© John Deere
FOCUS ON TECHNOLOGY
SPECIAL ISSUE ON ACE & OFF ROAD VEHICLES
Industry 4.0 and Sustainability: the Two Cornerstones of John Deere Ibérica’s Investment in Paint Mixing and Feeding Equipment for Its Two Transmissions Finishing Lines Alessia Venturi, ipcm®
The trademark with a deer against a green background is world-famous: who would not immediately associate it with John Deere when seeing it on a tractor? This American multinational specialising in agricultural machinery has offices all over the world and a widespread European presence. Madrid (Spain), in particular, is home to John Deere Ibérica, the Tier 1 plant devoted to the production of power transmissions and their components for the tractors and harvesters assembled at the Group’s other sites. This factory has just completed a major project geared towards Industry 4.0 and sustainability to upgrade its high-solids paint mixing and feeding rooms with Graco’ s state-of-the-art technology.
“W 68
e conduct business essential to life. Running for the people who
John Deere, an American multinational with over 180 years of history in
trust us and the planet that sustains us, we create intelligent
the production of agricultural machinery, summarises its identity with
connected machines that enable lives to leap forward.”
this statement. Integrity, quality, commitment and innovation are the
N. 84 - NOVEMBER/DECEMBER 2023 - international PAINT&COATING magazine