Iris Kauffman Work

HELLO & WELCOME TO MY WORLD

BUILDING UNIQUE BRANDS IS WHAT I LOVE!

Every company, NGO or institute started with an idea and a story, I am here to visualize that story step by step and to help you make your idea become reality.

As strategic designer and art director, I help companies and organizations that are in transition. Together with a great team of high-end independent professionals, I develop complete brands with the main focus on sustainable brands. I love to collaborate because I believe that we can make the world a little bit better together. The more complex the issue, the bigger the challenge to improve a new way of thinking in creating high-end solutions for our clients, their community, and their environment...

Key: Strategy, Branding, and Corporate design

SOUL WATER

A GREENER PLANET TOGETHER

Soul Water was born from the idea that everyone should be able to enjoy good quality tap water. They create sustainable solutions when tap water is not available and offers an alternative against plastic PET bottles worldwide. Starting with offering aluminum cans which are eternally recyclable, and with customized stainless steel water bottles to take from home. As a social enterprise, Soul Water supports two NGO’s by donating 10% of the turnover of each sold can. The NGO’s are Just digit and the movement on the ground.

As art director, I developed their brand book, corporate identity, photography, and all online communication items like the website and online social media campaigns. I did this closely together with the founder. Soulwater is a social brand that puts purpose before profit!

ALLEEN TALENT TELT!

SOCIAL CAMPAIGN FOR EMPLOYEES WITH DISABILITIES

In a world where too many talented people with disabilities are excluded from the labour market and where companies are asked for a social return on investment, a quota was created for an inclusive labour market (with a fine as a sanction). VNO-NCW, together with its members, lobbied for the use of a voluntary agreement to create 100,000 jobs for people with an occupational disability so that a quota or fine is not necessary.

For this challenge, I helped set up a campaign in which various expressions online and offline called on all employers within the Utrecht region. A toolkit was also developed with which various organizations in Utrecht could easily organize an event in the relevant campaign style.

Concept: Only talent counts. It’s not about what you look like, it’s about the unlimited talents you have.

HUMANAID

Humanaid is a flexible and digitally accessible community that empowers you to take immediate action when a humanitarian crisis is happening.

Questions like, how can we help people in need? ‘Impact Now but How?’ is asked all over the world. Humanaid has the answer and they empower people to take action whenever they care about a crisis. Together we create international aid campaigns when humanitarian crises erupt.

For Humanaid I designed several online communication items to spread the word.

Campaign instagram templates

Corporate instagram templates

MEDI FELLOWS

Medifellows is a new social media platform based in Capetown. Medifellows helps doctors stay connected with like-minded individuals.

I developed a concept: connecting the dots. Based on atoms & molecules. I wanted to create a look that is systematic, scalable and simple. The identity is based on one grid and all elements (dots) are placed on that grid. Inside this grid the magic happens.

Within this system we can create several shapes, numbers and the whole alphabet. This leaves space for further personalisation and customisation of stationary assets like business cards, brochures and animations.

A NEW WAY TO CONNECT AND ENGAGE WITH MEDICAL MINDS FROM AROUND THE WORLD.

FELLOWS READY TO KISS SOME DOTS?

The design system

A systematic formlanguage combined with all the elements

Sub logo’s by playing with the grid

EVOKE FROM CONTRACTOR TO TECHNOLOGY COMMUNITY

Evoke is a Dutch secondment agency specialised in technological talent. The competition on that market is big and representing the very best talents is essential for that market.

QUESTION: How to become the biggest secondment agency specialised in technology representing the best technological talent?

ADVISE: With Total Identity we advised them to become a community for technological talent in order to attract those talents from university

OUTPUT: We developed a young brand: less corporate than it’s competitors, geared more towards a youth market. A brand with a recognizable own opinion. A brand that makes it clear from the start: You are important. You make your own choices, Evoke guides you in your way to the top.

BOROW A BRAND

Borow A Brand stands for quality and consiousnes.

Here you can only find A labels for women who are taking their careers serious. If you want to be an A you have to wear top notch quality labels. They are well made from the finest fabrics, ecologic and by upcoming designers. As a member you have always excess to a wide collection of A class quality brands.

Together with the team of Hustle and Heart I developed their logo and Identity.

SURFANA

DO YOU READ SURFANA?

This concept is based on a very old but smart way of communication. The egypts adored their gods and made amazing structures full with hieroglyphics. This was their language to their gods.

To communicate this lifestyle I created a Surfana language. This language excists out of icons and signs. You can find these signs on all the items of the Surfana festival.

The whole Identity is made in a woodcarf style. This was the first technic how the surfboards were decorated.

THE COTTON CASHMERE

Khasto is a family business that has its origin in the 1980´s. The background of the family has its roots both in Holland and in North India.

They offer a wide variety of traditional Northern Indian textile techniques in wool, cotton and silk products, and are closely involved with the production process that they keep and promote locally in North India. The design of their collection is 100% unique, and is kept in-house. Their staff has a long history of working in development projects in India and they donate to foundations such as Rumahedi Foundation and Duniya Foundation.

