HIGHLIGHT OF THE MONTH
Pulverit Celebrates Its 50th Anniversary with Huge Investments in Innovation Edited by the ipcm® editorial team
The 50 years milestone is an important, prestigious one for a company. It means having a long-standing history, a wealth of skills, and experience gained in ever-changing socio-economic and technological contexts over many decades. 2023 marks the 50th anniversary year of Pulverit, a well-established Italian powder production company, which is internationally active in both sales and production. Here, we would like to retrace its history.
I
t was 1973. For some time, there had been talk of a new type
addition to subsequent replacements and investments in increasingly
of paint, powder coatings, which did not require solvents unlike
sophisticated equipment for the control and research laboratories and
traditional liquid products. Three leading figures from the Italian
the production department.
coatings world, Mr. Parodi, Mr. Prando, and Mr. Stoppani, were
On the occasion of Pulverit’s 25th anniversary, Mario Parodi, one of
particularly interested in this new technology and decided to acquire a
the three founders, wrote: “Means matter, but companies are made
production licence from IG Pulvertechnik, which would also become a
by people. Pulverit’s deus ex machina has always been Mr. Riva and I
partner in the new company.
would like to state in all honesty that without him, we would not have
This took the name IG Pulver Italia SpA. With an 800 m²-wide
achieved these results in terms of both quantity and quality, but also
warehouse on the outskirts of Milan, three small rooms for the offices
of professionalism and corporate image, which everyone in Italy and
and the laboratory, a shed for storing a few raw materials, a mixer, and
abroad recognises and appreciates. He was involved in everything:
an extruder, the company started business with the support of Mr.
purchasing, new product development, production, testing, sales,
Riva, the leading expert in powder coatings at the time. In 1994, the
and customer service. He did not care about the administrative and
company changed its name to Pulverit after IG Pulvertechnik left the
financial side alone. He was interested in producing more and better
shareholders’ group. This year, it turns 50: this prestigious anniversary
than others, in selling (but only if he had earned the esteem and trust
was celebrated on 21st October with an event at Villa Magnolie in Milan,
of the customer), in creating an image for this company that would
open to all employees and partners.
make it excel over others. And he succeeded. He succeeded with his
Since the beginning, Pulverit has been one of the most important
enthusiasm, his tenacity, his dedication, even his sacrifices. He was
international players in the powder market, but with its roots (and
tough – more so with himself but also with others if necessary. This is
capital) still firmly planted in Italy. It started immediately with very good
the past. Now, we must also look ahead and try to anticipate what the
prospects: it implemented a second powder production line in 1977,
future will be. We need to be ever more dynamic and ready to innovate,
a third one in 1979, and so on until the sixth one installed in 1988, in
without forgetting what our past experience has taught us.”
© Pulverit
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N. 84 - NOVEMBER/DECEMBER 2023 - international PAINT&COATING magazine