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SUN & WELLNESS MAGAZINE

reinvention that powers the year ahead Where Sunlight, Skin Health & Wellness Rise Together

JANUARY 2026 | $4.95

LETTER FROM THE EDITOR SUN & WELLNESS MAGAZINE

Editor-in-Chief Joe Schuster Managing Editor / Editorial Advisory Amara Omoregie Art Director Dave Villafañe Accounting/Circulation Quinn Cooper Senior Account Executive Quinn Cooper Executive Director Aliesha Colvin Contributing Writers Kristin Lee Smithers, CLT Nadine Carter Kate Zabriskie Lisa Saavedra How To Reach Us 2741 E Belt Line Rd, Suite 113 Carrollton, Texas 75006 Interested In Advertising? Contact quinn@sunislife.com January 2026 | Volume 2 | Issue 1 Sun Is Life ISSN 2329-8545 (USPS 023-149) is published monthly by Island Sun Times Inc., 5152 Commerce Rd., Flint, MI 48507. Periodicals postage is paid at Flint, MI and additional mailing offices. POSTMASTER: Send address changes to: Sun Is Life, 12335 N Rockwell Ave., Oklahoma City, OK 73142. To authors, photographers and people featured in this publication: All materials, articles, reports and photos published in this publication are the property of Sun Is Life Magazine and cannot be used without written permission. The opinions and conclusions recited herein are those of the respective authors and not of Sun Is Life Magazine. Sun Is Life Magazine is not responsible for returning unsolicited manuscripts, photos or other materials. Every effort will be made however, to return rejected manuscripts, etc., if they are accompanied by sufficient first-class postage, but the publisher will not be responsible for loss of any such material. Copyright© 2026. All rights reserved. Printed in U.S.A.

New Beginnings! What is in a number? Let’s take the number 14,600. That is the total number of days I have been involved in indoor tanning. I have written about it, presented on behalf of it, sold to it, bought from it, laughed with it, sweated through it, and even bled for it. Through it all, I have been thankful for the industry that has been putting bread on my table since 1986. What a ride it has been. As I look to the new year and the future of indoor tanning and wellness, I see tremendous potential. We have weathered inflation, recessions, state and federal regulations, tax changes, poor weather, and more. Yet we remain a relentless and resourceful group. We have marched through challenges involving staffing, equipment, landlords, customer connections, vendor relationships, and every operational curveball in between. Yes, we are still here. Motivation is contagious, and our industry expos continue to carry that torch heading into the season. We had two strong events this fall, starting with the Four Seasons expo in Nashville in October. In this issue, you will find coverage of the URI and JK America “Sunshine and Serenity” event in Columbus from November. To kick off the new year, Heartland Distribution’s “UV, Sunless and Wellness” event will usher in 2026 in Kansas City. Salons would benefit greatly from supporting these events and returning home with fresh, practical knowledge to propel them into the new year. Attending expos should be viewed as an investment, not a cost. Consider this. What if you returned from an event with an idea that produced one thousand dollars in additional revenue? How about ten thousand dollars? Why not one hundred thousand? All are possible when you immerse yourself in the right environment with the right people. This month, Sun is Life highlights the theme of new beginnings. For many salons, that starts with an honest look at staffing and training. One of the best steps you can take is ensuring your team is trained through our Sun is Life certification course. You owe it to your staff to invest in their knowledge, and our program puts everyone on the same page with factual, consistent education on indoor tanning and wellness. The course is available online twenty-four hours a day at www.sunislife.com. A valuable opportunity is also coming up in person at the Heartland event on January 23. Sun is Life will be taught classroom style, a fantastic chance to experience training face to face. I have been teaching Sun is Life since its inception and will be on hand to lead the session. I hope to see you there.

All the best in 2026,

Joe Schuster Editor-in-Chief

SUN IS LIFE MAGAZINE | JANUARY 2026

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CONTENTS JA N UA RY 2 0 2 6 | VO LU M E 2 | I S S U E 1

DEPARTMENT 01

Letter from the Editor

IN EVERY ISSUE 57

Sun is Life The Experts

SUN & WELLNESS MAGAZINE

JANUARY 2026 | $4.95

reinvention that powers the year ahead Where Sunlight, Skin Health & Wellness Rise Together

PHOTO CREDITS: ENVATO.COM

ABOUT THE COVER

A sun-lit woman on the shore symbolizes renewal as our industry enters 2026 with fresh purpose. This issue celebrates reinvention—where sunlight, skin health, and wellness rise together. With new training, events, and inspiration ahead, we welcome a year of growth, resilience, and empowered new beginnings.

SUN IS LIFE MAGAZINE | JANUARY 2026

CONTENTS JA N UA RY 2 0 2 6 | VO LU M E 2 | I S S U E 1

10 14 28

FEATURES 8

What Every Smart Owner Should Be Doing Now

Certification That Transforms Confidence and Client Care

7 Questions with Dennis Ligon

Timing Temperature and Tone

National Spray Tanning Day Moves to March 6, 2026

Industry Inspiration At The Uk’s Shine 2025 Expo

WellFit Powered by Mystic Elevates FullBody Skincare With Luxe Spray-Booth Technology Innovation

Reset With Heat, Light, And Rest

Are You Ready For Artificial Intelligence?

Why Clients Aren’t Getting Tan, Tanner or Tannest

The Power of Fun at Work

Service Magic that Greets, Guides, and Grows Revenue

All About Red Light Therapy

Sunshine and Serenity Expo Hits Columbus, OH

SUN IS LIFE MAGAZINE | JANUARY 2026

INDUSTRY INTELLEGENCE & MARKET LEADERSHIP

What Every Smart Owner Should Be Doing Now PHOTO CREDITS: ENVATO.COM

Your Pre-Season Playbook for a Stronger, More Profitable Year BY L ISA SA AVEDRA

very seasoned salon owner knows the truth: tanning season does not just arrive. It hits like a wave. Foot traffic spikes, lotions fly, lamps run nonstop, and your team is suddenly helping several people at once. The salons that thrive are the ones that prepare long before the first sunny day. If you want those busy months to work for you instead of flattening you, now is the moment to get your salon ready.

Take Your Season From Good To Great. Start with your distributor reps. They are not just order-takers. They are insiders who know what is trending, what is selling, and which promotions actually move product and services. Lean on them. Ask what other salons are doing that is working. Most owners forget they have this cheat code sitting in their back pocket.

Your Lotion Manufacturer Is Another Powerhouse. They can analyze your current lineup, spot gaps, and help you build a balanced mix of bronzers, accelerators, red light formulas, hybrid tanning options, add-ons, aftercare, and more. They can also train your staff to confidently recommend and sell. The right assortment increases revenue per

client and keeps your team feeling sharp. No missed opportunities and no clients walking out saying they did not find what they needed.

Train Your Team Like The Rush Starts Tomorrow. During the season, your staff is your business. Take Sun is Life Certification at www.sunislife.com and get them all on the same page before the season begins. Refresh product knowledge. Role-play sales and customer service scenarios. Review cleaning and safety protocols. Make sure new hires are fully trained and ready. A confident team sells better, communicates better, and creates loyal clients. Customers can tell immediately when staff knows their stuff.

Prep Your Equipment Before It Starts Complaining. Your equipment works harder during the season than at any other time of year. Do not wait until you are slammed to hear a fan rattling like an air conditioner in trouble. Schedule tech visits before everyone else

JANUARY 2026 | SUN IS LIFE MAGAZINE

starts panic-booking. Preventative maintenance saves money, prevents downtime, and keeps units from hitting the dreaded “temporarily unavailable” sign. It is the fastest way to lose sales and momentum.

Build A Marketing Plan That Actually Brings People In. Every salon is chasing the same seasonal clients. The ones that win are consistent, visible, and intentional. Prepare your social media strategy and promotions. Incentivize people to come to your salon. Set your themes, offers, and goals now so you are not scrambling once the rush hits. Our season rewards the salons that prepare and exposes the ones that do not. Use this calmer time to strengthen partnerships, sharpen your team, tune up your equipment, and dial in your marketing. Small steps now turn into major wins later. Walk into the new year organized, stocked, trained, and visible. That way you will not just survive the season. You will dominate it.

SUCCESS STORIES & INDUSTRY RECOGNITION

7 Questions with Dennis Ligon Scaling with Vision: How One Leader Built a 30-Location Wellness Brand ANSWERE D BY DEN N IS LIG O N

ennis Ligon has lived every chapter of salon ownership, from the early days of discovering indoor tanning on the West Coast to building one of the largest multi-state wellness and tanning brands in the country. His journey is a study in disciplined growth, intentional culture, and the courage to innovate long before the industry caught up. In this month’s 7 Questions feature, Dennis shares the lessons, mindset shifts, and practical strategies that helped him transform a single side business into a thriving 30-location enterprise.

JANUARY 2026 | SUN IS LIFE MAGAZINE

SUCCESS STORIES & INDUSTRY RECOGNITION

What pulled you into the tanning and wellness world, what hooked you in to stay?

unserved areas with our existing concept. This led to steady growth as we opened one to two locations per year. In addition to increasing income, it created more management opportunities and strengthened our overall talent across the company.

I discovered indoor tanning while working in San Diego for a few years. My workday ran from early to late evening six days a week, and I was quickly known as the palest guy in San Diego. Someone suggested trying a tanning salon. I did, loved the experience, and felt a boost in self-esteem from losing the “palest guy” title. When I moved to Virginia Beach with the same work schedule, I sought out indoor tanning again. However, the equipment wasn’t as nice, the prices were higher, and the service was subpar. After a few years of poor experiences—and with over 60 locations in the Hampton Roads area—I decided to open my own salon. My goal wasn’t to expand but to maintain one profitable salon as a side business. Following the birth of my two children, Josh and Jordan, I decided to make tanning my full-time career. After eight years of steady growth, I opened my second salon. With a phenomenal, loyal staff, we began to expand. Today, we’ve grown to 30 locations across Virginia, North Carolina, and Florida.

What early lesson would help a new owner today?

