BRAND-NEW © Sherwin-Williams
Sherwin-Williams Coil Coatings Presented Upward, Its Colour of the Year 2024 The breezy and tranquil shade Upward has been selected as colour of the year 2024 by Sherwin-Williams Coil Coatings to brings a clean slate and a sense of possibility to any setting.
T
he Coil Coatings division of the international paints manufacturer
“Color of the Year is researched across our organization. This team,
Sherwin-Williams has recently presented its new colour of the
which represents each of our business units, gathers throughout the
year 2024: Upward, a breezy and tranquil shade of blue that
year to share updates on their research of trends and colour. We are
brings a clean slate and a sense of possibility to any setting, allowing
taking those effects and bringing it to an application that people do not
creativity to soar.
typically expect. It is an inspiration thing: we push peoples’ expectations
Each year, Sherwin-Williams brings together a panel of colour-
and inspire them to consider other options,” has stated Brynn
minded experts who combine research, analytics and trend tracking
Wildenauer, the architectural colour designer of Sherwin-Williams.
to conceptualise not only what the markets want, but also what they
By using the available range of finishes and effects, the colour team
need. From this methodical analysis, they then determine how the
pushes expectations and helps customers to break out of a rut of
colour space is evolving and consider which enhancements, effects and
muted palettes. For Upward, options include base, low gloss, high
finishes could be employed in the various markets for long-term use. As
gloss, texture, Fluropon® Classic II, Kameleon, Nova, WeatherXL™ and
a matter of fact, it is important to establish that a colour or a palette for
WeatherXL Crinkle. Applying Upward with a wood grain might be more
the industrial market is sustainable for years to come, since longevity is
residential, for example, while combining it with a mid-tone grey in a
fundamental.
concrete print could make a statement on a commercial building. In the
The previous colours, the mid-tone Evergreen Fog and the light
agricultural market, it might be the siding of a barn or a garage door,
terracotta of Redend Point, lightened up the palette of the company.
whereas in commercial buildings, a colour like Upward could be used as
Upward continues the shift while still working cohesively with it: the new
a small accent in siding or on a larger scale on panels.
airy hue works as an accent but could also serve as a base neutral. For instance, when paired with darker tones such as Urbane Bronze and
For further information:
Naval, they behave as two neutral tones working together.
industrial.sherwin-williams.com/na/us/en/coil-extrusion.html
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N. 84 - NOVEMBER/DECEMBER 2023 - international PAINT&COATING magazine