BRAND-NEW
SPECIAL ISSUE ON ARCHITECTURE & DESIGN
PPG Presented Limitless, the 2024 Colour of the Year The honey beige neutral tone Limitless has been identified by the colour experts of PPG as the next trend for both architectural and industrial applications.
P
PG has recently announced its 2024 Colour of the Year:
the overarching story of how cultural undercurrents are
Limitless (PPG1091-3), a fresh warm hue that holds both
shifting toward optimism, creativity and introspection.
the power of a primary colour and the essence of a honey
“Limitless is bold enough to serve as a leading, primary
beige neutral tone, offering limitless possibilities for residential
colour, yet has the essence of a neutral to act in a
and commercial interiors and exteriors, consumer products and
supporting role. In the architectural space, we anticipate
industrial applications.
that it will rapidly become one of newest neutrals due to its
Along with this signature shade, the global experts of the company
versatility,” stated Ashley McCollum, a colour expert from
curated a colour palette of more than forty complementary hues
PPG and marketing manager of the Architectural Coatings
organised in three distinct colour palettes, or ‘volumes.’ The first
U.S. and Canada division.
features soft and grounded colours; the second includes earthy
The new colour Limitless works with both warm and cool
greens, florals and energising blues; and the third is a beautiful
tones such as shaded whites, delicate pastels, earthy
mix of playful and dramatic colours. Limitless, when combined
neutrals, softened jewel tones and bold and bright hues.
with colours from these palettes, feels very warm and soothing,
In addition, it also pairs well with popular black and brass
yet also highly curated and elegant. Together, the collection tells
metal tones and silver and bronze finishes.
© Chris Schmidt
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N. 83 - SEPTEMBER/OCTOBER 2023 - international PAINT&COATING magazine