My dad taught me a simple rule that has guided every venture I’ve taken on: put your plan on paper, then double the expenses and cut the profits in half. If it still works, you’re ready. That mindset kept me grounded, especially in the early years when big profits weren’t realistic. When we entered a market crowded with

If you had to start over and re-launch with just 4 rooms, which pieces of equipment Or services would you choose, and why?

more than 60 tanning salons, the only way to succeed was to be different. So we introduced the first-ever membership model, an idea I learned from Robbie Seglar and Tim McQuay. Our price was about 70% lower than anything else out there, and while it took time to catch on, it eventually transformed our business. Today, over 90% of our traffic comes from that membership base. Even though our model has evolved, the EFT membership remains a steady, reliable foundation. That one lesson— from planning conservatively to daring to innovate—has fueled our success for decades.

What is the biggest misstep you faced that forced a change in policy or training? What did you change and how has it helped?

There was a period of about seven years where we experienced minimal growth. We did not expand, and our existing locations grew only about 5% per year. I was focused on a few other businesses with mixed success and had not set clear goals. As I saw traffic diminishing, I realized we needed to expand into

About ten years ago, we began shifting toward a true day-spa model. We started adding equipment that served not only our tanning clients but also people who didn’t tan at all. That evolution created a more balanced, wellness-focused experience. If I were limited to just four rooms, I’d keep it simple and strategic. I’d choose the K11 or P9S for tanning, the VersaPro for cosmetic spray, the Spectrum 7 for red light plus, and The Wave for massage and red light. That mix offers the variety our clients consistently love. We also have strong demand for the POLY, Cocoon Pod, and Beauty Shaper, but if I had to pick only four, those would be my core choices. They deliver the widest appeal and the greatest value for today’s spa model.

What is one question you teach your staff that almost always lands in an upsell, upgrade, or add-on?

Two of the most important habits in our sales approach are asking relevant questions and opening the door to real conversations. Simple questions like, “What are you using today?” or “What are you using at home to help prolong your tan?” help us understand client needs and guide them toward the right products.

SUN IS LIFE MAGAZINE |

JANUARY 2026

SUCCESS STORIES & INDUSTRY RECOGNITION Our software helps too. If someone hasn’t made a purchase in 30 days, it’s a good sign they may be running low. We also leave detailed notes in each profile, allowing us to personalize every interaction. When a client recently purchased something, we ask how they’re enjoying it and genuinely compliment their choice. In training, we emphasize the word client rather than customer. A store like Walmart handles transactions with customers; we build relationships with clients. We want people to feel they’re under our care, not just making a purchase. When you look at the data, the lifetime value of a client is incredible. That’s why we focus on creating sales opportunities that genuinely serve the client’s best interests. When we do that consistently, trust grows—and long-term relationships naturally follow.

What is a common belief that you see in our industry that you wish owners would stop thinking and how should it change?

I’ve noticed that many clients— and even some owners—feel the need to apologize for tanning. The industry has dealt with decades of exaggerated negativity and a false narrative about indoor tanning, creating unnecessary guilt. What’s ironic is that in 2011, Jersey Shore—a show built around the “GTL: gym, tanning, laundry” mantra— became MTV’s biggest hit, while the same network was pushing an antitanning message. Responsible salon owners have always offered a controlled, moderate approach designed to give clients the color they want while minimizing the risk of burning. Indoor tanning is clearly a smarter, more managed

environment than lying out on a beach, yet no one is calling for a ban on the beach. As more owners expand into red light therapy, massage, and other wellness services, it’s important to remain proud of the tanning services we provide. Tanning was a huge confidence boost for me decades ago, and for many people today, the look and feeling they get from a single controlled session are worth every penny. Despite the negativity surrounding our industry, the continued growth shows just how meaningful it remains to our clients.

What is your ideal day off routine? What is one rule that you implement that keeps your days off a real day off?

When I first entered this industry, my children were very young, and I made a commitment to protect our time together. From Friday at 4 p.m. until Monday morning, I had a firm rule: no business calls, no business issues, no exceptions. I was fortunate to have a dependable team who supported me, and because of that, every weekend

JANUARY 2026 | SUN IS LIFE MAGAZINE

became an opportunity to make memories with Josh and Jordan. Maybe we could have grown faster without that boundary, but I would never trade those moments for anything. My daughter passed away five days after giving birth to my youngest grandson, Toby. Nothing can heal the heartbreak of losing Jordan, and I carry that pain every day. But the memories we created during those early years have become even more precious. Today, with three grandchildren from Josh and little Toby, my wife Sue and I devote our weekends to Ace, Chloe, Cayden, and Toby. It’s easier now with Sue by my side, but the rule is still the same: when we’re with our grandchildren, business can wait.

3 .6. 2 0 2 6

We are proud to announce National Spray Tanning Day will now be celebrated on a new permanent date MARCH 6TH starting in 2026.

Visit NationalSprayTanningDay.com to see what’s coming next! *register by January 15th to receive exclusive merchandise discounts

National Spray Tanning Day Moves to March 6, 2026 Celebrating Women, Diversity, and the Art of Sunless Beauty BY N ADIN E CART ER

n an exciting industry evolution, INNOVÉ Beauty and Wellness has officially moved National Spray Tanning Day to March 6, 2026. The new date aligns intentionally with International Women’s Day on March 8 and celebrates the diverse, dynamic community that powers the sunless tanning industry. Previously observed on the third Thursday of March, this newly fixed date allows the industry to honor women globally and recognize the many women who define, elevate, and innovate the spray tanning profession every day. For INNOVÉ, home to Mystic Tan, Norvell, VersaSpa, and WELLFIT, the shift reflects a deepening commitment to inclusivity, empowerment, and honoring the entrepreneurs, artists, and salon

owners who have transformed spray tanning into a movement rooted in confidence, wellness, and diversity.

A Celebration of Women in Every Shade Spray tanning has always represented more than a bronzed glow. At its core, it celebrates skin in all its beautiful tones. Women of every background turn to spray tanning not to change who they are, but to enhance radiance, evenness, and confidence. This inclusive approach mirrors the spirit of International Women’s Day, a global celebration observed for more than a century. First established in 1911, IWD remains a powerful acknowledgment of women’s achievements and resilience across more than 100 countries.

JANUARY 2026 | SUN IS LIFE MAGAZINE

By hosting National Spray Tanning Day two days prior, INNOVÉ recognizes an opportunity to shine a spotlight on the women who form the backbone of the sunless tanning industry. This includes the women who tan, the women who serve them, and the women who build thriving businesses around the artistry of custom sunless application.

Honoring Women Entrepreneurs: From Tanning Studios to Mobile Artists Few segments of the beauty world have been shaped by women as strongly as spray tanning. Across the United States, women-owned tanning studios, boutique beauty bars, and mobile spray tan operations are among the fastest-growing sunless service categories.

PHOTO CREDITS: ENVATO.COM

INDUSTRY INTELLIGENCE & MARKET LEADERSHIP

Mobile spray tan artists, in particular, have redefined accessibility. With expert training and handheld equipment, they bring personalized wellness directly into clients’ homes. Their skill in tailoring color, contouring, and skin preparation has opened the world of sunless tanning to more skin tones, more body types, and more lifestyles than ever before. The new March 6 date gives these professionals a national moment to celebrate their achievements, expand visibility, and participate in the broader global conversation about women’s empowerment.

Innovation Behind the Movement: The New Mystic Booth The date change arrives at a pivotal moment for INNOVÉ, which recently launched its next generation Mystic automated booth. The upgraded Mystic system introduces the most advanced customization capabilities in the brand’s history and allows providers to serve an even more diverse clientele. The booth now features: • Customizable shades for a wider range of undertones • Enhanced skincare solutions such as Hydrate, Lift, Balance, and Recover • Aromatherapy inspired fragrance selections • Advanced mist technology for fine, even coverage on all skin types This evolution supports the message

behind National Spray Tanning Day. Spray tanning is for every woman, for every body, and for every skin tone. It represents a beauty ritual powered by technology and designed to enhance natural radiance.

Why March 6 Matters: Perfect Timing for Seasonal and Cultural Moments Positioning National Spray Tanning Day on March 6 gives salons and mobile artists an opportunity to support several high-traffic seasonal moments, including: • Spring break tanning

• Share stories of women who inspire their community • Highlight diverse skin tones and glow journeys • Feature women-owned tanning studios and mobile businesses • Use unified hashtags such as: #NationalSprayTanningDay #GlowWithConfidence #WomenWhoTan #WomenWhoGlow #EmpoweredByGlow

• Pre-summer skin preparation • Prom season • Bridal tanning season • International Women’s Day celebrations

PHOTO CREDITS: ENVATO.COM

Many of these businesses began as passion projects. Some were built after work, on weekends, or as bold transitions into entrepreneurship. Today, many have become established brands known for confidence building, inclusive beauty experiences, and exceptional client care.

The date offers synergy between confidence, culture, and community, allowing professionals to build promotions and experiences around empowerment and glow.

How Salons and Artists Can Celebrate on March 6 1. Special Pricing and Women’s Week Glow Packages

A New Era for Sunless Beauty

• International Women’s Day glow packages with skincare upgrades • Bring a friend BOGO tans • Women-owned local business collaborations • Glow and Give charity partnerships

By aligning National Spray Tanning Day with International Women’s Day, INNOVÉ Beauty and Wellness highlights a message that has always been true. Spray tanning is about artistry, innovation, and empowerment. It celebrates the women who tan, the women who serve, and the women who lead an industry built on confidence and care.

These concepts help turn the celebration into a full week of connection and visibility.

On March 6, 2026, the industry will glow brighter than ever. United, diverse, and radiant.

