MEETING THE INDUSTRY
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Color Design at Lechler Village Held on Wednesday, 10 July, the event “Color Design at Lechler Village” was an opportunity for the company to present its customers and partners with its new thematic village devoted to the culture of colour and its project “The Way of Ethic Colors”, which includes four collections exploring the ethical dimension of colour and creating new chromatic and material landscapes for home interiors.
C
olour is not just an aesthetic element but also a force capable
dialogue with the outside environment, creating balance and serenity.
of influencing emotions, behaviours, and values. It was with this
Awareness: it represents consciousness and durability, with neutral
in mind that Lechler, the paint manufacturer based in Como,
tones and iconic materials that blend into urban and historical contexts.
Italy, opened the doors of its new “Lechler Village” on Wednesday, 10
Change: it expresses transformability through bright, saturated
July. Conceived as a “factory of ideas”, this innovative place welcomed
colours designed to dynamise spaces and make it easier for them to
customers and partners in a hearty environment designed with creativity
adapt to new requirements or desires. This theme is ideal for those
and sharing as the focal points. During the event, Lechler also presented
looking for versatile spaces ready to evolve with changing needs.
its new project, “The Way of Ethic Colors”, which includes four collections exploring the ethical dimension of colour.
The Way of Ethic Colors: the four themes of the new offer
An immersive experience at Lechler Village The new “Lechler Village” presents itself as a future-oriented place, an authentic “factory of ideas”. Conceived to create a welcoming, healthy, and comfortable environment, it is designed to offer shared working,
Lechler’s new collection, premiered at Fuorisalone 2024, is divided into
thinking, and living spaces. The aim is to enhance the creativity that
four main themes: Involvement, Equilibrium, Awareness, and Change.
emerges from exchange and contamination inside and outside the
Each of them reflects a different approach to colour design, always with
company. Initially, construction has focused on the Village Gardens and
sustainability as a key element.
the “Le Déjeuner sur l’herbe” Bistrot, surrounded by native vegetation.
Involvement: inspired by emotional intensity, this collection features
This union with nature represents a harmonious beginning, ideal
tints ranging from blues to cool greys juxtaposed with deep, warm reds.
for fostering relationships. After a walk through these spaces, where
These are ideal for crafting spaces with a temporary chromatic and
participants could directly explore the colour choices made and the
emotional focus, capable of engaging and stimulating the emotions of
products used for painting the various areas, the event ended with
those who live within them.
a happy hour at Lechler’s Bistrot, a moment of conviviality and an
Equilibrium: it finds its essence in harmony with nature, offering a
opportunity for dialogue among all participants.
palette of complementary colours, such as tonal greens and pinks, with matte and pearl finishes. This combination is perfect for spaces in
© Lechler
202 N. 88 - JULY/AUGUST 2024 - international PAINT&COATING magazine
For further information: www.lechler.eu
© Ipcm