COLOUR STUDY
BASF Color Report 2023 for Automotive OEM Coatings – The Old Standard Automotive Colour Wheel is Changing Edited by BASF Coatings GmbH Muenster - Germany
In the trend research released last Autumn, BASF stated that the traditional automotive colour wheel was going through a transformation. The recently released 2023 BASF Color Report for Automotive OEM Coatings provides hard data to back up that trend: white, black, grey and silver are still dominant for non-commercial light vehicles, but chromatic colours remain stable.
T
he BASF Color Report for Automotive OEM Coatings is a data
white is still king, but black gained in popularity, taking market share.
analysis from the Coatings division of BASF based on global
Achromatic colours, which have always formed the foundation of
automotive production and paint application to non-commercial
automotive colour, are experiencing a significant shift. While white continues to hold its position as the most popular colour for light
In previous trends research, the company declared that the traditional
passenger vehicles, it has seen a notable decrease in market share. In
automotive achromatic colour wheel was shifting. The recently released
contrast, black has surged in popularity, gaining market share at the
2023 BASF Color Report for Automotive OEM Coatings highlights it:
expense of white.
© BASF
vehicles in 2023.
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N. 85 - JANUARY/FEBRUARY 2024 - international PAINT&COATING magazine