2. Social Media Amplification

To learn more or register your salon for the National Spray Tanning Day locator, visit: https://innovebw. com/national-spray-tanningday/#register

Ideas include:

Professionals can use March 6 to increase reach and engagement. They can:

SUN IS LIFE MAGAZINE | JANUARY 2026

23–24 Registration Closing Soon

January

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Sunless Certifications Motivation and Inspiration Sun Is Life Certifications Brainstorming Sessions Owners Discussion Giveaways and Gratis Bags Product Trainings Show Exclusive Specials Golden Glows Welcome Pink Paradise Finale Reception Exhibit floor with : Wellness Equipment UV and Sunless Equipment Latest Products and Services

Last Chance to Register! www.heartlandtan.com

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LEARN MORE: C O N TA C T U S | 8 8 8 . 9 7 4 . 9 9 7 7

GLOBAL INSIGHTS

Industry Inspiration at the Uk’s Shine 2025 Expo BY J O E S CH U ST ER

his autumn, the UK’s sunbed sector came together in Birmingham for SHINE 2025, a sold-out gathering of operators, suppliers, and experts from across the UK, Ireland, and beyond. The key takeaways from the day were clear. This is a responsible sector, proud of the work it does, determined to defend its reputation, and quietly optimistic about the future. The UK and Ireland’s sunbed operators are anchor tenants on high streets across both countries, creating local jobs and supporting millions of consumers. Each year, they come together for SHINE, a national conference that not only examines the challenges facing the sector but also celebrates its enormous contribution. Recent studies from the University of Edinburgh and other international researchers are beginning to challenge longstanding assumptions about ultraviolet light and health. As The Sunbed Association board member Mark Adlington noted, “the science

is finally catching up with what we have always known.” Adlington opened the day by reflecting on that shift. “If you have exposure to UV done right,” he said, “we are all happier, we are all healthier, and we live longer. And if we do not have it, we have none of that.” Although the mood was optimistic, it was grounded in realism. The story of this sector is one of progress in the face of challenges fueled by politics, misinformation, and outdated data. That tension was emphasized by The Sunbed Association Chair, Gary Lipman. With four decades in the sector, Lipman has a clear view of how far the industry has evolved. His message centered on professional responsibility. “We are the tanning industry, not the burning industry,” he said. “Burning is the problem. Responsible, controlled exposure is the answer.” He pointed to the sector’s adoption of the European 0.3 output standard, equivalent to Mediterranean midday sunshine, as proof of how

JANUARY 2026 | SUN IS LIFE MAGAZINE

far professionalization has come. “The more we comply, the less ammunition our opponents have,” he reminded attendees. Yet misrepresentation persists. Lipman described a “cottage industry” of sensationalism built on outdated cancer statistics and survey samples of roughly one hundred people being used as if they represent national trends. His frustration was evident, but so was his strategy. Respond with facts, stay calm, and keep educating. This steady and united approach has become the signature of the TSA in recent years. Nowhere has that mattered more than in Ireland. TSA Vice Chair Joe McGlinchey provided a direct update on the Irish government’s proposal to ban commercial sunbeds outright, describing it as “the most serious challenge this sector has ever faced.” The idea began as a line in a policy paper in January and escalated quickly. “Within days, we were meeting members, briefing

GLOBAL INSIGHTS

stakeholders, and ramping up communications,” he explained.

WORDS FROM THE VENDORS

Scientific reinforcement came from Uve Riedmann of the Medical University of Graz, who summarized emerging evidence on the positive health effects of ultraviolet exposure. Riedmann highlighted studies suggesting potential links between regular, moderate UV exposure and lower risks of several diseases, including cardiovascular disease and some cancers.

LOUKAS GREGORY

The programme then shifted to the digital landscape, where digital marketing expert Mary-Cait Bristow shared how responsible communication can thrive online even when misinformation dominates. She encouraged operators to use social media to engage, educate, and reassure their communities.

Managing Director, Bliss

Another timely component came from Kerry Nichol of the Chartered Trading Standards Institute, who addressed the rise of illegal nasal sprays and tanning injections. Her message was direct. Keep these products out of salons, report anyone selling them, and continue upholding the standards that make TSA-member salons trusted by local authorities and the communities they serve. Alongside the presentations, delegates explored the latest tanning beds, lotions, and salon services showcased by leading suppliers. As attendees headed home, the atmosphere felt bigger than a standard industry event. It was a collective statement. Behind every salon door, on every high street, sits a community of professionals who are keeping people informed, keeping them safe, and helping them feel good in their own skin.

Managing Director, ActiveSalon

“We have showcased our ActiveSalon tanning salon software at SHINE in both 2024 and 2025, and once again The Sunbed Association delivered a fantastic event. The presentations were insightful, the organisation was spot-on, and the atmosphere was brilliant throughout. It is always a hugely productive and genuinely enjoyable event.”

MARK TILLOTSON

“SHINE has established itself as the must-attend event for tanning professionals. With valuable content during the seminars and opportunities to meet all the main suppliers in the UK and Ireland, it has grown year after year. We are already looking forward to the 2026 event.”

JOE MCGLINCHEY

Managing Director, Bronze Direct “Each year the SHINE event keeps getting better. It is the must-attend event for tanning salon professionals, and for us, it is a great opportunity to meet new and existing customers while showcasing our latest products.”

DANIELLE KING

CEO, Golden Tanning “SHINE 2025 was an incredible showcase of innovation and passion within the UK tanning industry. As both exhibitors and sponsors, we were proud to connect with so many salon professionals who share our commitment to luxury tanning and skincare excellence.”

GLENN HAZLETT

Managing Director, JK UK and Ireland “SHINE is clearly established as the leading event for tanning salon professionals across the UK and Ireland. It is a must-attend event for operators and suppliers, and we are delighted to support its continued growth.”

FOR MORE INFORMATION, VISIT WWW.SUNBEDASSOCIATION.ORG.UK

SUN IS LIFE MAGAZINE |

JANUARY 2026

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PHOTO CREDITS: ENVATO.COM

CERTIFICATION, TRAINING & PROFESSIONAL DEVELOPMENT

Service Magic that Greets, Guides, and Grows Revenue BY KR IST IN S M IT H ER S

The First Ten Seconds: Where Trust Begins Great service begins with small, gentle magic, the kind that steadies a guest’s mood and opens the door to trust. Treat the first ten seconds as sacred. Stand tall and welcoming, breathe, and let your smile reach your eyes. Then wait for their eye contact before greeting them with warmth. A simple “I’m so glad you are here” sets a calm tone. If you want to add a bit of sparkle, try “My day got brighter when you walked in” or “I’m better now that you are here.”

A sincere compliment connected to their visit purpose can shift their entire day. “Your glow is starting to look amazing” or “That color shirt looks great on you.” If someone arrives flustered, the goal is to lower the temperature. “I am glad you chose us today so we can help make your day better” opens space for problem solving. From there you can guide them gently. “What results are we amplifying today? Deeper color, skin refresh, stress relief, or a reset in all areas?” A greeting like this feels like a cool breeze on a hot day and builds confidence without pressure.

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JANUARY 2026

CERTIFICATION, TRAINING & PROFESSIONAL DEVELOPMENT Open-Ended Questions: Turning Conversations into Insight

something new. “Use a tanfriendly moisturizer to keep your glow. Let me know how your color looks tomorrow.” For spa services ask them to rate their comfort on a one to ten scale before and after. For spray tans, share crystal clear aftercare and remind them again as they leave. If a service works best with routine, offer to schedule their next visit. Better outcomes and more rebooks follow naturally.

Open-ended questions create the next layer of magic because they turn transactions into conversations. Instead of “Are you set on lotion” try “What lotion are you using right now, and what do you like about it.” If they are not using anything, you have the perfect opportunity to offer a sample or a bottle. When they tell you what they love, you gain clues that help you pair other products or suggest a change in routine. Instead of asking “Where am I sending you today” try “How did your results look after your last room, and do you want to boost that a bit.” This creates natural openings for upgrades or pre and post add-ons. What and how questions unlock stories, and stories reveal goals, preferences, and obstacles. Examples include: “What do you want to see in the mirror by this weekend” “Describe how your skin felt after your last session” Listen closely and mirror their words back when you offer tailored suggestions.

Teaching Products with Ease: The Cupcake Method Product education becomes easier when staff follow a simple, memorable structure like the Cupcake Method. Work from the bottom up.

Using Purchase History as Your Personal Assistant Purchase history becomes your assistant. If your system tracks purchases, use it. If not, keep simple notes. Cake: the category, Accelerator, Natural Bronzer, DHA Bronzer, Tingle, or White Bronzer. Icing: how it feels, cashmere, BB cream, tapioca starch, coconut juice, silicone, or breathable silicone. Sprinkles: the special features, spray tan or red light friendly, tattoo protective, anti-orange, soothing, acne supporting, hyperpigmentation reducing, or pore minimizing. Whip and decorations: testimonials and proof points.

When you remember their favorite results, they feel known.

“I went eight shades darker in one session” or “Clients love the scent and silky finish.”

Build routine micro-training with Cupcake education for one product each week. Practice open-ended questions together. The more practice you put in, the easier it is to break old habits.

This method explains what it is, how it feels, why it helps, and why it is trusted.

Follow-Up and Rebooking: The Cycle That Builds Loyalty Follow-up matters. After their service, check in when they tried

JANUARY 2026 | SUN IS LIFE MAGAZINE

“You loved how your legs looked with extra spray passes.” “You held deeper color longer when you upgraded to the top bed.” These comments show care rather than sales pressure.

Micro-Training to Strengthen Skills All Year

Guests often walk in carrying the weight of their day. You have the power to help them leave lighter, seen, supported, and smiling. Build these habits now so the new year starts with stronger energy for your team and better experiences for your clients.

INDUSTRY ESSENTIALS & RESOURCE HUB

All About Red Light Therapy Claims, Compliance, and Clear Language BY KRISTIN LEE S M IT H ER S , CLT

alon owners win with simple, accurate language. Red light therapy is popular, yet terms like approved, cleared, registered, listed, ILY, and 510(k) often get mixed up. Use this guide to keep your ads clean, your staff aligned, and your clients well informed.

The Regulators FDA role: The U.S. Food and Drug Administration oversees medical devices along with foods, drugs, and supplements. Its authority stems from federal law adopted in 1938 to keep unsafe or misleading products off the market and to police labeling and claims. FTC role: The Federal Trade Commission focuses on advertising. It requires that marketing be truthful, not misleading, and supported by reliable evidence. Bottom line for you: Match your language to the device’s status, and keep the same wording across every channel.

