WORK
WHY ADVERTORIALS
WHAT IS AN ADVERTORIAL?
An advertorial is an advertisement in the form of editorial content.
[Advertorial] = [Advertisement] + [editorial] Essentially, it’s your words, promoting your company or
How to put an advertorial together?
product…but it almost looks like a regular article in the
An advertorial is more detailed than an advertisement
magazine. It’s essentially an advert, that walks, talks
helping potential costumers understand more about
and acts like an editorial. And when your advertorial
your company or product.
looks like the rest of the magazine, you are able to use the connection that the magazine already has with its readers. In that way you are able to reach the readers more directly with your message. The difference between editorial and an advertorial is that regular editorial is the impartial viewpoint of the
When writing an advertorial: • Focus on good content. The key selling point of the advertorial is the credibility it has “borrowed” from the publication it appears in. • Write an engaging headline.
publication’s writer, it is not the writer’s duty to promote
• Understand the product/brand.
any one company – an advertorial or advertising does
• Use a byline and photos.
that. In an advertorial a company can make claims that is applicable to the company, something the publication’s writer cannot do in regular editorial or
• Write an advertorial people will read. • Tell a story.
news as the editorial team cannot vouch for a private company. All advertorials will carry a small strap at
Or get the capable writing team at SA Jewellery News
the top indicating that it is an advertorial.
to write it for you.
ADVERTORIALS WORK. Book yours in SA Jewellery News now. Advertorial rates are the same as SA Jewellery News’ normal advertising rates. Assistance with writing and layout will be done at no extra cost.
TO BOOK, CONTACT IAN STARNES ON TEL: (011) 883-4627 OR E-MAIL: IAN@ISIKHOVA.CO.ZA