HIGHLIGHT OF THE MONTH
Sweet Embrace: Interpon Colour of the Year 2024. Sweet on Colour, Strong on Design Performance Alessia Venturi ipcm®
In today’s ever-changing world, people are seeking precious moments of joy and a feeling of stability. The colour experts from AkzoNobel’s Global Aesthetic Centre exploring current global social, design and consumer trends discovered a desire to belong, to feel grounded in memories and personal relationships. In this context AkzoNobel introduced “Sweet Embrace” the Colour of the Year 2024, a delicate shade of soft grey with a hint of violet, and a subtle metallic effect. A colour with a gentle optimism that is both understated yet liberating, that brings a sense of stability and peace to our living and working spaces. It was imagined by an international team of colour experts, designers, and architects from around the world and within AkzoNobel’s Global Aesthetic Centre.
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olourFutures™ is at the heart of AkzoNobel’s Global Aesthetic Centre, located in Sassenheim, The Netherlands. This global trend research, conducted annually, lays the foundation for
Colour of the Year and its supporting colour palettes to provide customers and consumers with the colours they need for the future. AkzoNobel’s Global Aesthetic Centre has been responsible for trend analysis, colour research, colour design and art direction for three decades, continuously monitoring global social, design and consumer trends as they emerge to ensure AkzoNobel is always one step ahead of consumers’ needs. Each year since 2003, the team engages leading design professionals from all over the world in identifying the trends and capturing the mood of the moment. A research which is then translated into colour, products and inspiring trend collections.
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N. 84 - NOVEMBER/DECEMBER 2023 - international PAINT&COATING magazine