Device Categories FDA approved: Reserved mostly for drugs and some high-risk Class III devices after full safety and effectiveness review. Most salon LED products are not approved. FDA cleared: A Class II device has passed the 510(k) process by showing substantial equivalence to a predicate device for a specific indication. Cleared does not equal approved.

Registered or listed: A manufacturer and device appear in FDA databases. This is not a review or endorsement. General wellness, ILY: Very lowrisk products positioned for healthy lifestyle support. Many LED tools marketed for wellness can sit here when no disease claims are made. Lasers and higher-risk devices do not fit this space.

The Three FDA Classes Class I: Lowest risk, basic controls. Class II: Moderate risk, more oversight, quality systems, and usually 510(k) clearance for specific uses. Class III: Highest risk, rigorous premarket review, for example implantable or life-supporting devices.

510(k) in Practical Terms What it signals: The company showed that its device is substantially equivalent to an already marketed device for a specific indication, for example mild to moderate inflammatory acne, temporary relief of minor pain, or treatment of facial wrinkles. How to verify: Ask for the 510(k) number and the official “Indications for Use.” Confirm that the company name, model, and indication match the product you own or plan to buy. Keep a copy of the summary in your files.

JANUARY 2026 | SUN IS LIFE MAGAZINE

What it does not grant: The right to broaden claims. Clearance is not approval, and it does not cover offlabel uses.

Scope of Practice: Legal Reality It is illegal in the United States, Canada, and most other jurisdictions for unlicensed practitioners to diagnose, treat, cure, or prevent any medical or psychological disease, disorder, or condition, and to use language that implies those activities. Qualified professionals may provide photobiomodulation within their scope, provided they do not claim to diagnose, treat, cure, or prevent disease outside what is authorized for the device or their license. Non-licensed providers must avoid terminology reserved for licensed clinicians, for example patient, prescribe, and treatment of disease, and must present services as wellness focused. Light therapy services delivered by non-licensed practitioners are non-medical in nature and should be oriented to comfort, recovery, appearance, and quality of life. If you hold a professional license, consult your board and practice act. It is your responsibility to determine whether light therapy sits within your scope and what terminology is permitted, including whether you may refer to patients, treat, or prescribe.

INDUSTRY ESSENTIALS & RESOURCE HUB Words and Phrases to Handle With Care Avoid these verbs unless your device is authorized for that exact purpose: treat, cure, mitigate, prevent, diagnose. Using them in ads, brochures, conversations, emails, websites, or social posts for non-authorized purposes can be considered misbranding and can create regulatory risk.

What You Can Safely Say About PBM Many LED photobiomodulation devices are positioned for wellness, appearance, and recovery. Some models also have 510(k) clearances for narrow indications. If you are not relying on a clearance, remain in the wellness lane. Generally acceptable wellness phrasing • Red light therapy can help reduce inflammation. • Sessions encourage healthy local circulation. • Sessions support relaxation and general well-being as part of a balanced routine.

Structure and function statements • Light therapy can ease muscle stiffness. • Photobiomodulation can reduce everyday pain sensations. • Using light can support greater comfortable range of motion. Keep these tied to normal structure and function, not disease treatment.

Conditional claims that require a clearance Only use indications such as acne treatment, temporary relief of minor pain, or treatment of facial wrinkles if your exact device holds

that indication. Mirror the approved language, frequency, treatment area, and population.

High-risk claims to avoid Do not imply diagnosis, treatment, cure, mitigation, or prevention of named diseases or psychological conditions without the matching authorization.

Model Language Class II device example “Our wellness spa uses light therapy to provide temporary relief of minor pain, stiffness, and muscle spasms, and to temporarily improve local blood circulation, helping clients feel and function better in everyday life.” ILY wellness example “Light therapy is a health and wellness modality that supports a healthy lifestyle. Sessions can ease everyday discomfort, promote circulation, encourage cellular renewal processes, reduce stress, and enhance relaxation.” Client-facing description “Light therapy devices deliver targeted wavelengths to living tissue. When absorbed, these wavelengths can promote circulation, lessen everyday aches, and support cellular renewal. We use these tools to help clients manage stiffness, minor pain, and muscle spasms, and to temporarily increase local blood flow, with the goal of improving day-today quality of life.”

Marketing Workflow That Keeps You Safe Inventory and align Build a one-page table for each device with model, pathway, and approved phrases. Keep it at the front desk and in your content library. Mirror indications when applicable If you cite a clearance, quote the indication precisely, and follow

“Clear words, aligned claims, confident marketing.” labeled parameters for area, frequency, and population. Use wellness language when not citing a clearance Say supports, promotes, helps the appearance, reduces inflammation, encourages circulation, and supports relaxation. Keep channels consistent Website, booking app, signage, brochures, scripts, reels, and captions should match. Train staff to stay within lanes and refer medical questions to clinicians.

Staff Script • Say “FDA cleared for [indication]” only if you can name the indication and the 510(k) number upon request. • Otherwise, use wellness and structure-function language. • Avoid the five high-risk verbs unless authorized. • Treat every script and caption as if a regulator will read it. • When unsure, step back to wellness phrasing or refer out.

Final Takeaway Lead with wellness, keep claims precise, and match your language to each device’s status. Use phrases like reduces inflammation, encourages healthy circulation, and supports relaxation when you are not relying on a medical indication. When you do cite a clearance, mirror the exact wording. Train the team, audit your materials quarterly, and scale your marketing with confidence.

SUN IS LIFE MAGAZINE |

JANUARY 2026

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INDUSTRY INTELLIGENCE & MARKET LEADERSHIP

Sunshine and Serenity Expo Hits Columbus, OH Ultraviolet Resources International Teams with JK America for an Industry Showcase

s the indoor tanning industry reaches the midpoint of its fifth decade in the United States, only a handful of companies have been part of the journey since the early years. Last month, we highlighted JK America. This month, we spotlight Ultraviolet Resources International of Westlake, Ohio. URI is a familyowned business that has played a major role in the industry since

the mid-1980s. They are one of the leading indoor tanning lamp suppliers in the country, offering high and low pressure lamps, lotions from top manufacturers, salon accessories, and an impressive depth of operational knowledge. The Hayes family continues to guide the company, with Kevin and Colleen Hayes at the helm and eleven family members working

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behind the scenes. Long nights and weekends are not uncommon as they support salons across the nation. Colleen summed it up with a simple goal. URI strives to be the one stop shop for everything salons need. Kevin’s brother, John Hayes, is widely regarded as an indoor tanning lamp expert whose technical understanding has guided countless salons through equipment and lamp decisions.

PHOTO CREDITS: ENVATO.COM

BY STAF F WR IT ER

INDUSTRY INTELLIGENCE & MARKET LEADERSHIP Recognizing the need for more education and connection in the industry, URI created its first expo several years ago in Bridgeport, Connecticut alongside Superior UV. They later moved the event to Columbus, Ohio under the name Bronze and Beyond. This year, URI took a new step by joining forces with JK America to co-host the Sunshine and Serenity Expo this past November. Hayes noted that partnering with an industry leader like JK America was the perfect fit and created an opportunity to build something truly comprehensive. Together, the two companies designed a show that blended information, education, and handson learning. The expo floor offered spacious areas for salons to test equipment, explore new products, and visit with vendors. Presentation zones featured industry talks and panel discussions divided into two tracks: one for salon staff and one for salon owners. Sunshine and Serenity delivered all of it and more.

Day One: Training Takes Center Stage The first day focused on education. Attendees participated in approved salon operator training with Sun is Life certification and received spray tanning instruction through Norvell’s Sunless University. These sessions offered valuable credentialing and skill-building at the start of the three-day event.

Day Two: High-Impact Presentations and Insight The expo accelerated on day two with presentations by respected industry leaders including Mike Blore of California Sun, John Farr known as The Salon Doctor, and Joe Levy of the American Suntanning Association. Throughout the event, lively panel discussions brought together top voices to address a wide range of relevant topics. One standout session featured Makayla Thomas of Devoted Creations, Adam Caplan of Slick Rock, Onyi

Odunukwe of Glo Sun Spas, and Amy Ringler of The Midas Touch for a conversation on how artificial intelligence is affecting the industry. The expo floor remained busy with equipment demonstrations, product showcases, and opportunities for attendees to experience new systems firsthand. Breakfasts sponsored by Cryobuilt and URI and JK America and lunches sponsored by Light Sources kept the schedule moving smoothly. Hayes has always received strong feedback on the importance of industry-related evening events, and she used insights from past expos to shape this year’s schedule. JK America hosted a top-tier after-hours gathering at the Hilton’s rooftop Overlook, offering panoramic city views, hors d’oeuvres, and an open bar. The next evening, Devoted Creations delivered a lively night of dancing and drinks at Gaswerks. Salon teams enjoyed every moment from start to finish.

What Attendees Had to Say “I love the panels. I really appreciated breakfast and lunch too. I love the updates from ASA and the tanning tax. I love the red light therapy bed giveaway and all the other giveaways.” Suzanne K. “The classes. They were informative, detailed, and well rounded.” Bethany L. “The city and stay were great, and I took more away from this expo than ones in the past.” Heather C.

“I loved all the speakers and the panels. They were interesting and I learned a lot.” Alisha K. “My favorite part was listening to the panel speakers. They were knowledgeable and shared real insight into what makes them successful.” Robert D. “There was not a part of the event I did not like. The speakers were amazing, the products were wonderful, the hosts were phenomenal, and the food was great. Thank you so much.” Katrina T.

“The JK and URI staff went above and beyond. This show exceeded expectations. The allinclusive and personal feel made a real difference.” Bethany L. “URI and JK America humbly organized the Sunshine and Serenity Expo with the ambition to create an opportunity for our industry to get together, get inspired, and thrive. The success of our industry is paramount in our company culture.” Charles Lerebours, President, JK America

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JANUARY 2026

SUN IS LIFE CERTIFICATION

Certification That Transforms Confidence and Client Care PHOTO CREDITS: ENVATO.COM

Is Your Staff Prepared? Why Sun is Life Training Sets the Standard. BY J O E S CH U STE R

Why Staff Motivation Starts With Tools, Not Just Bonuses I often browse social media to keep a pulse on the industry. Recently, I saw a post asking, “What is the best way to motivate my staff?” Most of the replies focused on monetary incentives. While bonuses and competitive pay absolutely have their place, I believe there is a foundational element that owners overlook far too often: the tools we give our staff. A mentor once shared three simple questions that guide every employment relationship.