I created their corporate identity together with the owner of Khasto and we are still developing new ideas to share the ideologie of Khasto.

KHASTO

BRANDING PASS UNLEASH YOUR 360 STRATEGY...

Branding Pass is a marketing agency from Paris with a focus on airports and aviation.

Together we approach companies specialized in aviation. I was involved with multiple projects and pitches like the pitch of Bahrain airport and a campaign for Biaritz airport.

cover summary

BAHRAIN INTERNATIONAL AIRPORT

WELCOME CAMPAIGN - FEELS LIKE COMING HOME

Acting as advocates of the devil we tend to think that the B.I.A. doesn’t have a distinctive or strong USP. That’s why we like to suggest a more emotional approach. Focused on a feeling instead of a instrumental property of the airport. With this approach we also create a possibility to communicate about the country of Bahrain. Given this starting point we tried to imagine which positive emotions Bahrain could evoke by it’s potential visitors.

This is how we see it:

- Bahrain (and it’s airport) is a very hospitable country that gives you a warm welcome.

- It’s reliable and it offers it’s guests and inhabitants comfort and safety.

- It’s a small island, a small community, therefore it offers intimacy. Consider this and you can say that Bahrain gives you the same feeling like coming home. It may not even be your home, but it will give you the same feeling.

PITCH

key visuals

Welcome campaign proposal for the new airport of Bahrain

Campaign logo with space for slogan

BOLDLY GO

For the new consulting market, BOLDLY GO INDUSTRIES, we have designed and implemented a scalable, digital brand design within just three months.

The start-up incubator BOLDLY GO INDUSTRIES has emerged as a new company from the strategic development of the BTEXX Group. To communicate adequately in different channels, we used clear, minimalistic basic components and a dynamic, eye-catching key visual that forms the basics for the brand.

For this Start-up, Wir design and BOLDLY GO INDUSTRIES developed the website and company presentation.

COLLEGEHOTEL ALKMAAR SERVICE FROM A TO Z

The Collegehotel is a 3 star hotel, located in Alkmaar. This hotel used to be an old school build entirely in the famous Amsterdamse School architecture.

QUESTION: We want an identity with a high-end look & feel, a clear attractive website with a simple but effective booking system and a fitting concept for our interior.

ADVISE: Turn your visitors into loyal guests by giving your guests more than just a room. Deliver a 5 star hotel experience with an A to Z service.

RESULT: I developed a new service package and created an high-end identity that’s clear and sober with a wink to the old days Together with the owner we decorated every room and public space with a school minded styling of the twenties.

KONINGSOORD

Koningsoord is a beautiful, versatile and adventurous residential and rural area located with a complete unique character, equipped with modern shopping facilities recreational facilities, where the mystique of the monastery is still daily visible and palpable. A generous place to live. A royal place.

For this project we proposed a new logo with sub logo’s in a royal style.

At Koningsoord you feel like a royal.

WE ARE TELESCOPE

When you start to focus, magic happens! Combining two worlds will give you deeper insights.

Telescope is a young advertising agency in Amsterdam specialized in online campaigns. They look beyond the question and use science for this. As far as Telescope is concerned, creativity can’t work without science.

QUESTION: We need a new identity with our new name.

RESULT: For Telescope I have developed a complete black & white identity. The concept is based on a focussed and unfocused world. When you combine these two worlds and their characteristics, respective qualities are positively enhanced and magic will exist. The identity consists of a slanting play of lines based on the number of degrees.

STICHTING NIEUWE HELDEN Create Connect Encounter: philosophy

In a world where there is no longer one truth, one overarching ideology and everyone has to decide for themselves what they stand for and what their ideas are. There is more need than ever for meeting in real time. Isolation is empowering for society.

St. Nieuwe Helden creates moments where you encounter yourself, someone else and the world around you so that it touches you in your own search, a moment where you should not must and therefore may be.

I restyled the entire identity into a kind of communistic political movement identity and developed a campaign to recruit more friends, heroes & members.

logo

corporate brochure

CEGEKA - RECRUITMENT CAMPAIGN

The perfect match

Finding a job is no problem for a IT person.

Finding the job that really suits you is against that. . . that is quite a challenge.

That is why we have set up a completely new platform based on Tinder. You make your profile based on your work experience. And you supplement that with your wishes for the future, in broad lines such as Tinder. Then ICTinder from Cegeka looks for the best “partner” for you.

AXA

AXA had a positioning problem. The brand was visually too fragmented. Together with Anna Noyons we have developed a complete new identity and packaging line for them.

Now there is one line for the entire European market that makes the brand more visible in the market. We also designed a complete new icon set what made the communication on the packaging more cleare and created hereby more space for the product.

PARLEY / ADIDAS

Parley is an organization that works against plastic marine pollution. As a diver I have to deal with this every year and it is wonderful to see that Parley actually brings change by collaberate with multiple companies.

Parley has, among other things, entered into a partnership with Adidas. For the Adidas / Parley Ocean Collection I developed a few campaign images as free work to immerse myself more in this collaboration.