BRAND-NEW
Sherwin-Williams Presented Three New Services at FABTECH 2023 At FABTECH 2023 Sherwin-Williams showcased FASTtrack, Stocked Powder Program and E-commerce Store to deliver fast, convenient, and reliable support to its clients.
T
he General Industrial Coatings division of Sherwin-Williams
John Morey, the U.S. marketing director of the General Industrial
attended FABTECH, the international trade fair dedicated to
Coatings division of Sherwin-Williams. “We provide paint and
metal forming, fabricating, welding, and finishing that took
coatings expertise when and where its partners need it. With liquid,
place from 11th to 14th September 2023 at McCormick Place in
powder and electrocoat technologies, as well as a full spectrum of
Chicago (Illinois, USA).
colour and gloss options, we have the products and the people to
The global manufacturer of paints and coatings presented its
help customers overcome all their coatings challenges. These new
wide portfolio of finishing solutions for the metal industry, as
services further expand the ability to meet customer needs”.
well as three new services specifically developed to deliver fast,
The personnel of Sherwin-Williams hosted also giveaways
convenient, and reliable support to businesses of all sizes:
throughout the show. As a matter of fact, visitors had the chance
• FASTtrack: a new service for customers that need liquid products
to win a Color Reader Pro: a small and portable device that links to
in a 24 to 48-hour turnaround time
thousands of colours produced by the company via Bluetooth and
• Stocked Powder Program: a programme with more than 475
simplifies colour matching.
products in stock and ready to be shipped, for users needing
In addition, Tabitha McLeish (global director of powder coatings)
accelerated delivery and streamlined processes
shared insights and expertise on powder coating and pre-treatment
• E-commerce Store: a new online shop allowing small to
by presenting real-life challenges and troubleshooting approaches,
medium-sized businesses dealing with powder coatings to order
while Michael Bauer (E-Coat application engineer) discussed the
directly.
latest advancements in e-coat technology, exploring the recent
“These new programs and technologies are a direct result of
innovations in pre-treatment and application processes.
conversations we have had with FABTECH attendees in the past. We listened, we addressed the challenges and we are excited to having brought advanced solutions to this year’s show,” has stated
© Sherwin-Williams
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N. 83 - SEPTEMBER/OCTOBER 2023 - international PAINT&COATING magazine
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