1. What is it that you want me to do? 2. What tools will you provide me to accomplish the tasks? 3. What is my compensation for achieving them? Most salon owners spend energy on compensation, but the second question is the true engine of a confident team. Training is the tool that shapes performance.

Why Sun is Life Certification Matters Sun is Life Certification is one of

JANUARY 2026 | SUN IS LIFE MAGAZINE

the most important tools you can provide. This program sets the standard for industry education. It brings salon teams up to speed with factual information across a wide range of indoor tanning topics. It begins with “UV and Your Skin,” where students learn about responsible, moderate tanning and continues through many essential areas. The online course is available around the clock, but the classroom-style format delivers a unique advantage. Attendees can ask questions immediately and receive accurate information rather than relying on rumors or guesswork.

SUN IS LIFE CERTIFICATION In-Person Training Opportunities

PHOTO CREDITS: ENVATO.COM

The classroom version was offered recently at the URI and JK Sunshine and Serenity Expo and will be taught again on January 23 at Heartland’s UV, Sunless and Wellness event. This format allows for deeper understanding and immediate clarification on complex topics.

Teaching Teams to Communicate With Confidence The core of the program focuses on effective communication between salon operators and their guests. It covers real issues you hear every day. For example, the topic of posttanning itch is explained in the section on photosensitivity. Another long-standing myth claims tanning beds work like microwaves that cook internal organs. They cannot and they do not. That misconception is covered in detail. Many other common myths are also addressed.

Operational Standards: Cleanliness, Eyewear, and Post-Care Sun is Life reinforces the importance of thorough cleaning and sanitization for UV, red light, and spray systems. The course stresses the nonnegotiable requirement for FDA compliant eyewear for every UV

session. It explains why rehydrating skin after tanning is essential and provides guidance on handling conflict when a guest claims they are “not getting results.”

Equipment Care and Peak Season Readiness Equipment care and troubleshooting are also included. As every owner knows, when the peak season hits, a bed that goes down can send customers to another facility. This training provides clarity on how to avoid unnecessary downtime, maintain guest confidence, and protect revenue.

PHOTO CREDITS: ENVATO.COM

Set Your Salon Up for LongTerm Success In short, this class is an opportunity to set your salon up for success now and for years to come. Get your team certified online at www. sunislife.com or register for the classroom session at the Heartland event on January 24, 2025 at: https://www.heartlandtanexpo. com/uv-sunless-wellnesssummit.

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JANUARY 2026

WELLNESS TRANSFORMATION & EDUCATION

Timing, Temperature and Tone How hormones shape results with tanning, light therapy, and saunas BY STA FF WRI TER

Hormones 101 Hormones influence oiliness or dryness, barrier strength, hydration, inflammation, and even mood. Estrogen (primarily a female hormone) generally supports barrier function, hydration, and collagen, the structural protein that gives skin firmness. Progesterone (a hormone that rises after ovulation) can increase oil production. Androgens (including testosterone, present in all bodies) raise sebum output. Sebum is the waxy oil that moisturizes and protects the skin, but it also contributes to greasy hair or shine.

PHOTO CREDITS: ENVATO.COM

Hormones fluctuate during puberty, menstrual phases, pregnancy, menopause, and in response to diet or medication. These shifts change how the skin behaves and help explain why the same client can respond differently to products or services week by week. During early menopause, collagen levels drop and skin becomes thinner and drier. This affects tanning response and recovery from other services.

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JANUARY 2026

WELLNESS TRANSFORMATION & EDUCATION

Light and Temperature Red and near infrared light travel most efficiently through cool, calm tissue. Heated skin reflects more light at the surface and increases scattering, which prevents photons from reaching deeper targets. Standard practice should be to use light therapy first while the skin is cool. This helps the light support cellular processes and appearance. Keep the skin free of products or use a light-friendly serum. Heated skin, however, enhances UV results. Pair UV after heat therapy and heat therapy after PBM for the best sequence.

Coaching Through the Cycle Clients rarely connect their cycle phase to their skin outcomes. Understanding these body shifts will help your spa or salon stand out. Menstrual Phase (Days 1 to 6) Estrogen and progesterone are low. Barrier strength and hydration dip. Sensitivity rises. Focus on soothing hydration, light therapy before heat, conservative UV exposure, and strong moisturization afterward. Follicular and Ovulation (Days 7 to 14) Estrogen rises and peaks. Barrier strength and glow improve. Actives like vitamin C or retinoids are often tolerated more easily. This is a great time for visible PBM changes, new products that enhance outcomes, and elevated tanning results. Luteal Phase (Days 14 to 28) Progesterone rises. Oil increases. Breakouts are common and sensitivity returns right before the period.

Other Hormone Changes

Remember that results from tanning, light therapy, and saunas will shift throughout the month. Encourage long-term routines so clients can see their progress.

Stress and Cortisol

Following Up

High stress can increase discomfort during heat and reduce sleep quality. Blue light or bright light exposure in the morning and calming PBM in the late afternoon can support wake and sleep cycles.

If a client is concerned about results, get personal in a supportive way by asking where they may be in their hormone cycle. This opens the door for customized suggestions and product or service upsells.

Sleep and Melatonin

Ask questions like: “How is your skin today? Dry or oily?” “Are you feeling extra hot or cold today?” “We start light while your skin is cool for deeper benefit, then add heat, then tan.”

Offer acne clarifying services and products. Recommend lotions that will not clog pores.

Poor sleep slows recovery. Melatonin signals night mode for the body. Bright light in the morning and PBM or heat later in the day can help regulate this signaling. Insulin Sensitivity and Nutrition Large sugar swings can increase inflammation and breakouts. Suggest non comedogenic products to prevent pore clogs. Thyroid Low thyroid often appears as dry, cool skin and slower recovery. Emphasize moisturizers, PBM before heat, and shorter heat exposures. If a client raises medical concerns, remember these insights are coaching cues, not diagnoses. Refer them to their doctor for personal guidance.

Tanning Talk Dehydrated or sensitized skin looks dull more quickly after UV exposure, and clients usually assume this is their tan fading. Encourage moisturizers and barrier support. Uneven oil production or congestion can create patchy color or shine. Guide oily clients toward non comedogenic products or those that help clear pores.

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Keep notes on client comments and observations. Make sure staff is trained to recognize skin cycles and pair products or services accordingly. Always stay within general wellness language. Describe services as supporting healthy skin, improving appearance, or promoting relaxation. Avoid treatment claims and refer medical questions to licensed providers.

Onto Next Month Biology is powerful and often determines outcomes. Respect temperature, sequence, and hormone timing. This approach allows simple services and clear product suggestions to produce visible and repeatable results. Teach clients why the process works. Make the “how” as simple as possible. Then sell the plan.

EQUIPMENT, TECHNOLOGY, & INNOVATION

WellFit Powered by Mystic Elevates Full-Body Skincare With Luxe Spray-Booth Technology Innovation BY NADIN E LEE CART ER

A Decade Plus in the Making The WellFit Powered by Mystic booth marks the company’s first major innovation in more than ten years. Operating from its Ohio-based headquarters under the umbrella of INNOVÉ Beauty & Wellness (formerly Sunless, Inc.), the company has built a reputation for premium

spray-tanning equipment, self-tan skincare products, and salon-club installations. With this latest release, Mystic is repositioning the booth as not just a tanning solution but as a full-body skincare platform. The brand also took center stage at CES 2026 in Las Vegas this January, the world’s largest stage for consumer technology and innovation, where it showcased the new WellFit Powered by Mystic system to a global audience of industry leaders, media, and tech trendsetters. Randy Zeno, CEO of INNOVÉ Beauty & Wellness, captures the shift clearly: “Mystic has always been a favorite among salons for its reliability and stunning color results. This nextgeneration upgrade with WellFit skin care solution treatments reflects our commitment to delivering the most advanced skincare technology breakthrough in the industry.”

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JANUARY 2026

PHOTO CREDITS: ENVATO.COM

n an era where beauty and wellness increasingly merge, equipment and experience are stepping up to meet rising consumer expectations for technology, customization, and performance results. Leading this evolution is Mystic, a long-time innovator in the sunless tanning space, which recently introduced its next-generation booth system under the WellFit brand, a new luxury model designed to deliver full-body skincare in a high-tech spray-service format.

EQUIPMENT, TECHNOLOGY, & INNOVATION What’s New: Customization, Skincare, Comfort

Why This Matters in Today’s Market

At the core of the announcement is the upgraded WellFit booth’s expanded feature set. According to the brand:

The timing is notable. The broader wellness market has seen rising demand for integrated treatments that focus on skin health rather than simply color. This shift appeals to a savvy, self-care-oriented demographic.

• It offers WellFit Skincare Solutions, full-body treatments designed to hydrate skin, improve collagen, and protect the skin barrier. • It incorporates upgraded MagneTan technology, tuned for smoother, more even spray coverage. • The session is fully customizable and can be used either as an addon to a tan or as a stand-alone skincare treatment.

In short, the booth moves far beyond a traditional spray-tan system and becomes a holistic skincare experience. Salon and spa operators can now offer clients a differentiated service positioned between advanced skincare and luxury spray technology.

Marketing Consultant for INNOVÉ Beauty & Wellness underscores this trend: “With self care and performance beauty trending, our sleek new WellFit Powered by Mystic booth empowers businesses to captivate results-driven clients with premium, flexible skincare during tanning or as a stand-alone service.” By featuring the expanded booth at CES 2026, WellFit highlighted how technology, wellness, and personalization are converging in the beauty sector. Presenting skincare spray-booth innovation alongside the world’s most advanced consumer technologies positioned the brand at the forefront of the category.

For salons and spas seeking differentiation, the WellFit booth offers a compact, turnkey system that bridges the gap between tanning and skincare. It also opens new revenue channels, especially with clients who are seeking full-body rejuvenation rather than color. Technologically, the improvement of MagneTan and upgraded spray mechanics signals a focus on comfort and uniformity, traditionally key concerns for spray-tan users.

