BRAND-NEW
Lechler is the New Partner of the Cycling Team Polti Kometa The coatings manufacturer Lechler has announced it signed an agreement with Team Polti Kometa. The collaboration will enable both companies to face the upcoming challenges and reach even higher goals.
“T
ogether, united by a common thread
must take responsibility. Second, the path
of Lechler will go beyond sponsorship and will
called passion,” so begins the press
undertaken never ends, but lives on constant
see the Como-based company involved in a
release with which the coatings
study, effort and updating of one’s knowledge,”
project for 2024 that cannot yet be revealed
manufacturer Lechler announced it has signed
writes Lechler.
now.
an agreement with Team Polti Kometa. Over
All this leads to a parallelism with a sport
“What is a BUSINESS? The same question
the past few years, Lechler has evolved from
where physical performance and technology
asked to myself or to Ivan Basso will elicit
a simple paints and coatings manufacturer to
are always taken to the highest level and
different answers. However, what is common
a company promoting a sustainable colour
where the quest for ‘marginal gain’ is
is the driving force that pushes the companies
culture. More specifically, the Como-based
exasperated: cycling. It was then inevitable,
we represent to perform better and better,
company has started two projects:
due to similarity of intentions and geographical
to constantly question themselves, to reach
The established Color Design project, that
proximity, that Polti and Lechler would meet
a goal and immediately find another more
combined both the technological and the
to build a piece of the future together through
ambitious one: passion for what we do. Today,
humanistic aspects of the colour, with nature
the Polti Kometa team. A future that has a very
we begin a journey together, hoping that our
as inspiration to create long-lasting beauty.
precise shape, that of a bicycle, the sustainable
venture will contribute to the creation of new
The ESS&RE project, the newest one, which
vehicle par excellence.
ventures signed by the team’s cyclists,” has
provided meaning, value and direction to the
Lechler has specialised in high-performance
stated Aram Manoukian, the president of
change of perspective towards environmental,
and ultra-lightweight carbon coatings since
Lechler and leader of Confindustria Como.
social and economic sustainability.
the early 2000s, thanks to its collaboration
Ivan Basso, two-time Giro d’Italia winner and
“It is a difficult job with two peculiarities: first,
with Formula 1 racing teams and with several
co-founder of Polti Kometa, echoed him: “I am
at the centre is the human being, who as
bike brands around the world, including the
happy, very happy: Lechler is a company that
an individual, team, community and family
Italian-Spanish brand Aurum. The commitment
immediately struck me for its history and for the innovative spirit it has. This is a partnership that will go beyond a simple sponsorship: there is a project, there is a study, there is
© Lechler
sharing, there is passion. That is why I am confident of the success of this agreement and of our journey together.” “As a sponsor of the Polti Kometa team, I am excited about the partnership with Lechler. From the very beginning, a solid sharing of values has bound us together and I am convinced the ethical consistency and shared intentions will result in a significant project, driven by a strong sense of responsibility,” has also commented Francesca Polti, the president and CEO of Polti. For further information: www.lechler.eu/en/
14
N. 85 - JANUARY/FEBRUARY 2024 - international PAINT&COATING magazine