FROM UP HERE, YOU CAN SEE
W E L C O M E
13,000 Acres of Real Ranch Experiences There’s a place where civilization slips away, revealing miles and miles of wild beauty, freedom and wide-open views. A real working ranch on the edge of Texas Hill Country, hidden behind golden gates. Where 13,000 acres of oak-studded hills offer infinite custom-tailored pursuits that celebrate nature, togetherness and good sportsmanship in all seasons. Paired with every VIP indulgence imaginable and warm hosts that make you feel right at home. Perfecting a special brand of luxury in the middle of nowhere. Welcome to JL Bar Ranch, Resort & Spa—one of the most intimate properties in the southern US. Where our owners, James and Lois Archer, created a private ranch retreat that would rank among the best. Now, it’s your turn to come cultivate new passions and forge lifelong memories with a close circle of family and friends. Within the one destination that captures pure Texas like no other.
O U R
C U L T U R E
Doing the Right Thing For the Right Reasons Born of a bold vision and a respect for all things Texas, JL Bar Ranch, Resort & Spa was founded as a values-based leadership organization instilled with a mission, vision and values—shorthand for “doing the right thing.” Our culture is our heartbeat. You’ll feel it in our most important asset: our people. All committed to serving our guests with unrivaled one-on-one care.
OUR MISSION To provide an incomparable sanctuary that delivers authentic hospitality and inspirational experiences.
To redefine the ranch and resort experience as a world-class destination of choice.
OUR VALUES Serving with a purpose—how we hire and evaluate our staff. Integrity * Collaboration *
Accommodating * Spirited * Excellence OUR CORNERSTONES
Setting the standard for the future by which all
others are measured. Ranch Stewardship *
VIP Hospitality & Services * Texas Culture & Character * Custom-Tailored Pursuits Resort Entrance & Exit
9 8 10
JL Bar Main Lodge
JL Bar Dining Room
The Spa at JL Bar Ranch
General Store & Activities
JL Bar Cabins West
JL Bar Cabins East
JL Bar Resort Terrace
Putting & Chipping Green
JL Bar Airport & Hangar
Lonesome Creek Lodge
Lonesome Creek Suites
Sporting Clays Courses
Pistol & Rifle Range
Pool & Hot Tub
Event & Employee Parking
A C C O MMO DAT I O N S
Rustic Elegance That Feels Like Home Our Main Lodge and Lonesome Creek Lodge provide two unique experiences in two distinctive settingsâ€”more living room than lodgeâ€” where you can get into the ether of the JL Bar Ranch spirit. Dine under lofty ceilings or on an open-air patio with sunset views. Relax by a crackling fireplace. Or head out to our sweeping balcony with a signature cocktail, where nine-mile vistas take your breath away. At the end of your idyllic ranch day, retreat to our limited collection of 32 cabins and suites, each beautifully appointed with custom-made furniture, wonderful woven textiles and lavish linens that combine rustic elegance with modern luxury.
A CT I V I T I E S
Thereâ€™s No Living Like Texas Living Whether you crave adrenaline-fueled adventure or utter relaxation, JL Bar Ranch teems with possibilities rooted in West Texas traditions. Cruise the rolling hills on a sunrise hike. Get off the beaten path for some off-road biking. Or take an exhilarating ATV or safari ranch tour with our friendly guides. Work on your short game at the Jack Nicklaus putting and chipping green. Or gather friends in our game room for pool, shuffleboard, big-screen TVs and state-of-the-art karaoke. For a little much-needed R&R, shop at our General Store or unwind in our infinity-edge pool.
E Q U E ST R I A N
Where the Cowboys and Cowgirls Play Forget everything you know about the typical dude ranch, and imagine racing a sleek, high-speed Ferrari for the day. It’s a whole different way to ranch. Saddle up on an elite reining horse from prized championship lines. Follow miles of trails—no two alike—with one of our ranch wranglers, expertly trained to show you the ropes. All the while, getting up close and personal with wildlife amid acres of wonder. From scenic jaunts and twilight trail rides to high-thrills adventures and private or group lessons, even if you come as a beginner, you’ll leave as an equine aficionado.