Business Opportunities for Salons and Spas For owners evaluating equipment upgrades or service add-ons, the WellFit booth presents several notable business opportunities: 1. Customization enables premium pricing. Flexible treatment options allow operators to create tiered experiences and expand revenue without additional staffing. 2. Cross-service flow builds retention. Clients who visit for spray tanning can be introduced to complexionfocused skincare treatments that enhance and prolong their results. 3. Strong equipment ROI. With TMAX integration and smooth installation, the booth introduces new revenue potential without expanding payroll.

PHOTO CREDITS: ENVATO.COM

4. A compelling marketing story. The positioning of a luxury model skincare spray booth offers rich narrative value for social media, influencers, and in-salon promotion. CES 2026 provided amplifying visibility, giving WellFit and INNOVÉ access to thousands of tech journalists, influencers, and wellnessforward consumers shaping the future of beauty innovation.

JANUARY 2026 | SUN IS LIFE MAGAZINE

EQUIPMENT, TECHNOLOGY, & INNOVATION Outlook: What Comes Next With the WellFit booth now available to order and its successful CES debut, INNOVÉ sets the stage for the next wave of in-salon spray and skincare technology. This release paves the way for new categories of specialized skincare booths that reach far beyond traditional spray tanning.

PHOTO CREDITS: ENVATO.COM

Future enhancements such as fragrance cartridges, dynamic heat zones, or digital interactivity may further elevate the client experience through software updates.

Positioning Within INNOVÉ’s Broader Portfolio

Client Use Cases and Target Audiences

INNOVÉ Beauty & Wellness notes that its brands Mystic, Norvell, VersaSpa, and WellFit together account for more than 18 million spray treatments annually across over 7,000 salons, spas, and fitness centers worldwide. The new booth strengthens this ecosystem by introducing a hardware upgrade that supports multiple service types.

The updated WellFit booth appeals to several key groups:

This launch signals that INNOVÉ may see the spray booth as a customizable service platform, not just a tanning device. By enabling stand-alone skincare treatments in the same footprint, the company positions itself ahead of competitors who still view spray-tanning solely as a cosmetic color service.

• Salon and spa operators who already offer spray tanning and are seeking upgrades or expanded offerings. • High-end clients looking for quick, results-driven treatments such as hydration, collagen support, and barrier repair. • Boutique or luxury operators focused on technologyforward services that leverage customization, scent, heat, and advanced skincare options.

For Mystic, the upgrade reinforces its leadership position. Zeno emphasizes this commitment: “This next-generation upgrade reflects our commitment to deliver the most advanced skincare technology breakthrough in the industry.” The company is betting that the treatment experience will deliver on its promise and integrate smoothly into workflows while creating strong ROI through client uptake, repeat visits, and premium margins. In a crowded wellness-technology landscape, differentiation is everything. By blending spraytanning mechanics with full-body skincare, fragrance, heat comfort, and advanced spray engineering, the new WellFit Powered by Mystic booth stands as a luxury model in the category. For operators looking to diversify offerings and align with the self-care plus performancebeauty trend, this launch presents a compelling opportunity. For more information on WellFit Powered by Mystic, visit: https://innovebw.com/brand/ mystic-tan-unity/ This is where beauty meets science and technology.

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JANUARY 2026

THE NEXT GENERATION IN FULL-BODY SKINCARE From the innovators behind the most trusted spray technology in the industry comes a new standard in full-body skincare. A step-by-step skincare system designed to cleanse, tone, and hydrate skin supporting full-body skin wellness in between WellFit sessions.

GIVE YOUR CLIENTS SOMETHING TO TAKE HOME!

INSPIRED BY CLEAN BEAUTY

PARABEN FREE

@WELLFIT.SKINCARE WELLFITSKINCARE.COM

WELNESS TRANSFORMATION & EDUCATION

PHOTO CREDITS: ENVATO.COM

Reset with Heat, Light, and Rest

The Winter Blueprint for Spa Success BY K RI STI N LEE SMIT HE RS , CLT

hort days, colder temperatures, and shifting weather fronts can nudge our biology toward low mood and increased pain. Your spa can help with services you already offer when they are framed correctly and delivered with safe, repeatable protocols. Think comfort, recovery, and wellness support. Always align language with evidence and device labeling, and avoid medical claims such as treat, cure, or diagnose. Follow session times for each device, space sessions so the body is not overworked, and screen for contraindications. If a client has any diagnosed condition or is under medical guidance, ask for clearance before starting any modality.

Saunas and Heat Sauna and other heat therapies help clients who feel stiff, move roughly, or need help calming their nervous system. The nervous system regulates heart rate, blood pressure, and stress responses. Passive heat can ease musculoskeletal discomfort, reduce stiffness, and improve mood and pain by raising core body temperature. Early data suggests that repeated passive heat sessions may reduce chronic pain scores. Position sauna as comfort care and recovery support. Screen for cardiovascular disease, pregnancy, dehydration risk, and heat

JANUARY 2026 | SUN IS LIFE MAGAZINE

intolerance. Encourage clients to drink about one ounce of water per minute of sauna use. New users should ease into temperature and duration, while regular users may tolerate higher heat or more frequent sessions.

Red and Near Infrared Light Therapy Clients often report calmer joint and soft tissue discomfort, easier movement, and faster recovery. Research supports photobiomodulation for osteoarthritis pain and functional gains when energy and wavelength ranges are appropriate.

WELNESS TRANSFORMATION & EDUCATION chronic respiratory conditions, and avoid use if they have been advised not to use supplemental oxygen.

PHOTO CREDITS: ENVATO.COM

UV Tanning

Target wavelengths of 630 to 670 nm and 800 to 860 nm. For skin support: 5 to 15 joules per session. For deeper musculoskeletal support: 30 to 60 joules per session. Sessions should be spaced every other day. Screen clients for low blood pressure, nitrate medications, seizures or epilepsy, photosensitivity, active bleeding, use of blood thinners, cancer or malignant tissue, pregnancy or breastfeeding, and contagious or infectious conditions.

Blue Light Blue light helps clients with acne prone skin by targeting surface bacteria. It should not be positioned as mood therapy. Wavelengths between 407 and 420 nm excite bacterial porphyrins, creating singlet oxygen that reduces C. acnes. Recommend every other day sessions, three to five times per week for mild to moderate acne. Clients should be free of topical products and wear eye protection. Screen for photosensitizing medications.

Cryo Exposure or Cold Plunges Cold exposure can offer brief bursts of energy, temporary reductions in

soreness, and a mood boost. Research shows it can temporarily reduce pain signaling and improve stress perception. Cold therapy works best as an add-on, not the main event. It should be used at the end of a session when paired with heat. New users should start at about 30 percent of maximum time and be supervised. Screen for cardiovascular disease, Raynaud’s, neuropathy, cold urticaria, or hypertension.

Massage Chairs and Vibration Massage and vibration can reduce stress perception, lessen muscle guarding, and improve overall comfort. A 2025 randomized controlled trial found reductions in depression, stress, and musculoskeletal pain in healthcare workers using automated massage chairs. Offer this as a parasympathetic reset to shift the body into rest and digest instead of fight or flight.

Oxygen Bars Oxygen bars can be offered alone or added to wellness pods. Controlled studies show short-term boosts in attention, recall, and reaction time. Position oxygen as brief alertness and clarity support. Screen clients for

Seasonal Affective Disorder protocols use bright visible light, not UV. However, UV exposure may influence mood related pathways. Studies show frequent tanners often prefer UV emitting beds over non UV options, suggesting a relaxing and reinforcing effect. Laboratory work shows UVB can induce betaendorphin release in keratinocytes, which may support comfort and relaxation. Another randomized trial found vitamin D improved SAD scores more than bright light therapy. If clients choose tanning for perceived mood support, frame it as relaxation and comfort, not medical benefit. Always follow exposure limits, spacing, and eyewear requirements.

Storm Aches and Pressure Swings Some clients notice more pain on days with quick weather changes. Research is mixed, though several studies show associations between humidity, barometric pressure, and osteoarthritic pain, and pressure changes can trigger migraines in susceptible people. Ask clients whether their bodies are weather sensitive and help them plan recovery sessions on rapid change days.

Promoting These Services Market your offerings as comfort, recovery, and relaxation support. They do not treat, diagnose, or cure medical conditions. Follow device labeling, published dosing ranges, and adjust based on client response and safety.

SUN IS LIFE MAGAZINE |

JANUARY 2026

Are you ready for Artificial Intelligence? BY JOE S CH U ST ER

eadlines last fall reported that major corporations had significantly reduced staffing in recent months, with many pointing to artificial intelligence as a driving factor. Companies such as Amazon, UPS, Target, and Verizon may be adjusting after the pandemic hiring boom, but there is no question that AI adoption is having an impact. For decades, the tanning and wellness industry has been defined by personal touch, individualized service, and the art of relaxation. As we move past the halfway point of our fifth decade, one question rises to the surface. How will AI shape indoor tanning and wellness? We posed this question to our Salon Pros this month. Most of us interact with AI every day through marketing content, flyers, promos, videos, and targeted advertising. As creative as we may be, AI often produces these items faster and with impressive precision. But can AI open and close salons, interview and onboard staff, stock shelves, fold towels, clean beds, or replace lamps? Most importantly, can it create and nurture the personal relationships that keep our industry thriving? In my view, these responsibilities can only be handled correctly by real people. Our continued success depends on providing every guest with a pleasant, personal, face-to-face experience.

What the Salon Pros Say Vic Perrin, Total Tan The tanning and wellness industry is not completely removed from AI, but it presents both opportunities and challenges. By embracing AI as a complementary tool rather than a replacement, businesses can enhance the client experience while preserving the personal touch that defines our industry. The future depends on balancing technology with human connection.

Shay Ellen, The Sun Shack I am already noticing AI’s impact as we integrate it more deeply into the salon. It is changing the way we sell, helping us stand out by personalizing every visit through custom product recommendations and smarter membership options tailored to client behavior. It improves operations through better inventory tracking and faster responses to client messages. It elevates our marketing through targeted campaigns and on-brand captions, giving staff more time for the client experience. Our social media presence has nearly doubled because the team no longer spends hours struggling with what to post.

