4


22 GD4


23 GD4


24 GD4

MARYLAND INSITUTE COLLEGE OF ART Graphic Design IV 320.02 â&#x20AC;&#x201C; Spring 2008 Lew Fifield Professor Zey Akay Benjamin Bours Dani Bradford Katie Evans Darmon Eve Marnay Harris Adam Havakook Lea Hebert Tamara Hoha Giulla Marconi Tim Mason Michael Milano Hye Eun Park Sisi Recht Lindsey Sherman Claire Smalley Jessical Till Jessica White Jenny Yieh


Turn static files into dynamic content formats.

Create a flipbook
Evergreen Branding and Idenity Guidebook by Jessica Till - Issuu