HIGHLIGHT OF THE MONTH
A New Name, a New Brand, a New Ambitious Growth Strategy: Kansai Helios Italy’s New Course From an interview with Bine Pangršič Managing Director and President of the Board of Directors of Kansai Helios Italy
At the beginning of 2021, ipcm® first visited Helios Coatings Italia, which at that time was formed by the merger of two sister companies – Ecopolifix, an Italian powder coatings producer, and Helios Italia. Today, the company is part of the Kansai Helios Group, which belongs to Kansai Paint, one of the ten largest paint manufacturers in the world. In August, we returned to the Riese Pio X plant to discuss the medium-term development paradigm of the company, meanwhile renamed to KANSAI HELIOS Italy, and how it intends to implement it.
“K
ansai Helios Italy represents the result of a two-year long development and integration
process in order to position the company as a system supplier for industrial coatings and additionally as a strong pillar for the Kansai Helios Group on the Italian market,” states Bine Pangršič, Managing Director and President of the Board of Directors of Kansai Helios Italia, at the beginning of our interview. “We left behind the approach that characterised the company in the past, based on specific niche segments and service offerings, to enter a completely new dimension: a new corporate name, a new market focus, and a new, ambitious growth project. In the course of integration processes like this, it is first necessary to identify the strengths and weaknesses of the original business and the path taken in the past. Then, it is important to understand which direction to take in the present, in terms of both strategic vision and development goals. Finally, it is necessary to reflect on the future, defining the market
The new brand image of Kansai Helios Italy on the boxes pictured at one filling line at Kansai Helios facility in Riese Pio X (Treviso, Italy).
©ipcm
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N. 83 - SEPTEMBER/OCTOBER 2023 - international PAINT&COATING magazine