JANUARY 2026 | SUN IS LIFE MAGAZINE

Michelle Walters, Island Glow I am not losing sleep over a robot taking my job. Our customers come for an experience: the connection, the laughter, the customized glowups, the human touch. No algorithm can replicate that. The only real AI curveball I can imagine is more selfservice tanning or spa pods appearing in gyms or hotels. That could affect traffic for smaller salons. Even then, we will keep doing what we do best, evolving and staying ahead of trends. At the end of the day, you cannot automate care, passion, or connection.

PHOTO CREDITS: ENVATO.COM

SALON PROSE

SALON PROSE Emily Sigmon, Carolina Tan Staying ahead of the curve is essential in this fast-moving wellness space. I learned that firsthand when I tested AI and self-check-ins for tanning beds. On paper it looked efficient. In reality, it was a disaster. My numbers dropped almost immediately. The lesson was clear. People crave human interaction. Tanning and wellness services influence mood, confidence, and energy. Technology can streamline a process, but it cannot replace the connection that fuels the soul.

Andrea Pelascini, Beach Bums Tanning and Wellness Salon With AI gaining traction, I am relieved that my state requires staff certification. AI is valuable for systems and processes, but it cannot provide the personal connection clients expect the moment they walk through the door. I often refer to our salon as my happy place. That phrase originally came from clients who return year after year. Human interaction will always be necessary and will continue to be a strength in our industry.

comes through experience and, yes, even mistakes. In our industry, human contact is far more important than computer contact.

Patty Warren, Image Sun Tanning Blue Springs As a small business owner wearing many hats, AI feels like an office assistant. It helps with daily behindthe-scenes tasks. However, it cannot maintain cleanliness, operate equipment, or provide the inperson consultations our employees offer. It cannot replace emotional connection or community. AI can enhance marketing, scheduling, and follow-up, but it will never replicate the heart of what we do.

Tara Sanders, Touchable Tan Our motto is “Come Experience the Difference.” Outstanding customer service is our strongest differentiator, and AI cannot replicate that anytime soon. Our industry is built on personal opinions, personal results, and personal experiences. AI is impressive, but it still leaves a lot to be desired.

Lori VanDeWall, The Beach House From a technological standpoint, AI could replace many tasks in our industry. It could save owners thousands of dollars in payroll. It could even threaten the traditional salon model where the experience and relationships matter as much as the bottom line. But one thing AI will never replace is my most valuable asset: my team. AI is artificial intelligence. What we provide is authentic intelligence. Human contribution is essential to the success of a salon and to society as a whole.

Final Thoughts

Christine Kozaria Nelson, Glow Tanning Spa I would never want a computer deciding my skincare needs. I want a professional explaining why a product matters or why a specific tanning schedule is important. People rarely read instructions fully or listen closely to automated messages. They pay attention to a real person. AI could reduce staffing needs, which helps payroll, but it also limits the human learning that

AI will continue to influence how salons operate, market, and streamline administrative work. But the heart of indoor tanning and wellness remains unchanged. Clients come for the experience, the conversation, the expertise, and the sense of being cared for. Technology can enhance that experience, but it cannot replace the people who create it. Our Pros agree. AI is a helpful tool, but human connection is the irreplaceable foundation of our industry.

SUN IS LIFE MAGAZINE |

JANUARY 2026

BUSINESS OPERATIONS & MARKETING

Tired of Managing Payroll, HR, and Hiring Alone? How Smart Salon Owners Are Reclaiming Time (And Their Sanity)

Disconnected systems and poor support are out. Reliable tools and real help are in.

Running a salon should be about people, not paperwork We hear this often from salon owners: “We were nervous to make a change because of how bad things had gone before.” Many had a provider that overpromised but underdelivered. When problems came up, there was no one to call, no follow-up, and no real help. Some even faced serious issues like taxes not being filed correctly. We talk to salon owners every day who felt stuck, stressed, and unsure of what to do next. Many of them trusted a provider that promised to make things easier but ended up making things harder.

When problems came up—like payroll mistakes, system errors, or even missed tax filings—they had no one to call. The person who sold them the service stopped answering, and support was slow or unhelpful. These owners were left to fix big problems alone. Some waited on hold for hours or had to explain the same issue to different people. It was frustrating and unfair.

Here’s what we hear most: Most salon systems are hard to use and don’t work well together. You waste time entering the same info again and again. Support is often missing. You need tools that are simple, connected, and backed by real people who are there when you need help.

“Our biggest frustration was the lack of customer service and follow-up. We experienced a wide variety of issues that even ranged to our taxes not being filed properly. The salesperson who previously sold the deal ended up being nowhere to be found.” Glo Tanning CEO, Onyi Odunukwe

JANUARY 2026 | SUN IS LIFE MAGAZINE

TheThe Five Biggest Time-Wasters for Tanning Salon Five Biggest Time-Wasters for Tanning Salon Owners (And What to to DoDo About Them) Owners (And What About Them)

3.3. You’re Still the One Making Sure Everyone Gets Paid You’re Still the One Making Sure Everyone Gets Paid Correctly Correctly

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You run the salon. You run the salon. You run the salon. You run the salon. You run the salon. You run the salon. Let us handle the admin. Let us handle the admin. Lethandle us handle admin. Let the admin. et us handle the admin. Let us us handle thethe admin. Hiring and Onboarding · Time Management · Payroll and Taxes Human Resources · Integrations · Benefits Administration

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Time Management

Payroll and Taxes

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at: www.alliancehcm.com Visit usVisit at us AllianceHCM.com Visit us at AllianceHCM.com us at AllianceHCM.com Email:Visit tanning@alliancehcm.com Visit us at AllianceHCM.com Email tanning@alliancehcm.com Email tanning@alliancehcm.com Email tanning@alliancehcm.com Call: 800-863-8013 to talk someone to talk to Or call to 800-863-8013 Visit us at AllianceHCM.com Email tanning@alliancehcm.com Integrations Benefits who understands the salon world. Or call 800-863-8013 to talk to Benefits Or to talk someone who understands Or call call 800-863-8013 800-863-8013 to talk to to the Integrations Integrations Integrations Email tanning@alliancehcm.com Benefits Administration Integrations Benefits Administration someone who the Benefits someone who understands the salon someone who understands understands theworld. Administration Or call 800-863-8013 to talk salon to world. SUN IS LIFE MA G A Z I N E | J A N U A Administration R Y Administration 2026 47 salon world. salon world. Integrations Benefits someone who understands the

CERTIFICATION, TRAINING & PROFESSIONAL DEVELOPMENT

PHOTO CREDITS: ENVATO.COM

Why clients aren’t getting tan, tanner or tannest BY STA FF WRI TER

The Coaching Lens When units perform, lamps are fresh, acrylics are sound, and maintenance is on time, stalled color usually lives on the client side. Biology, medications and supplements, topicals, and routine choices can dull outcomes. The fix is coaching, not blame. Coach what you can control, teach cadence and recovery, and celebrate small wins.

Biology First Fitzpatrick skin typing sets the ceiling. This is a 6-point scale classifying skin based on its reaction to UV light, from Type I (always burns, never tans, very fair) to Type VI (never burns, deeply pigmented), helping assess skin cancer risk and guide sun protection. Note that lower skin types need realistic targets. Endocrine shifts such as thyroid and menopause can alter turnover and melanocyte activity. Low iron or poor perfusion (blood flow) can blunt development. Mature skin often exfoliates unevenly. Action plan: gentle minute increases, steady hydration, barrier support at night.

Medications and Supplements: Say It Right Some products increase UV sensitivity,

while others calm pigment formation so visible depth takes longer. Watch lists: • Retinoids and strong topicals: thin the stratum corneum, keep minutes conservative. • Hormonal agents: can shift response or create unevenness. • SSRIs and other psych meds: may change heat tolerance, progress in smaller steps. • Antibiotics, antifungals, NSAIDs, acne meds: common photosensitizers, keep times conservative. • Antihypertensives and diuretics: can impact perfusion or heat tolerance, shorten if needed. • High antioxidant stacks (vitamin C, polypodium leucotomos): excellent for wellness, may slow the look of depth. • Glutathione and NAC: tone may look clear and even, deeper shades can take longer; pace minutes. • Copper and tyrosine status: influence tyrosinase; oral L-tyrosine evidence is mixed. Staff guideline: never advise stopping medications; suggest a physician consult for concerns. Micro script: “Your supplements are excellent

for skin health. Because they calm pigment signals, your color may build more slowly. We will hydrate and pace minutes so you reach your best natural shade.”

Topicals and Wash Habits Hidden SPF, zinc or titanium residues, and mineral makeup can block UV. Brighteners such as niacinamide, arbutin, kojic acid, licorice, vitamin C, hydroquinone, and azelaic acid can reduce melanin formation or transfer. Heavy balms act as occlusives, helpful at night but not before a session. High-pH washes dehydrate. Overexfoliation strips color early. Skipping an accelerator leaves skin dry, and light scatters. Training move: Tan Positive Shelf • Tan-safe cleanser with no SPF residues • In-session accelerator • Evening barrier moisturizer Micro script: “Your daily primer protects you outside. In the salon, it can block light. On session days, we switch to tan-positive care.”

Routine and Timing Session spacing drives melanogenesis. Clients should follow

SUN IS LIFE MAGAZINE |

JANUARY 2026

CERTIFICATION, TRAINING & PROFESSIONAL DEVELOPMENT an every-48-hour rhythm. Stack sessions too close, and you add redness without color. Go too far apart, and momentum stalls. Hot showers, chlorine, and scrubbing right after a session undo gains. Shave the night before, not right before. Encourage electrolyte water and healthy fats.

Training move: Tan Builder Card Confirm Fitz type, minute plan, nextvisit spacing, approved cleanser and moisturizer, and hydration target. Save notes in the client account for quick staff access.

