© BASF
HIGHLIGHT OF THE MONTH
ON VOLUDE: the Theme of BASF’s 2023-2024 Automotive Color Trends Collection Joerg Zumkley, BASF Coatings GmbH – Münster, Germany
joerg.zumkley@basf.com
For the first time a combination of human and non-human intelligence partnered up to create the ON VOLUDE collection from Automotive Color Trends by BASF for 2023-2024.
E
ach year, designers for BASF’s Coatings division create a new
collection to design automotive colours for their future models, one will
collection of colours to inspire automotive designers around
see the new direction on the road or in the driveway in the next three to
the globe. This year, non-human intelligence was a strong driver
five model years.
for the creation of the ON VOLUDE collection from Automotive Color Trends by BASF for 2023-2024.
EMEA – Exploring features beyond colour position
When BASF’s designers looked at what their trend signals were
The palette for Europe, the Middle East and Africa (EMEA) puts a
telling them, they realized it’s time for a colour update, as the classic
highlight on bright beige colours. Pastels also play an important role,
automobile colour wheel has had its day. Non-classic automotive hues
introducing interesting non-automotive colour positions into automotive
emerged, propelling colours through a series of shifts reflecting a
design. As seen throughout the ON VOLUDE collection, colours in EMEA
positive mood, with a focus on lighter shades and the exploration of
explore features far beyond colour position. They add sustainable,
new, expressive colour spaces.
recycled raw materials, LiDAR and RADAR compatible concepts, and
ON VOLUDE provides exciting colours that also adopt an increasing
haptic surfaces.
focus on sustainability and functionality. As customers rely on the BASF
“Expressive colours reflect our will to communicate and speak up,”
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N. 84 - NOVEMBER/DECEMBER 2023 - international PAINT&COATING magazine