INDUSTRY INTELLIGENCE & MARKET LEADERSHIP sunless tanning into a respected craft rooted in education and skin science. These women are:
• Leading local education about DHA safety
change that strengthens industry wide visibility and signals the unofficial start of tanning season. The new date aligns perfectly with International Women’s Day on March 8, shining a spotlight on the entrepreneurial women in the market.
• Expanding representation among diverse skin tones
The refreshed National Spray Tanning Day celebration is designed to:
• Building thriving beauty businesses through mobile services
• Build stronger industry unity
• Healthy, inclusive tanning practices
• Honor women owned salons and mobile artistry
• A celebration of diverse skin tones
• Offering inclusive beauty solutions
• Innovating with color theory, body contouring, and prep science Mobile artists, in particular, continue reshaping the accessibility of professional tanning by bringing tailored, science backed services into private homes, group celebrations, and bridal suites. Location owners are providing wellness experiences. Both have opened the industry to new clients and new body confidence journeys.
The Official New Date To Celebrate The Owners And Artists This year marks an important milestone. National Spray Tanning Day officially moves to March 6, a
• Celebrate skin wellness for every skin tone
an aesthetic. It is a ritual of empowerment, inclusivity, and wellness. March 6 gives the industry a moment to amplify that message and highlight: • Women led business stories • Skin care driven sunless education • Advanced DHA science
• Before and after transformations
• Reinforce safe DHA usage
This one unified moment allows the industry to speak with a single, powerful voice.
• Kick off tanning season with education and fresh client engagement
The Future Of Sunless Tanning Is Inclusive, Radiant & Science Driven
As tanning season begins, this is the ideal moment to help clients understand how skin prep, hydration, and aftercare influence DHA development. When clients treat spray tanning as part of their skin care regimen, not a separate beauty step, results improve dramatically.
With consumer demand rising and advancements in skin care science accelerating, spray tanning now sits at the intersection of beauty tech, skin wellness, and women led innovation. Innové Beauty & Wellness continues advancing the ALL SKIN category through Norvell’s clinically informed formulations and Mystic’s customizable booth technology.
Spray tanning is no longer just
Join the Movement. Share your glow, your story, and your artistry using #NationalSprayTanningDay
#InternationalWomensDay
#IWDay
Where Beauty Meets Science and Technology SUN IS LIFE MAGAZINE | FEBRUARY 2026
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