Evergreen Branding and Idenity Guidebook

WAYFINDING PROPOSAL <> APRIL 29, 2008

GD4

FORWARD Wayfinding proposal made by the Maryland Institute College of Art Graphic Design IV GD 320.02 class â&#x20AC;&#x201C; April 29, 2008

Proposal Made to Evergreen Staff:

Our mission is simple, provide a better wayfinding solution to the Evergreen Museum & Library to enhance the visitor and patron experience. Because the currently utilized solution fails to guide guests in a proper manner, to the unique atmosphere of the property.

Winston Tabb James Archer Abbott Heather Egan Staifort Ben Renwick Blair Scarbath

Director Curator Communications Facilities Groundskeeper

GD4

GRAPHIC STANDARDS With a proper wayfinding solution, standards are key so guests donâ&#x20AC;&#x2122;t become perplexed or lost while finding their destination.

TYPEFACE MrsEaves roman MrsEaves small caps

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz GRAPHIC ELEMENTS

COLOUR SCHEME

GD4

GD4

GD4

GD4

GD4

GD4

10 GD4

11 GD4

12 GD4

13 GD4

14

ALTERNATE

GD4

15 GD4

16 GD4

17 GD4

Nfbepx Csbodi!pg!uif! Tupoz!Svo

Gpvoubjo Hbsefo Dbssjbhf Ipvtf

Opsui!Xjoh

Vqqfs Hbsefo

Fwfshsffo Nvtfvn '!Mjcsbsz

18 GD4

19 GD4

uif!qpsuf.dpdifsf Uijt!qipup!tipxt!b!XXJ!dbse!qbsuz!iptufe!cz! ifme!voefs!uif!Qpsuf.Dpdifsf/

fuu/

uif!opsui!fousbodf Xijmf!uif!psjhjobm!fousbodf!sfnbjot-!mpdbufe!bu!uif!upq! pg!uif!tubjst!voefs!uif!fbtu.gbdjoh!qpsujdp-!uif!fousbodf! vtfe!cz!wjtjupst!upebz!xbt!eftjhofe!cz!Ofx!Zpsl!bsdijufdu! Mbxsfodf!Btqjoxbmm!jo!29:7/!Dpnnjttjpofe!cz!Bmjdf! Xijusjehf!Hbssfuu/

uif!qpsuf.dpdifsf Uijt!qipup!tipxt!b!XXJ!dbse!qbsuz!iptufe!cz! ifme!voefs!uif!Qpsuf.Dpdifsf/

uif!qpsuf.dpdifsf

uif!qpsuf.dpdifsf Uijt!qipup!tipxt!b!XXJ!dbse!qbsuz!iptufe!cz! ifme!voefs!uif!Qpsuf.Dpdifsf/

/

Uijt!qipup!tipxt!b!XXJ!dbse!qbsuz!iptufe!cz! ifme!voefs!uif!Qpsuf.Dpdifsf/

uif!qpsuf.dpdifsf Uijt!qipup!tipxt!b!XXJ!dbse!qbsuz!iptufe!cz ifme!voefs!uif!Qpsuf.Dpdifsf/

!

20 GD4

29nn

5:nn

29nn

bekvtubcmf!ifjhiut

!5Ö

!5Ö

esbxjoh!jt!tdbmfe!gps! wjtvbm!qvsqptft/

21 GD4

22 GD4

23 GD4

24 GD4

MARYLAND INSITUTE COLLEGE OF ART Graphic Design IV 320.02 â&#x20AC;&#x201C; Spring 2008 Lew Fifield Professor Zey Akay Benjamin Bours Dani Bradford Katie Evans Darmon Eve Marnay Harris Adam Havakook Lea Hebert Tamara Hoha Giulla Marconi Tim Mason Michael Milano Hye Eun Park Sisi Recht Lindsey Sherman Claire Smalley Jessical Till Jessica White Jenny Yieh