Wellness Equipment Integration Select one support per visit to protect hydration and recovery. Vibration plates: 3 to 5 minutes preUV, low to moderate intensity. Avoid with pregnancy, DVT history, recent surgery, or unstable joints. Script: “Two minutes wakes circulation, then we tan.” Red light therapy (PBM panels and facials): 8 to 12 minutes pre-tan as a primer, or 10 minutes post-tan for recovery. PBM does not tan; it helps skin perform. Script: “Prime with red light, moisturize after, steady rhythm.” Infrared therapy and saunas: brief warmup of 5 to 10 minutes if used before UV, then cool water, pat dry, apply accelerator, and tan. Best used after UV or on non-UV days. Shorten with antihypertensives, diuretics, SSRIs, or heat intolerance. Script: “Short warmup, rehydrate, tan, longer sauna later.” VersaSpa Pro WellFit treatments: Prep to balance pH and clear residues before UV or spray; Moist

after to lock water; Legs add-on helps below-knee lag. Script: “Prep replaces your primer on session days so color can build.” Cryotherapy (whole body or local): schedule after UV or on non-UV days. Do not chill right before UV. Follow device label (1.5 to 3 minutes), rewarm slowly, hydrate, and moisturize. Use caution with uncontrolled blood pressure or Raynaud’s, a condition where cold temperatures can limit blood flow Script: “Tan first, cryo later for great recovery.” Wellness pods, vibroacoustic cushions, gemstone mats: 10 to 20 minutes post-UV or on off days. Script: “Recover today so the next session stacks cleanly.”

Fast Troubleshooting Flow • Confirm equipment variables are green. • Identify Fitz type, set a realistic endpoint. • Scan intake: medications, supplements, brighteners, hidden SPF, exfoliants, shower and shave timing. • Touch test for dryness. If dry, postpone UV; use WellFit Prep, red light, moisturizer, and tan next visit. • Adjust dose and spacing, select one support device. • Align retail and reassess in seven to ten days.

Staff Scripts That Build Trust “Your skin is responding; it needs the right cadence. Today, two minutes on the plate, a conservative UV step, red light after, and barrier care tonight.” “Some daily products are designed to block pigment. On session days, we switch to WellFit Prep and an accelerator.”

JANUARY 2026 | SUN IS LIFE MAGAZINE

“Heat feels great, but a long sauna right before UV dehydrates. We will tan first, sauna later, with water and electrolytes included.” “Cold helps recovery. We will schedule cryo after UV or on a nonUV day.”

Quick Win Stories Dry Skin Detour: Fitz II stalled at light beige. Tan-safe cleanser, accelerator, spacing at 48 hours. Two weeks later, clear jump, no redness. Brightening Stack Slowdown: Glutathione plus NAC, face lagged. Removed hidden SPF, boosted hydration, steady spacing. By week three, even medium tone. Circulation Lift: Fitz II with cool extremities. Two minutes of vibration pre-UV and red light post-UV, spacing at 48 hours. Day ten, legs matched torso. Residue Reset: Fitz III using vitamin C primer and mineral makeup. WellFit Prep plus PBM primer, sauna moved to off days. Week three, even face and chest.

Compliance Reminder Never tell a client to stop or change a prescription. Never diagnose. Follow device labels for eyewear, distance, time, and contraindications. Use neutral language and refer medical or heat concerns to the client’s healthcare professional. Document photosensitizer and heat flags in POS notes.

Bottom Line Coach what you can control. Standardize intake and retail. Pair one device support per visit. Teach cadence and recovery, and celebrate small gains. Clients move from not tanning to tanner to tannest with safety and predictability.

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BUSINESS OPERATIONS & MARKETING

The Power of Fun at Work Why It’s More Than Just a Good Time BY KAT E ZAB R IS KIE

hen most people think about work, “fun” probably isn’t the first word that comes to mind. Deadlines, meetings, and spreadsheets? Sure. But laughter, camaraderie, and a little silliness? That often feels like a luxury, not a priority. Here’s the truth: fun at work isn’t just about blowing off steam or throwing office parties. It’s a powerful tool that drives engagement, strengthens teams, and boosts productivity. Companies that prioritize fun don’t just have happier employees—they have better-performing ones, too. Let’s look at why fun at work matters and how to make it part of your culture.

Why Fun at Work Matters

Reason One: Fun Fuels Engagement Engaged employees are invested in their work. They bring energy, creativity, and focus to what they do. And what sparks engagement? A workplace where people actually enjoy being there. When employees laugh together, share jokes, or bond over lighthearted moments, they form a sense of connection and belonging. That connection translates into higher morale, stronger commitment, and better results.

JANUARY 2026 | SUN IS LIFE MAGAZINE

PHOTO CREDITS: ENVATO.COM

Fun isn’t frivolous—it’s foundational to a healthy workplace.

BUSINESS OPERATIONS & MARKETING Reason Two: Fun Reduces Stress Let’s face it—work can be stressful. A little humor, a quick game, or a shared celebration can break the tension. Fun gives people a mental reset, helping them tackle challenges with a fresh perspective. It’s backed by science: laughter lowers cortisol (the stress hormone) and releases endorphins, which make people feel happier and more relaxed. Reason Three: Fun Boosts Collaboration When people are having fun, they’re more likely to trust each other, communicate openly, and collaborate effectively. Fun creates a safe space where ideas flow freely and teams solve problems creatively.

What Fun at Work Looks Like Fun doesn’t have to mean foosball tables or elaborate theme days (though if that’s your vibe, go for it). It’s about creating moments of connection, levity, and celebration that match your team’s personality. Idea One: Celebrate Wins— Big and Small Got a team that crushed a project or a colleague who hit a personal milestone? Celebrate it! • Host a lunch, bring in treats, or take a few minutes during a meeting to acknowledge the achievement. • Even a simple “shoutout” in an email or chat can make someone’s day. Idea Two: Inject Humor into Everyday Moments Work doesn’t have to be all business, all the time. • Share funny memes in Slack or Teams. • Start meetings with a fun question like, “What’s the weirdest thing you’ve Googled this week?” • Allow space for laughter—it’s not

wasted time; it’s team bonding. Idea Three: Plan Activities That Matter Forget forced fun like awkward icebreakers or mandatory teambuilding games. Instead: • Ask your team what activities they’d genuinely enjoy—escape rooms, bowling, volunteering, or something else. • Keep events optional and low pressure so people can participate without feeling obligated. Idea Four: Make Room for Play Sometimes, a touch of playfulness makes all the difference. • Host a trivia lunch or a “best Zoom background” contest. • Bring in themed dress-up days, like wearing favorite sports team gear. • Encourage friendly competition that keeps things lighthearted. The goal isn’t to distract from work— it’s to make work more enjoyable.

How Leaders Can Foster Fun Fun at work starts at the top. If leaders don’t embrace it, employees won’t either. Great leaders make fun a natural part of the culture. Action One: Set the Tone Be the first to laugh, celebrate, and encourage levity. When leaders show it’s okay to have fun, it gives everyone else permission to do the same. Action Two: Make It Inclusive Fun should never feel cliquey or exclusive. Make sure activities and celebrations are accessible to everyone, regardless of schedules, preferences, or abilities. Action Three: Balance Fun and Focus Fun isn’t about derailing productivity—it’s about enhancing it. Great leaders know when to joke and

when to focus, helping their teams strike the right balance.

Make Fun Part of Your Culture Creating a fun workplace doesn’t happen overnight, and it doesn’t come from forcing people to participate in things they don’t enjoy. It’s about building a culture where fun feels natural, not manufactured. Start small: • Celebrate a win with donuts or coffee. • Add a lighthearted question to your next meeting agenda. • Encourage employees to share playlists, recipes, or movie recommendations. Over time, those small gestures create a culture where people genuinely look forward to being at work—not just for the paycheck, but for the experience.

The Bottom Line

“Fun at work isn’t fluff. It’s the secret ingredient that makes teams stronger, workplaces healthier, and employees more engaged.” When done right, fun isn’t a distraction—it’s a productivity booster, a stress reliever, and a connection builder. So the next time you hear laughter down the hall or see a group of employees taking a quick break to play a game, don’t roll your eyes. Lean into it. The workplaces that embrace fun are the ones where people do their best work—and have a great time doing it.

SUN IS LIFE MAGAZINE |

JANUARY 2026

the experts

SUN & WELLNESS MAGAZINE

Joe Schuster

Amara Omoregie

Quinn Cooper

Aliesha Colvin

In addition to serving as our Editor in Chief, he’s also one of our contributing writers and serves as the Director and Instructor for our Sun is LIfe certification and training.

Amara Omoregie has two decades of experience with revenue operations, sales, and marketing. She’s helped companies, ranging from startups to Fortune 500s, generate millions of dollars in capital by using her CMO approach of building brands from the inside - out. She is currently the Chief Marketing Officer of Glo Tanning.

Quinn Cooper has been a professional in the tanning industry for years, showing his passion for wellness at every turn. He is a proud Senior Account Executive of SUN IS LIFE as well as being a salon owner himself.

Executive Director of Sun is Life Magazine, Aliesha Colvin, has spent over a decade in the beauty world and the last three of those helping shape the tanning industry’s creative side. Outside of the office, she channels her energy into her photography business and her social media communities – where she platforms others loving the skin they’re in.

Kristin Smithers

Lisa Saavedra

Nadine Carter

Kate Zabriskie

Kristin Smithers, the Red Light Queen™, is a Board Certified Light Therapist through the Board of Advanced Natural Health Sciences. A lifetime SPIE member and WALT member, she’s been active in the tanning industry since 2016 and a salon owner since 2019, blending science with real-world results.

Lisa Saavedra’s experience in the tanning industry features years of dedication. As the Director of Brand Development for the Devoted Creations family, she has helped mold the sunless tanning industry into the efficient, fashionable, and powerful force it is today.

Nadine Carter is the Internal VP of Marketing at Innove’ Sunless Tanning. Her love of tanning culture as well as encyclopedic knowledge of tanning technology makes her an asset to any project she’s involved in.

Kate Zabriskie is the president of Business Training Works, Inc., a Maryland-based talent development firm. She and her team help businesses establish customer service strategies and train their people to live up to what’s promised. For more information, visit businesstrainingworks.com.

SUN IS LIFE MAGAZINE |

JANUARY 2026

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