S H O O T I NG
All Manner of Marksmanship Our Shooting Sports Complex raises the bar for competitive pros and new shooters alike. With expansive facilities and a specialized curriculum, featuring a five-stand course that mimics the diversity of game hunting. Skeet and trap shooting, day or night. Two challenging 14-station sporting clays courts. A pistol range with tactical targets. A 200-yard rifle range with custom benches. A long-range complex with a three-story shooting structure and 1,500-yard targets. And a 3-D archery course thatâ€™s a big hit with families. No other luxury resort offers every type of shooting experience possible.
H U NT I NG
The Adventure of a Lifetime JL Bar Ranch is the only luxury Texas resort with a hunting operation. And it just happens to be part of one of the largest hunting counties in Texas. Here, a variety of ultimate hunting scenarios offer the adventure of a lifetime. Pursue world-class trophy whitetails in the heart of big-deer country. Upland game birds, like quail, dove, pheasant and Rio Grande big gobblers. Exciting field hunts with professionally trained dogs. And year-round exotic hunts for axis deer, fallow deer, red stag, blackbuck antelope and other rare species. All in the company of our experienced guides.
CU I S I NE
Curated Tastes of the Hill Country A deep love of our Texas food culture is a big part of the JL Bar Ranch experience. Where our talented Executive Chef is committed to creating rustic dishes full of bold yet simple flavors sourced locally. Cooking by taste rather than recipe. And curating creative menus that truly make people happy. Signature culinary experiences are our specialtyâ€”like our Sunday Brunch and famed Cowboy Cookout. From our splendid Dining Room and small-production wine cellar to premium whiskey tastings and private cooking lessons, we craft mouthwatering traditions.
S PA & FI T NE S S
A State of Pure Bliss Nestled on sacred ground, The Spa at JL Bar Ranch invites you to unwind with a luxurious therapeutic treatment and unrivaled one-on-one care from professional spa technicians. Choose from a complete menu of stress-melting spa treatments, wellness rituals, HydraFacial® treatments, facials, hair and nail services. All rendered with a servant’s heart and designed to leave you relaxed and re-energized. Our fully equipped fitness center—open 24 hours for the ultimate in flexibility—lets you fit in a workout of cardio or weightlifting whenever you please.
WED D I NG S
A Destination Where Dreams Come True Weddings at JL Bar Ranch, Resort & Spa are nothing short of extraordinary, winning the hearts of countless bridal couples and wedding guests to fulfill your dreams of ever after. Whether itâ€™s a chic ceremony on our Wedding Terrace, an intimate vow renewal at our iconic Wedding Tree or a gala reception with live bands in our Airport Hangar, a variety of venues welcome up to 500 guests in pure Texas style. For the ultimate destination wedding, reserve the entire resort with an all-inclusive package that grants your guests full access.
MEET I NG S & E V EN TS
Luxury Gatherings Without Formality With only two ways in and out, an exclusive yet discreet experience and the luxury of reserving the whole ranch, our captivating ranch resort is the ideal setting for your corporate retreat, pivotal meeting, company incentive or special gathering. Our enriching team-building activities and wellness experiences complement two spacious event lawns, unique banquet spaces and executive meeting roomsâ€”one with beanbag chairs that encourage creativity without formality. No matter your event, our full-service destination sparks Texas-big ideas and celebrations.
Pure Texas Truly Like No Other
JL Bar Ranch, Resort & Spa is a place, an experience and a welcome like no other. Where you can easily zip in for an evening, a weekend or a weeklong retreat. Located just 12 miles east of where Interstate 10 and Highway 277 meet, about a 75-minute drive from San Angelo Regional Airport. Easily accessed from San Antonio, Austin-Bergstrom and Dallas/Fort Worth International Airports. Or via a direct flight into our private on-site FBO airport, where you can experience the VIP treatment from the second you step off your plane. Whether you come for a joyful family reunion, a rejuvenating girls’ getaway, a rousing guys’ pilgrimage or a romantic destination wedding, you’ll leave transformed by an unrivaled true Texas experience—eager to come back for more.
JL Bar Ranch, Resort & Spa | 3500 Private Road 2254, Sonora, TX 76950 855.414.3337 | email@example.com | www.jlbar.com
The information contained in this document, including, but not limited to, maps, accommodations, amenities and specifications of all kinds, is subject to change without notice. JL Bar Ranch, Resort & Spa does not warrant or make any representations regarding the validity, accuracy, completeness or reliability of the information contained herein because it is provided for general information purposes only and may not reflect the most current changes or developments. For current information, please contact our offices.